XHEPR-FM (99.1 MHz) is a Mexican

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

in Ciudad Juárez,

Chihuahua Chihuahua may refer to: Places *Chihuahua (state), a Mexican state **Chihuahua (dog), a breed of dog named after the state **Chihuahua cheese, a type of cheese originating in the state **Chihuahua City, the capital city of the state **Chihuahua Mun ...

Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...

. It is owned by

Grupo Radiorama Grupo Radiorama is the largest owner and operator of radio stations in Mexico. Founded in 1970, the company operated nearly 400 radio stations in 2014. History Radiorama was founded on December 9, 1970, by Javier Pérez de Anda and Adrián Pered ...

. XHEPR-FM's

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is located south of Ciudad Juárez in the Sierra Presidio mountain range.

History

XHEPR's concession was awarded to Javier Moreno Valle, a Mexican businessman and founder of Mexico City television station

XHTVM-TV XHTVM-TDT (virtual channel 40) is a television station in Mexico City, owned by Televisora del Valle de México and operated by TV Azteca. It is branded as ''adn40'' and available over the air in much of Mexico on TV Azteca's transmitters. Progr ...

, on September 30, 1994. In 2000, Moreno Valle, facing difficulty with a dispute over the Mexico City station, sold the station to Radio Integral, S.A. de C.V. (

Grupo ACIR Grupo ACIR is a Mexican media company specializing in the operation of radio stations. It was established in 1965. ACIR is an acronym for ''Asociación de Concesionarios Independientes de Radio'' (Association of Independent Radio Concessionaires). ...

), which had already been operating the station as grupera "La Comadre". That year, in partnership with US company

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

, which at the time owned 40% of ACIR, XHEPR became "99.1 The Bandit", playing classic rock in English. It later became classic hits-formatted "The Eagle 99.1". Eventually, ACIR sold XHEPR to

(with operation handled by

Grupo Radio México Grupo Radio México was a Mexican owner of radio stations that operated from 1973 to 2015. In 2015, it was absorbed into Grupo Radio Centro, which owns most of GRM's former stations. History Grupo Radio México was founded by Francisco Aguirre Góm ...

), though the concession remained in the name of Radio Integral until late 2015. The station was initially known as "Pancho 99.1" under GRM management, later changing its name to "Radio Centro 99.1". In 2015, XHEPR took on the Planeta Spanish CHR format from 103.5 as part of a reorganization of GRM stations in Juárez. On May 8, 2018, GRM and Radiorama swapped the frequencies of their pop stations in Juárez, with Planeta moving from 99.1 to XHIM-FM 105.1 and @FM moving from 105.1 to 99.1. On May 8, 2019, XHEPR flipped to grupera, branded as "Madre 99.1". On June 15, Madre moved to 105.1 and Planeta returned to the 99.1 frequency. Within a month, however, XHEPR dropped Planeta and became Estéreo Vida. That format lasted less than a year, as the station flipped to Studio 99.1, mirroring the 1980s- and 1990s-focused classic hits format installed on XHFI-FM in

, on July 1, 2020. XHEPR and XHIM swapped formats again for the third time in four years in 2021, returning Madre to the 99.1 frequency. On September 2, 2021,

Grupo Radio Centro Grupo Radio Centro is a Mexico City-based owner and operator of radio stations. It owns 30 radio stations in Mexico and the United States, including 8 radio stations in Mexico City. History Radio Centro's origins date to 1946, when Francisco Agu ...

, returns to operation the station became as Alfa with CHR format. On April 1, 2022, changes the formats again with XHFAMA-FM in Ciudad Camargo, changing Alfa to the current name as Máxima.

References

Radio stations in Chihuahua Radio stations established in 1994 Mass media in Ciudad Juárez 1994 establishments in Mexico {{Chihuahua-radio-station-stub