Winalot is a popular brand of
dog food sold in the United Kingdom and Ireland.
The name was first used in 1927 for
dog biscuits by
Spillers Ltd; they were initially marketed as a food for racing
greyhounds, but soon gained popularity with domestic canines and became a brand leader in the 1930s.
The Spillers business was acquired in 1998 by Nestlé, after which point the Winalot brand was expanded to include a wide range of dry and tinned dog foods and snacks.
Winalot is now marketed by
Nestlé Purina PetCare, and is the UK's second biggest-selling dog food brand. Their products have recently been subject to a packaging change, to modernize and refresh the brand in 2016.
Christopher Gunning's music for a Winalot Prime dog food commercial in 1988 was later expanded into ''The Long March'' and recorded and released as a charity record by the Barking Light Orchestra.
[Richard Bratby.]
The composer of dog-food ads who also wrote one of the most original cycles of British symphonies
, in ''The Spectator'', 2 March, 2024
References
External links
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Dog food brands
Nestlé brands
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