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''XXL'' is an American
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
, published by
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...
, founded in 1997.


History

In August 1997,
Harris Publications Harris Publications Inc. was an American special interest media company, operating over 75 brands with print, digital, mobile and live-event platforms prior to its sale to Athlon Media in 2016. It produced magazines that educate, entertain and ...
released the first issue of ''XXL''. It featured rappers
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
and
Master P Percy Robert Miller (born April 29, 1967), better known by his stage name Master P, is an American rapper, record producer, record executive, dancer, actor and entrepreneur. He founded the record label No Limit Records in 1991, which was relau ...
on a double cover. In December 2006, ''XXL'' took over the struggling hip-hop producer and DJ magazine '' Scratch'' (another publication owned by Harris Publications), re-branding it as ''XXL Presents Scratch Magazine''. However ''Scratch'' shut down less than a year later in September 2007. Other titles with limited runs have been launched under the ''XXL'' brand, including ''Hip-Hop Soul'', ''Eye Candy'' and ''
Shade 45 Shade 45 is American rapper Eminem's hip-hop station on Sirius XM Radio channel 45 and Dish Network channel 6045. History Eminem established his channel, Shade 45, that plays uncut hip-hop. Eminem also established a new morning show, ''Sway in t ...
''. ''XXL'' has released many other special projects including tour programs, mixtapes and exclusive DVDs. ''XXL'' also maintains a popular website, which provides daily hip hop news, original content and content from the magazine. In 2014,
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...
acquired ''XXL'', ''
King King is a royal title given to a male monarch. A king is an Absolute monarchy, absolute monarch if he holds unrestricted Government, governmental power or exercises full sovereignty over a nation. Conversely, he is a Constitutional monarchy, ...
'' and ''Antenna'' from Harris Publications. On October 14, 2014, Townsquare announced it would continue print publication of ''XXL''. In December 2014 the company reported that the magazine would be published on a quarterly basis. Later it was changed from a quarterly basis to a monthly basis.


Past editors

The magazine's past editors include Reginald C. Dennis (formerly of ''
The Source The Source may refer to: Film and television * ''The Source'' (1918 film), 1918 American drama directed by George Melford * ''The Source'' (1999 film), a 1999 documentary film about the Beat generation * ''The Source'' (2002 film), a 2002 scienc ...
''), Sheena Lester (former editor-in-chief of ''RapPages'' and ''
Vibe Vibe, alternatively '' vibes,'' is short for ''vibration''. A "vibe" is an emotional reaction to the aura or energy felt to belong to a person, place or thing. Vibe may also refer to: People * DJ Vibe (born 1968), Portuguese DJ * Lasse Vibe (b ...
'' music editor), Elliott Wilson (formerly of The Beat-Down Newspaper, '' ego trip'' and ''The Source'', currently locked in at #7 slot on The Source's Digital 30 list.) and Datwon Thomas (former editor-in-chief of ''
King King is a royal title given to a male monarch. A king is an Absolute monarchy, absolute monarch if he holds unrestricted Government, governmental power or exercises full sovereignty over a nation. Conversely, he is a Constitutional monarchy, ...
)''. In May 2009, Datwon Thomas resigned from ''XXL'' and executive editor Vanessa Satten, who had been with ''XXL'' since 1998, was named the new Editor-in-Chief.


