XHMUG-FM is a radio station on 96.9 FM in

Mexicali Mexicali (; ) is the capital city of the States of Mexico, Mexican state of Baja California. The city, which is the seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali, Cale ...

Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. The station is owned by

Grupo Radiorama Grupo Radiorama is the largest owner and operator of radio stations in Mexico. Founded in 1970, the company operated nearly 400 radio stations in 2014. History Radiorama was founded on December 9, 1970, by Javier Pérez de Anda and Adrián Pered ...

and is known as La Poderosa with a Spanish-language adult hits format.

History

XHMUG received its first concession on March 30, 1994. It was located in Murguia, slated to broadcast on 94.1 MHz and owned by Hector Renato Brassea Eguia. The station originally broadcast tropical music as La Sabrosita. It did not take the station long to move to Mexicali and 96.9 MHz. In 2003, the station adopted a more conventional regional Mexican format as Fuerza Latina. Beginning in 2009,

Grupo Radio México Grupo Radio México was a Mexican owner of radio stations that operated from 1973 to 2015. In 2015, it was absorbed into Grupo Radio Centro, which owns most of GRM's former stations. History Grupo Radio México was founded by Francisco Aguirre Góm ...

operated XHMUG with its La Z brand. In 2016, XHMUG changed to Radiorama and La Poderosa, the brand that previously had been used on XHMMF-FM 92.3. The next year, one of Radiorama's two Mexicali clusters was transferred to Grupo Larsa Comunicaciones, resulting in Larsa flipping XHMUG to its Toño adult hits format. Radiorama took back operation of the station in September 2018, resulting in the return of the La Poderosa name, but the format changed to classic hits in English and Spanish. The station was simulcast on XED-AM 1050 beginning with its return to operation on September 29, 2019. The simulcast was broken on November 20, 2023, due to an acquisition of 1050 AM by Cadena RASA.

References

Radio stations in Mexicali Radio stations established in 1994 1994 establishments in Mexico {{Baja California-radio-station-stub