XHESO-FM is a radio station on

104.9 FM The following radio broadcasting, radio stations broadcast on FM broadcasting, FM frequency 104.9 MHz: Argentina * EXN Radio in Rosario, Santa Fe * LRS780 Cadena Regional in Máximo Paz, Santa Fe * Radio María in Quimili, Santiago del Estero A ...

Ciudad Obregón Ciudad Obregón is a city in southern Sonora. It is the state's second largest city after Hermosillo and serves as the municipal seat of Cajeme, as of 2020, the city has a population of 436,484. Ciudad Obregón is south of the state's norther ...

Sonora Sonora (), officially Estado Libre y Soberano de Sonora ( en, Free and Sovereign State of Sonora), is one of the 31 states which, along with Mexico City, comprise the Federal Entities of Mexico. The state is divided into 72 municipalities; the ...

Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...

. The station is owned by

Grupo Radiorama Grupo Radiorama is the largest owner and operator of radio stations in Mexico. Founded in 1970, the company operated nearly 400 radio stations in 2014. History Radiorama was founded on December 9, 1970, by Javier Pérez de Anda and Adrián Pered ...

and carries its @FM

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

format.

History

XESO-AM 1150 received its concession on December 10, 1992. It was owned by Radio Signo, S.A., a subsidiary of Radiorama, and operated with 5 kW day and 300 watts at night. Radiorama leased most of its Sonora stations to Grupo Larsa Comuncaciones in the early 2010s. In December 2011, XESO was cleared to move to FM as XHESO-FM 104.9. In April 2018, XHESO ditched its Fiesta Mexicana name and took on imaging matching that of its Hermosillo then-sister station XHHQ-FM as "La Número Uno". As a result of XHHQ's alliance with Larsa being dismantled, XHESO was relaunched as "La Más Chingona", in line with XHVSS-FM, in November of that year. In August 2019, XHESO temporarily went silent as Larsa ceased its own operations in Ciudad Obregón, affecting three stations. It reemerged in September as Los 40 under ISA Multimedia management. ISA ceased radio operations throughout the state of Sonora on December 31, 2021. A new format under direct Radiorama management, the @FM pop hits brand, was debuted in February 2022.

References

Contemporary hit radio stations in Mexico Grupo Radiorama Radio stations established in 1992 Radio stations in Sonora Spanish-language radio stations {{Sonora-radio-station-stub