XHSRO-FM is a station in

Monterrey Monterrey (, , abbreviated as MtY) is the capital and largest city of the northeastern Mexican state of Nuevo León. It is the ninth-largest city and the second largest metropolitan area, after Greater Mexico City. Located at the foothills of th ...

Nuevo León Nuevo León, officially the Free and Sovereign State of Nuevo León, is a Administrative divisions of Mexico, state in northeastern Mexico. The state borders the Mexican states of Tamaulipas, Coahuila, Zacatecas, and San Luis Potosí, San Luis ...

, Mexico. It broadcasts on 92.5 FM from Cerro el Mirador and carries the La Mejor regional Mexican format from

MVS Radio MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor FM, Globo and MVS Noticias and are broadcast in a variou ...

History

Stereorey

In 1965,MVS Radio: Historia
/ref>

Joaquín Vargas Gómez Joaquín Vargas Gómez (28 September 1925 – 28 November 2009) was a Mexican media mogul and owner of MVS Comunicaciones, a conglomerate that owns a radio station group known as MVS Radio, with stations in Mexico and in many Latin American co ...

, the founder of MVS, was driving in a car in the United States and was surprised by the increased sound quality available on the then-new

FM band The FM broadcast band is a range of radio frequencies used for FM broadcasting by radio stations. The range of frequencies used differs between different parts of the world. In Europe and Africa (defined as International Telecommunication Union ( ...

. The quality available on FM inspired him to start a new FM radio station in Monterrey. On April 15, 1967, XHSRO-FM, the first stereo FM radio station in Mexico, hit the air. While FM radio had already entered the Mexican market on stations such as the short-lived

XHFM-FM XHFM-FM is a radio station in Veracruz (city), Veracruz, Veracruz, Mexico. It broadcasts on 94.9 FM and carries an Urbano music, urban music format known as Fiesta 94-9. History XEFM-AM 1010 received its concession in 1963 and was originally o ...

and XEOY-FM, both in Mexico City, XHSRO and its format would help to encourage the development of FM radio across Mexico. The format chosen by Várgas Gómez for this pioneering venture was dubbed Stereorey, for ''stereo'' and ''Monterrey''. It consisted of contemporary music in English. It promptly began to expand; the second city to get Stereorey was Guadalajara, XHRO-FM 95.5. Then came Mexico City with XHV-FM 102.5, while the fourth Stereorey station was León, on

XHSO-FM XHSO-FM is a radio station on 99.9 FM in León, Guanajuato, Mexico. The station is owned by MVS Radio and carries its La Mejor Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of M ...

99.9. (MVS still owns the stations, which, except for Mexico City, now broadcast the La Mejor format.) Over time, and particularly after 1990, Stereorey stations also had a considerable news presence. ''Para Empezar'', a morning news program with Pedro Ferriz de Con, soon expanded to evenings. However, the news content began to proliferate to the point where what had been conceived as a music station now carried 7 hours of news on weekdays. The voice of Stereorey was Ken Smith, who from 1967 until his death in 1990 recorded all the station identifications and promos used on Stereorey's stations across Mexico. Stereorey's importance in MVS's history is such that all of MVS Radio's owned and operated station concessions are held by Stereorey México, S.A.

Format changes in the 2000s

Stereorey ended its run on XHSRO on September 2, 2002 to give way to Best FM, which consisted of newer contemporary music in English. Whereas Stereorey's catalog still had 1960s music in it, Best FM was newer, with more rock and less easy listening. In addition, the news programming was reduced. This format, in turn, was replaced in January 2005 with La Mejor, an MVS national format of

grupera Grupera (also known as Grupero or Onda Grupera) is a subgenre of regional Mexican music. It reached the height of its popularity in the 1990s, especially in rural areas. Grupera music traces its roots to the rock groups of the 1960s yet has evol ...

music.

References

{{Monterrey Radio Radio stations established in 1967 Radio stations in Nuevo León MVS Radio