''Worcester woman'' is a political term used by

polling Poll, polled, or polling may refer to: Forms of voting and counting * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling pla ...

companies in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. It profiles or describes a type of

median voter In political science and social choice theory, social choice, Black's median voter theorem says that if voters and candidates are distributed along a political spectrum, any voting method Condorcet criterion, compatible with majority-rule will elec ...

, a

working class The working class is a subset of employees who are compensated with wage or salary-based contracts, whose exact membership varies from definition to definition. Members of the working class rely primarily upon earnings from wage labour. Most c ...

woman in her 30s with two children who worries about

quality of life Quality of life (QOL) is defined by the World Health Organization as "an individual's perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards ...

issues and has little interest in

politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...

. Not necessarily hailing from the West Midlands city of

Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Engl ...

, ''Worcester woman'' has been described as an important

swing voter A swing vote is a vote that is seen as potentially going to any one of a number of candidates in an election, or, in a two-party system, may go to either of the two dominant political parties. It usually comes from voters who are 'undecided' or ...

when it comes to deciding elections. It has been perceived to represent someone who would previously have voted

Conservative Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...

but would likely be swung to vote for

Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...

's Labour Party by the

New Labour New Labour is the political philosophy that dominated the history of the British Labour Party from the mid-late 1990s to 2010 under the leadership of Tony Blair and Gordon Brown. The term originated in a conference slogan first used by the ...

rebranding. This electoral sector was particularly targeted in the

1997 Events January * January 1 – The Emergency Alert System is introduced in the United States. * January 11 – Turkey threatens Cyprus on account of a deal to buy Russian S-300 missiles, prompting the Cypriot Missile Crisis. * January 1 ...

and

2001 The year's most prominent event was the September 11 attacks against the United States by al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror. The United States led a Participan ...

UK general elections. The Worcester constituency is a noted marginal seat which elected its first ever Labour MP in 1997. It subsequently returned to the Conservatives in

2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...

. In

2015 2015 was designated by the United Nations as: * International Year of Light * International Year of Soil __TOC__ Events January * January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...

, it was considered a swing voter for

Ed Miliband Edward Samuel Miliband (born 24 December 1969) is a British politician who has served as Secretary of State for Energy Security and Net Zero since July 2024. He has been Member of Parliament (United Kingdom), Member of Parliament (MP) for D ...

. ''Worcester woman'' has also been used as a

pejorative A pejorative word, phrase, slur, or derogatory term is a word or grammatical form expressing a negative or disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hosti ...

term to describe a woman with

consumerist ''Consumerist'' (also known as ''The Consumerist'') was a non-profit consumer affairs website owned by Consumer Media LLC, a subsidiary of ''Consumer Reports'', with content created by a team of full-time reporters and editors. The site's focu ...

views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective

spin Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...

References

External links

CNN piece from 1997, makes comparison to 'soccer mom'

'Worcester Woman'
Elections in the United Kingdom

Woman A woman is an adult female human. Before adulthood, a female child or Adolescence, adolescent is referred to as a girl. Typically, women are of the female sex and inherit a pair of X chromosomes, one from each parent, and women with functi ...

Political terminology in the United Kingdom Polling terms Stereotypes of working-class women Working-class culture in England History of women in the United Kingdom {{UK-poli-stub

See also

References

External links