XHHIT-FM is a commercial radio station located in

Tecate Tecate () is a city in Tecate Municipality, Baja California. It is across the Mexico–United States border, Mexico–US border from Tecate, California. As of 2019, the city had a population of 108,860 inhabitants, while the metropolitan area ha ...

Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

broadcasting to the

Tijuana Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...

area on 95.3 FM. XHHIT is owned by

Multimedios Radio Multimedios Radio is the radio division of Grupo Multimedios, Grupo Firmas Globales, operating 61 radio stations in Mexico. Multimedios traces its history to the founding of XEAW-AM in the late 1930s. Stations Monterrey, Nuevo León Multimed ...

and carries a variety hits format known as La Lupe.

History

XHATE-FM received its concession on November 7, 1988. It was owned by Enrique Regules Uriegas, who owned several stations for Multimedios. At the time, it was carrying Multimedios's Stereo Hits format. On September 15, 1995, XHATE moved from 99.3 to 95.3 MHz. The move was part of a bigger frequency shuffle that moved XHKY-FM to 99.3 and US station KKOS to 95.7. On May 18, 2004, XHATE became XHHIT-FM. In 2005, it became La Caliente with a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. In 2012, it switched to news/talk as Milenio Radio, reverting to La Caliente in 2014. On August 31, 2020, it changed its format to La Lupe, with adult hits in Spanish.

References

External links

Multimedios Radio website
1988 establishments in Mexico Radio stations established in 1988 Mass media in Tecate Radio stations in Baja California Spanish-language radio stations Multimedios Radio {{Baja California-radio-station-stub