XHTO-FM (104.3 FM "104.3 HITfm") is a radio station in

Ciudad Juárez Ciudad Juárez ( , ; "Juárez City"), commonly referred to as just Juárez (Lipan language, Lipan: ''Tsé Táhú'ayá''), is the most populous city in the Administrative divisions of Mexico, Mexican state of Chihuahua (state), Chihuahua. It was k ...

, Chihuahua, Mexico. It broadcasts an English-language

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

format for Ciudad Juárez and the nearby El Paso metropolitan area. It is owned by Grupo Audiorama Comunicaciones with studios in El Paso and a transmitter in Ciudad Juárez.

History

XHTO was originally owned by Joaquín Vargas Gómez, founder of

MVS Radio MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor FM, Globo and MVS Noticias and are broadcast in a variou ...

. In 1977, the station was transferred to Frecuencia Modulada de Ciudad Juárez, S.A., which was later sold to

Grupo Radiorama Grupo Radiorama is the largest owner and operator of radio stations in Mexico. Founded in 1970, the company operated nearly 400 radio stations in 2014. History Radiorama was founded on December 9, 1970, by Javier Pérez de Anda and Adrián Pered ...

. Sometime in the 2000s,

Grupo Radio México Grupo Radio México was a Mexican owner of radio stations that operated from 1973 to 2015. In 2015, it was absorbed into Grupo Radio Centro, which owns most of GRM's former stations. History Grupo Radio México was founded by Francisco Aguirre Góm ...

took control of XHTO-FM from Radiorama, which holds its concession. In 2015, the merger of Grupo Radio México into co-owned

Grupo Radio Centro Grupo Radio Centro is a Mexico City-based owner and operator of radio stations. It owns 30 radio stations in Mexico and the United States, including 8 radio stations in Mexico City. History Radio Centro's origins date to 1946, when Francisco Agu ...

resulted in GRC taking control of XHTO. XHTO, which originally was an English adult contemporary outlet as Stereorey under Joaquín Vargas Gómez, changed to a Spanish contemporary outlet under Radiorama, and then to an English-language top 40/contemporary hit radio (CHR) format under Grupo Radio México in 2001. By 2003, it shifted directions to

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...

music to compete directly against

KPRR KPRR (102.1 FM "Power 102.1"), is a commercial radio station in El Paso, Texas. The station is owned by iHeartMedia, Inc. and airs a rhythmic contemporary radio format. It offers a more broad-based direction in its playlist than most other ...

. As of September 2013, the station returned to a mainstream CHR presentation, albeit still featuring a dance/rhythmic lean, and reports to

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...

as a mainstream Top 40. Grupo Radio México was rolled into

, and still later Grupo Audiorama Comunicaciones took direct ownership.

References

External links

* Contemporary hit radio stations in Mexico Radio stations in Chihuahua Mass media in Ciudad Juárez Mass media in El Paso, Texas {{Chihuahua-radio-station-stub