History
XEZAR-AM 920 received its concession on January 6, 1989. It began broadcasting later that year as part of Corporación Puebla de Radiodifusión, a subsidiary company of Grupo ACIR; the concession was held by Alberto Guilbot Serros until ACIR purchased it outright in 1998. The original format was ranchera as . At the beginning of the 2000s, it changed its format to Spanish adult contemporary as ; in 2004, it returned to ranchera as "Bonita". Three years later, it became , a repeater of the Mexico City stations 88.9 Noticias and La 1260. In 2009, Grupo ACIR sold a group of its stations, located throughout Mexico, to Radiorama, including XEZAR-AM. This was Radiorama's first station in the Puebla market, and the company opted to lease it out to Grupo Oro. It changed to grupera music as before becoming W Radio Puebla in 2012. In 2014, control of XEZAR-AM was taken over by Radiorama. Under Radiorama operation, its formats have been , airing a pop format, and , English-language classic hits. In 2017, it joined the Arroba FM pop network. XEZAR migrated to FM on September 13, 2018, as XHEZAR-FM 96.1. A new tower was installed at the Radiorama studios. The AM station concluded broadcasting in 2020.References
Mass media in Puebla (city) 1989 establishments in Mexico Radio stations established in 1989 {{Puebla-radio-station-stub