XHMORE-FM (98.9 MHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Tijuana Tijuana ( ,"Tijuana"
(US) and < ...

Baja California Baja California (; 'Lower California'), officially the Free and Sovereign State of Baja California ( es, Estado Libre y Soberano de Baja California), is a state in Mexico. It is the northernmost and westernmost of the 32 federal entities of Mex ...

. The station broadcasts with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...

(ERP) of 50,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s and serves the Tijuana-San Diego radio market. The station is currently silent after the More FM programming moved online-only in May 2022.

History

XHQF-FM received its concession on September 8, 1977. It was owned by Jorge Méndez Alemán, who had sought a station since the late 1960s and was initially awarded 97.7 MHz. In March 1986, control passed to its current concessionaire. For a number of years prior to

1993 File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peace ...

, XHQF had programmed a Top 40/CHR format with most of the music being in English and the presentation in

Spanish Spanish might refer to: * Items from or related to Spain: ** Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Ca ...

. By 1994, it evolved into a Rock en Español format as "More FM," with the XHMORE-FM

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

. This first incarnation as a Rock station lasted until 2004, when it flipped to an English-language

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

format as "Blazin' 98.9." Market competitors included

XHITZ-FM XHITZ-FM (Z90.3) is an English-language Top 40 (CHR) radio station in San Diego-Tijuana, broadcasting at 90.3 MHz. The station is owned by Comunicación XERSA, S.A. de C.V., a Mexican broadcast company. 49 percent of the concessionaire is owned ...

(licensed to Mexico) and KHTS-FM (licensed to the United States). In 2009, the music stopped and the station adopted a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comedy ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informati ...

as the local

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN" ...

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

. On September 1, 2010, ESPN Radio was replaced by the

Rock en Español Rock en español () is a term used widely in the English-speaking world to refer to any kind of rock music featuring Spanish vocals. Compared to English-speaking bands, very few acts reached worldwide success or between Spanish-speaking countrie ...

format, in its second incarnation; ESPN Radio migrated to XEPE.

TJ/SD

Effective March 31, 2018, Grupo Cadena signed a sales and marketing agreement with Flip Media, owned by Randal Phillips, to relaunch the station as well as sister XEWV-FM in

Mexicali Mexicali (; ) is the capital city of the Mexican state of Baja California. The city, seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali metropolitan area is home to 1,000, ...

as "TJ SD," with San Diego rock radio veteran Michael Halloran heading the programming department. One advantage of the operating arrangement with Flip, according to Phillips, was that the rental expenses for XHMORE would be lower than those of comparable Mexican stations operated from the United States. However, the flip to "TJ SD" never occurred. On May 22, 2022, Grupo Cadena ceased broadcast operations on its terrestrial stations, moving XHMORE's "Rock en Español" format to internet only.San Diego Targeting Mexican Licenses Move to Online Only
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References

External links

More FM website
* * {{coord missing, Baja California Radio stations in Tijuana Mass media in San Diego County, California Radio stations established in 1977