Special releases

The magazine commissioned '' A Great Day in Hip Hop,'' which is a black-and-white photograph of over 200
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
artists and producers in
Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street on the north; Fifth Avenue on the east; and Central Park North on the south. The greater ...
, New York, taken by photographer
Gordon Parks Gordon Roger Alexander Buchanan Parks (November 30, 1912 – March 7, 2006) was an American photographer, composer, author, poet, and filmmaker, who became prominent in U.S. documentary photojournalism in the 1940s through 1970s—particularly ...
on September 29, 1998. It was commissioned by the magazine as a homage to
Art Kane Art Kane (born Arthur Kanofsky; April 9, 1925 – February 3, 1995) was an American fashion and music photographer active from the 1950s through the early 1990s. He created many portraits of contemporary musicians, including Bob Dylan, Jefferson A ...
's '' A Great Day in Harlem'', photographed in 1958. In August 2005,
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
and ''XXL'' teamed up to release a special issue titled ''XXL Presents Shade 45'', designed to simultaneously give maximum exposure to his
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
Shade 45 Shade 45 is American rapper Eminem's hip-hop station on Sirius XM Radio channel 45 and Dish Network channel 6045. History Eminem established his channel, Shade 45, that plays uncut hip-hop. Eminem also established a new morning show, ''Sway in t ...
, the station's associated radio DJs, the
Shady Records Shady Records is an American record label founded by rapper Eminem and his manager Paul Rosenberg in 1999, following the commercially successful release of '' The Slim Shady LP'' that same year. The label's name comes from the last name of Eminem ...
label as a whole, and
G-Unit Records G-Unit Records is an American record label, owned by Universal Music Group. Founded in 2003 by rapper 50 Cent, the label was operated by Interscope Records until February 2014. Thereafter, distribution of G-Unit operated under Caroline Records a ...
' artists. ''XXL'' executive publisher Jonathan Rheingold stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with the ''XXL'' brand made sense," feeling that it would interest rap fans. In November 2008, ''XXL'' released ''XXL Raps Volume 1'', which included music from
50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, ...
,
G-Unit G-Unit (short for Guerilla-Unit). was an American hip hop group formed by longtime friends and East Coast rappers 50 Cent, Tony Yayo, and Lloyd Banks. After amassing a string of self-released mixtapes in the early 2000s, the group released ...
,
Common Common may refer to: As an Irish surname, it is anglicised from Irish Gaelic surname Ó Comáin. Places * Common, a townland in County Tyrone, Northern Ireland * Boston Common, a central public park in Boston, Massachusetts * Cambridge Com ...
,
Jim Jones James Warren Jones (May 13, 1931 – November 18, 1978) was an American cult leader, preacher and mass murderer who founded and led the Peoples Temple between 1955 and 1978. Jones and the members of his inner circle planned and orchestrat ...
, &
Fabolous John David Jackson (born November 18, 1977), known professionally as Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition for his ability upon performing live on DJ Clue's WQHT, Hot 97 radio show. Jackson then signed ...
. In September 2006, ''XXL'' put a special 90-minute DVD called ''XXL DVD Magazine Vol. 1'', which featured exclusive interviews and content with big-name rappers such as
50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, ...
,
Ice Cube O'Shea Jackson Sr. (born June 15, 1969), known professionally as Ice Cube, is an American rapper, songwriter, actor, and film producer. His lyrics on N.W.A's 1989 album '' Straight Outta Compton'' contributed to gangsta rap's widespread popu ...
,
Fat Joe Joseph Antonio Cartagena (born August 19, 1970), better known by his stage name Fat Joe, is an American rapper. He began recording as a member of Hip-hop, hip hop group D.I.T.C., Diggin' in the Crates Crew (D.I.T.C.) in 1992, and pursued a sol ...
,
Paul Wall Paul Michael Slayton (born March 11, 1981), better known by his stage name Paul Wall, or the Ice Man, is an American rapper and DJ. He has spent much of his career affiliated with Swishahouse, and has released several albums under the label and ...
, & Mike Jones. On August 20, 2013, ''XXL'' marked its sixteenth anniversary by releasing its 150th issue, which featured the first solo cover on the magazine from
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
, along with rappers such as
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
and B.o.B reviewing classic albums.


Annual Freshman Class list

Beginning in 2007 (skipping 2008), ''XXL'' releases its annual "Freshman Class" list. The issue features 10-12 artists-to-watch, all appearing on the cover of the magazine. The list has a history of showcasing unknown/underground rappers, as well as artists considered to be on the rise. The list creates significant
marketing buzz Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a ...
among listeners and artists alike, and is credited for giving many artists their first taste of fame. The 10th spot winners are highlighted in bold.


Notes


Additions to the list

Occasionally, the Freshman Class list may contain extra additions to include more rappers. The 2011, 2013, 2019, 2021 and 2024 Freshman Class lists, for example, had 11 rappers. In the case for the 2013 list, ''XXL'' added an honorary extra spot for Chicago rapper
Chief Keef Keith Farrelle Cozart (born August 15, 1995), better known by his stage name Chief Keef, is an American rapper and record producer. Born and raised in Chicago's South Side, he began his recording career as a teenager and initially garnered re ...
due to the artist being in a six-day jail stint and therefore being unable to attend the photo shoot in New York City. In 2014, 2020, 2022 and 2023, the Freshman Class lists included 12 rappers.


Artists that declined the cover

For most Freshman covers, after the list has been announced, an artist will come out and say that they were offered a spot on the cover by ''XXL'' but chose to decline it. Other times, ''XXL'' themselves will reveal someone that they asked to be on the cover and were directly told by the artist that they were not interested. Below is a list of rappers who have declined the offer of being an ''XXL'' Freshman, and the various reasons why they declined.


Notes


References


External links

* {{DEFAULTSORT:Xxl (Magazine) Music magazines published in the United States Quarterly magazines published in the United States Harris Publications titles Hip-hop magazines Magazines established in 1997 Magazines published in New York City African-American magazines