Winfield (cigarette)
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Winfield is an Australian brand of
cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...
s, currently owned by multinational company
British American Tobacco British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, E ...
. Cigarettes are manufactured and imported by British American Tobacco Australia (BATA), a
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of
British American Tobacco British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, E ...
.


History

Winfield was first launched in 1972. Winfield has been mainly sold in
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
, but was also sold in
Papua New Guinea Papua New Guinea, officially the Independent State of Papua New Guinea, is an island country in Oceania that comprises the eastern half of the island of New Guinea and offshore islands in Melanesia, a region of the southwestern Pacific Ocean n ...
,
Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
,
Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
,
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
,
Luxembourg Luxembourg, officially the Grand Duchy of Luxembourg, is a landlocked country in Western Europe. It is bordered by Belgium to the west and north, Germany to the east, and France on the south. Its capital and most populous city, Luxembour ...
,
Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
, the
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
,
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
,
Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
,
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
and
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
. In 2004, British American Tobacco Australia shipped 853 billion Winfield cigarettes, which made it the second largest tobacco company and Winfield the largest brand in Australia before
Altria Altria Group, Inc. (previously known as Philip Morris Companies, Inc. until 2003) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes, and medical products in the treatment of illnesses ca ...
and Longbeach. Both BATA and
Philip Morris International Philip Morris International Inc. (PMI) is a multinational tobacco company, with products sold in over 180 countries. Marlboro is PMI’s most recognized brand, but in the last quarter of 2023, Iqos generated the greatest revenue. Philip Mor ...
had a 40% market share in the Australian cigarette market. In response to court enforceable undertakings by the
Australian Competition & Consumer Commission The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Tra ...
(ACCC) in 2005, the major tobacco companies removed the terms 'light' and 'mild' from their packaging. The undertakings by the ACCC also required BATA to not make claims about the health benefits of low yield cigarettes when compared to high yield cigarettes, and pay $4 million AUD to the ACCC to fund anti-smoking
consumer education Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products in a consumer culture. It generally covers various consumer goods and services, prices, what the consumer can ...
campaigns and programs concerning low yield cigarettes. There was also a similar action taken against Imperial Tobacco which required a $1 million to the ACCC AUD. As of 2016, no tobacco products are manufactured in Australia. British American Tobacco, responsible for the Winfield brand, stopped doing so in 2015. In 2017–18, the total revenue of the Australian tobacco product wholesaling market was $2.7 billion AUD, of which BATA comrpised $1.79 billion AUD. Factory-made cigarettes comprised 87.7% of the wholesale tobacco market, roll-your-own tobacco was 11.0%, and the remaining 1.3% consistent of other tobacco products including cigars, cigarillos and pipe tobacco.


Sport sponsorship

Winfield was a major sponsor of sport in Australia until outlawed by the Tobacco Advertising Prohibition Act 1992 that banned all
tobacco advertising Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco pr ...
and sponsorship starting from December 1995 onwards. Some limited exemptions were granted for the
Australian Grand Prix The Australian Grand Prix is an annual Formula One motor racing event, taking place in Melbourne, Victoria. The event is contracted to be held at least until 2035. One of the oldest surviving motorsport competitions held in Australia, the Gran ...
and the Australian Open Golf, hence Winfield was seen at the Australian Grand Prix in
1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The ''Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for Lunar water, frozen water, in soil i ...
and
1999 1999 was designated as the International Year of Older Persons. Events January * January 1 – The euro currency is established and the European Central Bank assumes its full powers. * January 3 – The Mars Polar Lander is launc ...
when it was the title sponsor of the Williams F1 Team.


Auto sponsorship

Winfield was the main sponsor of the Williams F1 Team in 1998 and 1999. The sponsorship was part of the deal Williams signed with the then-parent company of Winfield, Rothmans International, whose flagship brand had sponsored the multi-time world championship team since 1994. Among the drivers who ran under the Winfield colors for Williams were former world champion
Jacques Villeneuve Jacques Joseph Charles Villeneuve (; born 9 April 1971) is a Canadian former racing driver, who competed in IndyCar from 1994 PPG Indy Car World Series, 1994 to 1995 PPG Indy Car World Series, 1995, and Formula One from to . Villeneuve won t ...
and former IndyCar Series champion Alex Zanardi. The arrangement came to an end following the 1999 season as
British American Tobacco British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, E ...
had purchased Rothmans International, and since they were already owners of their own Formula 1 operation, they chose instead to focus their sponsorship on their own team. From
1992 1992 was designated as International Space Year by the United Nations. Events January * January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General. * January 6 ** The Republ ...
until
1995 1995 was designated as: * United Nations Year for Tolerance * World Year of Peoples' Commemoration of the Victims of the Second World War This was the first year that the Internet was entirely privatized, with the United States government ...
, Winfield was the title sponsor of the Australian motor racing team Gibson Motorsport. Highlights included Mark Skaife winning two
Australian Touring Car Championship The Australian Touring Car Championship (ATCC) is a touring car racing award held in Australia since 1960. The series itself is no longer contested, but the title lives on, with the winner of the Repco Supercars Championship awarded the troph ...
s in
1992 1992 was designated as International Space Year by the United Nations. Events January * January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General. * January 6 ** The Republ ...
and
1994 The year 1994 was designated as the " International Year of the Family" and the "International Year of Sport and the Olympic Ideal" by the United Nations. In the Line Islands and Phoenix Islands of Kiribati, 1994 had only 364 days, omitti ...
, as well as the
Australian Drivers' Championship The Australian Drivers' Championship is a motor racing championship contested annually since 1957 by drivers of cars complying with Australia's premier open-wheeler racing category. This category was determined by the Confederation of Australia ...
in
1992 1992 was designated as International Space Year by the United Nations. Events January * January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General. * January 6 ** The Republ ...
and
1993 The United Nations General Assembly, General Assembly of the United Nations designated 1993 as: * International Year for the World's Indigenous People The year 1993 in the Kwajalein Atoll in the Marshall Islands had only 364 days, since its ...
. Skaife and Jim Richards also won the 1992 Bathurst 1000. The banning of tobacco sponsorship before the 1996 season has been laid down as a significant contributor to Gibson Motorsports demise since its glory days of the early 1990s with the team folding during the 2003 season, despite a Bathurst win in 1999, never achieving the same level of results. From the 1970s until 1995, Winfield sponsored a number of high-profile teams in
Speedway Speedway may refer to: Racing Race tracks *Daytona International Speedway, a race track in Daytona Beach, Florida. *Edmonton International Speedway, also known as Speedway Park, a former motor raceway in Edmonton, Alberta. *Indianapolis Motor Spe ...
and
Drag racing Drag racing is a type of motor racing in which automobiles or motorcycles compete, usually two at a time, to be first to cross a set finish line. The race follows a short, straight course from a standing start over a measured distance, mos ...
.


