XHXW-FM is a radio station on 90.3 FM in Nogales,

Sonora Sonora (), officially Estado Libre y Soberano de Sonora ( en, Free and Sovereign State of Sonora), is one of the 31 states which, along with Mexico City, comprise the Federal Entities of Mexico. The state is divided into 72 municipalities; the ...

Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...

. It is owned by Grupo Audiorama Comunicaciones and is known as KY (pronounced like "calle") with a variety format.

History

Roque Chávez Castro received the concession for XEXW on January 21, 1955; it signed on nearly three months later, on April 11. Chávez Castro, who primarily operated radio stations in Sinaloa, sold the station in 1977. Eventually, XEXW became a Radiorama-owned station and was spun off to Larsa when Radiorama exited many Sonora markets. On May 10, 2019, XEXW became the last AM station in Nogales to move to FM as XHXW-FM 90.3, changing to the La Más Chingona brand already used by Larsa in Hermosillo and Ciudad Obregón. Six months later, in November, it changed to pop under the "Sin Límites" banner. This station reverted to Radiorama control, until October 4, 2021, the station formally launched as KY 90.3, a brand new music format.

References

Radio stations in Sonora 1955 establishments in Mexico Radio stations established in 1955 {{Sonora-radio-station-stub