Workplace Strategy is the dynamic alignment of an
organization
An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose.
The word is derived fro ...
’s work patterns with the work environment to enable peak performance and reduce costs.
[Savage A E (2005) Workplace strategy: What it is and why you should care. ''Journal of Corporate Real Estate'', 7(3]
Components and aims
The role of the person charged with developing the strategy, the 'workplace strategist', is to understand the organisation's requirements and recommend a workplace solution that will help them meet their current and future needs. The workplace strategy may facilitate meeting
Strategic planning, business objectives such as: reducing property costs, improving business performance, merging two or more organisations/cultures, and relocating or consolidating occupied buildings. In more simple terms, the workplace strategy provides a response to either running out of space, having too much space, or wanting to introduce organisational change. The workplace strategy and its implementation quite often occur at an opportune moment such as a property lease break or a company merger or acquisition.
The proposed workplace strategy will focus on how to use the space more efficiently and effectively. Recommendations often include moving from cellular (predominantly private office) environments to
open plan
Open plan is the generic term used in architectural and interior design for any floor plan that makes use of large, open spaces and minimizes the use of small, enclosed rooms such as private offices. The term can also refer to landscaping of ...
, or introducing new ways of working and moving to a flexible working environment, as first proposed by
Frank Duffy in the nineties. At around the same time, Erik Veldhoen, a Dutch based consultant and workplace strategist 'avant la lettre', developed the so-called 'activity based design approach'. It was the first integrated design approach ever developed, combining insights from different disciplines including design, ICT, social organization and management. With this methodology he was able to realize the first 'activity-based' work environment for Interpolis, an insurance company, based in Tilburg (The Netherlands). An 'Activity Based' Work Environment is where the occupants have access to a range of work settings, including working at home or on the move, but also share workstations, often referred to as
hot desking
Hot desking (sometimes called "non-reservation-based hoteling") is an office organization system that involves multiple workers using a single physical work station or surface during different time periods. The "desk" in the name refers to a tab ...
or the related
Hoteling
Hoteling (also hotelling or office hoteling) is a method of office management in which workers dynamically schedule their use of workspaces such as desks, cubicles, and offices. It is an alternative approach to the more traditional method of perma ...
. Since 2001, the concept of
coworking space
Coworking is an arrangement in which workers for different companies share an office space. It allows cost savings and convenience through the use of common infrastructures, such as equipment, utilities and receptionist and custodial services, a ...
has also provided options for the startups, freelancers and companies who prefer this plug-and-play solution with shorter lease terms commitment.
With the
fourth industrial revolution
The Fourth Industrial Revolution, 4IR, or Industry 4.0, conceptualizes rapid change to technology, industries, and societal patterns and processes in the 21st century due to increasing interconnectivity and smart automation. The term has bee ...
, people have questioned the relevance of physical workspace and workplace strategy as team may work remotely outside an office space. The meaning and purpose of work spaces is changing to align with the organisation's growth strategy.
Easy to follow reviews of how to develop a workplace strategy are provided by Eley and Marmot and Springer.
Workplace consultants
Workplace strategies tend to be developed by specialist workplace
consultant
A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization.
Consulting servi ...
s or the service may provided from within an architectural practice. Savage notes that:
"The successful implementation of a workplace strategy requires an interdisciplinary team, internal and external to the organization ... A workplace consultant may be retained to engage the team, help define success criteria, manage the process, and assess results."
External workplace consultants are professionals from a number of backgrounds: business management, interior design and architecture, building surveying, real estate and facilities management, human resources and building research. The Workplace Consulting Organization
WCO is the professional body for consultants offering workplace strategy services.
Research
Research is currently underway by the
General Services Administration
The General Services Administration (GSA) is an independent agency of the United States government established in 1949 to help manage and support the basic functioning of federal agencies. GSA supplies products and communications for U.S. gove ...
to test the impact of workplace strategies, design, and new technologies on business performance.
The evidence available to determine the effectiveness of health-promoting policies in workplaces such as healthy catering policies; point-of-purchase nutrition labeling; environmental supports for healthy eating and physical activity;
control policies; weight management programmes are sparse and inconsistent. There is low certainty of evidence that the strategies make little or no benefits in employee's health behaviours. It is also uncertain whether such strategies are cost-effective.
In Ireland
The
National Centre for Partnership and Performance
The National Centre for Partnership and Performance (NCPP), based in Dublin, Ireland, was an Irish government agency that was established in 2001 to promote and facilitate workplace change and innovation through partnership. The NCPP's goal was to ...
in the
Republic of Ireland
Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland. The capital and largest city is Dublin, on the eastern ...
has established
"National Workplace Strategy"defined as:
"the Government's blueprint to help transform Ireland's workplaces into Workplaces of the Future, by promoting greater levels of partnership-led change and innovation in our places of work, regardless of size or sector. As Ireland continues its economic and social transition to a knowledge-based economy and society, the Strategy’s underlying premise is that all companies and organisations can achieve improved performance and an enhanced Quality of working life Quality of working life (QWL) describes a person's broader employment-related experience. Various authors and researchers have proposed models of quality of working lifealso referred to as quality of worklifewhich include a wide range of factors, s ...
by improving their capacity to manage change and innovation within the workplace."
See also
*
Booster breaks in the workplace
References
External links
Workplace Consulting Organisation (WCO)
{{Workplace
Business analysis
Strategic management
Workplace