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Worthy Book is a Malaysian coupon-book brand held by Worthy Media. It is based in
Kuala Lumpur Kuala Lumpur (KL), officially the Federal Territory of Kuala Lumpur, is the capital city and a Federal Territories of Malaysia, federal territory of Malaysia. It is the largest city in the country, covering an area of with a census population ...
, Malaysia. Worthy Book was released in September 2010 by Han Jia and Ken Kho and have become well known for voucher booklets offering various discounts throughout Kuala Lumpur. The company has expanded to serve a large number of brands in Malaysia, such as
Kenny Rogers Kenneth Ray Rogers (born Kenneth Donald Rogers) (August 21, 1938 – March 20, 2020) was an American singer and songwriter. He was inducted into the Country Music Hall of Fame and Museum, Country Music Hall of Fame in 2013. Rogers was particul ...
, Guardian, and
The Body Shop The Body Shop International Limited, trading as the Body Shop, is a British cosmetics, skin care, and perfume company founded in 1976 by Anita Roddick, who opened her first store in Brighton, England. The company is now based in London Bridge ...
. Outside of the business, the company has received praise from non-governmental organizations such as AIESEC for their focus on corporate social responsibility. They have attracted various forms of media coverage, such as radio and TV coverage.


History

Worthy Book was released by Han Jia and Ken Kho in September 2010. Since then, the company has expanded to serve a large number of brands in Malaysia. In 2012, the company expanded its voucher offerings, including F&B and female-focused offerings.


Distribution Model

Much like other advertising and coupon companies, Worthy Book charges merchants for advertising and prospective vendors of Worthy Book pay for the book via a subscription fee. ''''


See also

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Coupon In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in ...
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Voucher A voucher is a bond of the redeemable transaction type which is worth a certain money, monetary value and which may be spent only for specific reasons or on specific goods. Examples include house, housing, travel, and food vouchers. The term vou ...


References

{{reflist, colwidth=30em 2010 establishments in Malaysia Companies based in Kuala Lumpur Malaysian companies established in 2010 Sales promotion Marketing companies Malaysian brands