XHMAR-FM 98.5/XEMAR-AM

710 __NOTOC__ Year 710 ( DCCX) was a common year starting on Wednesday of the Julian calendar. The denomination 710 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europ ...

is a combo radio station in

Acapulco Acapulco de Juárez (), commonly called Acapulco ( , ; ), is a city and Port of Acapulco, major seaport in the Political divisions of Mexico, state of Guerrero on the Pacific Coast of Mexico, south of Mexico City. Located on a deep, semicirc ...

Guerrero Guerrero, officially the Free and Sovereign State of Guerrero, is one of the 32 states that compose the administrative divisions of Mexico, 32 Federal Entities of Mexico. It is divided into Municipalities of Guerrero, 85 municipalities. The stat ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. It is owned by Radio Cañón and carries the national La Ke Buena

Grupera Grupera (also known as Grupero or Onda Grupera) is a subgenre of regional Mexican music. It reached the height of its popularity in the 1990s, especially in rural areas. Grupera music traces its roots to the rock groups of the 1960s yet has evol ...

format from Radiópolis.

History

XEMAR received its first concession on February 25, 1959 as XEKU. It was owned by Radio Paraíso, S.A. Sometime in the 1970s or 1980s, XEKU became XEMAR. In 1994, XEMAR became an AM/FM combo. The station adopted the Inolvidable with a romantic format until the rebranding of Amor in 2002. In mid-2014, the format moved to XHAGS-FM 103.1, its Digital pop format became Radio Disney and moved to 98.5. On December 26, 2019, Disney and ACIR announced they were mutually ending their relationship, which had covered twelve Mexican cities. Ten of the twelve

Radio Disney Radio Disney was an American radio network operated by the Disney Radio Networks unit of Disney Branded Television within Disney General Entertainment Content, headquartered in Burbank, California. The network broadcast music programming ...

stations were transitioned to ACIR's replacement pop format, Match, but not XHOK-FM Monterrey or XHMAR, which adopted a temporary "98.5 FM" brand. Amor moved back from XHAGS-FM to XHMAR on August 4, 2020, after ACIR ceased airing its own formats on stations owned by the Guilbot family in Acapulco and

Villahermosa Villahermosa ( , ; "Beautiful Town") is the capital and largest city of the Mexican state of Tabasco, and serves as the municipal seat (governing county) of the state. Located in Southeast Mexico, Villahermosa is an important city because of its ...

. Amor ran on XHMAR until April 8, 2024, when Grupo ACIR dropped its formats from the cluster it ran in the market. Starting May 2, 2024, the three ACIR stations in Acapulco (XHMAR, XHBB and XHAGE) were leased to a new operator, Grupo Radio Cañon. XHMAR/XEMAR took on the La Ke Buena format from Radiópolis. La Ke Buena had previously been in Acapulco on XHPA-FM 93.7, XHPO-FM 103.9 and XHNS-FM 96.9, all run by

Grupo Radiorama Grupo Radiorama is the largest owner and operator of radio stations in Mexico. Founded in 1970, the company operated nearly 400 radio stations in 2014. History Radiorama was founded on December 9, 1970, by Javier Pérez de Anda and Adrián Pered ...

References

Radio stations in Guerrero Radio stations established in 1959 Grupo ACIR {{Guerrero-radio-station-stub