Motor sponsorship

Winfield also sponsored the Honda Team in the Australian Superbike Championship from 1986 until 1995. Malcolm Campbell won the 1986, 1989 and 1990 editions in the Winfield-sponsored Honda VFR750F and Honda VFR750R bikes. and later
Troy Corser Troy Gordon Corser (born 27 November 1971) is an Australian former professional motorcycle road racing, road racer. He competed in the Superbike World Championship from 1992 to 2011 except for the 1997 Grand Prix motorcycle racing season, 1997 s ...
and Anthony Gobert would also win the 1994 and 1995 editions with their Honda RC30 and Honda RC45 bikes. After the Tobacco Advertising Prohibition Act 1992 was passed, Winfield no longer sponsored the team. Winfield also sponsored the regular
Superbike World Championship Superbike World Championship (also known as WorldSBK, SBK, World Superbike, WSB, or WSBK) is a silhouette road racing series based on heavily modified production sports motorcycles. The championship was founded in . The Superbike World Champion ...
in 1994 and 1995, as well as the annual Winfield Triple Challenge at Eastern Creek each January between 1992 and 1995.


Other sponsorship

From
1982 Events January * January 1 – In Malaysia and Singapore, clocks are adjusted to the same time zone, UTC+8 (GMT+8.00). * January 13 – Air Florida Flight 90 crashes shortly after takeoff into the 14th Street Bridge in Washington, D.C. ...
until
1995 1995 was designated as: * United Nations Year for Tolerance * World Year of Peoples' Commemoration of the Victims of the Second World War This was the first year that the Internet was entirely privatized, with the United States government ...
, it was the title sponsor of the
New South Wales Rugby League premiership The New South Wales Rugby League premiership was the first rugby league football club competition established in Australia and contributor to today's National Rugby League. Run by the New South Wales Rugby League (initially named the New Sout ...
with the winner of the grand final receiving the Winfield Cup. It also sponsored both test and club/franchise international rugby union in
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
from 1995 until 1999 when tobacco advertising was prohibited there.


Controversy


Fake cigarettes containing more tobacco

In 2011, it was reported that various fake Winfield cigarettes were smuggled into Australia and sold onto the black market. Independent tests were carried out on a pack of Winfield Blues from both a real version and an illegal copy made in Asia and smuggled into Australia to be sold on the black market. The real Winfield Blues weighed 0.58g, whereas the fakes weighed 0.66g. The real ones lost 87 percent of their weight when smoked, while the fakes lost only 84 percent. The tests - performed by chemist firm Sharp and Howells and commissioned by ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...
'' - appear to discredit claims that fake cigarettes are significantly different or more dangerous than the real product. ''"The fake Winfield Blues come up higher."'' Sharp and Howells laboratory manager John Franceschini said. ''"The genuine Winfield Blues and the fake Intershop ones were quite similar."'' A spokesman for British American Tobacco Australia, the maker of Winfield, said the tests were not exhaustive enough to determine true quality, although he acknowledged there was no such thing as a safe cigarette. ''"At the end of the day, smoking is harmful regardless of whether it's legal or illegal."'' the BATA spokesman said. ''"The issue with illegal tobacco is that 100 percent of the profits go to the pockets of criminals while 70 percent of the legal product sale goes to taxpayers through tobacco excise and tax."''


Winfield products

The table below is a summary of the complete Winfield product line in Australia. Whilst different descriptors may be used, the red and blue varieties are typically always available in all markets where Winfield is sold. Furthermore, in some markets, Winfield appears in a standard pack size of 30 or 20, whereas 25 is the standard in Australia. Winfield is available in packs of 20, 25, and 30 in Australia. ;Notes: (No longer available since 2008) Tar content is shown after the product name. Also, BATA is the only manufacturer to have clear "use by" date codes on their packets, unlike ITA and PMI, which use codes only known in the industry.


See also

*
Tobacco smoking Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or released from the mouth, as is generally done with pipes and cigars. The practice is believed to hav ...
* Longbeach (cigarette)


Notes


References

{{British American Tobacco Australian brands British American Tobacco brands Tobacco companies of Australia