XHOBS-FM is a radio station on 92.1 FM in

Ciudad Obregón Ciudad Obregón is a city in southern Sonora. It is the state's second largest city after Hermosillo and serves as the municipal seat of Cajeme. As of 2020, the city has a population of 436,484. Ciudad Obregón is south of the country's U.S.� ...

Sonora Sonora (), officially Estado Libre y Soberano de Sonora (), is one of the 31 states which, along with Mexico City, comprise the Administrative divisions of Mexico, Federal Entities of Mexico. The state is divided into Municipalities of Sonora, 72 ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

History

XEOBS-AM 1070 received its concession on March 11, 1988. It was a daytime-only station owned by Radiorama subsidiary Futuro Sonoro, S.A. It migrated to FM in 2011, and soon after, Radiorama largely exited Sonora and leasing its stations to Grupo Larsa Comunicaciones. In April 2018, Larsa ditched the Xtasis English classic hits format for pop using the Arroba FM brand owned by Radiorama. On June 4, 2019, ISA Corporativo, an outdoor advertising company, entered broadcasting by assuming operations of XHOBS and XHAP-FM 96.9. It immediately flipped XHOBS to La Ke Buena format from

Televisa Radio Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April ...

and instituted a new news service powered by the ''Diario del Yaqui'' and ''Diario del Mayo'' newspapers. ISA ceased radio operations throughout the state of Sonora on December 31, 2021. A new format under direct Radiorama management, known as Con Madre, was debuted in February 2022. Con Madre moved to XHAP-FM in June 2022 to allow Radiovisa to take over operations of the two stations, with the La Que Manda brand already used by Radiovisa in

Guaymas Guaymas () is a city in Guaymas Municipality, in the southwest part of the List of states of Mexico, state of Sonora, in northwestern Mexico. The city is south of the state capital of Hermosillo, and from the Mexico – United States border, U.S. ...

( XHGYS-FM) and

Caborca Caborca is the municipal seat of the Caborca Municipality in the List of states of Mexico, Mexican state of Sonora. The city has a population of 67,604, while the municipal population was 89,122 as of 2020. History The Hohokam inhabited the a ...

( XHIB-FM) placed on XHOBS. 3 days later they undo the changes and return to Con madre, ending La Que Manda.

References

Radio stations in Sonora {{Sonora-radio-station-stub