Willms Buhse (born 3 November 1970 in
Langenhagen
Langenhagen (; Eastphalian: ''Langenhogen'') is a town in the Hanover district of Lower Saxony (Niedersachsen), Germany.
Overview Hamburg
Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-lar ...
.
[www.willmsbuhse.com/profil](_blank)
/ref> His work focuses on AI leadership, digital leadership and digital transformation, covering also the people-centric aspects of change management and organizational transformation using multiple agile methods like objectives and key results
Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove w ...
(OKRs). In 2006 and 2007 Buhse was named one of the "Top 50 Most influential People in Mobile Entertainment".
Willms Buhse has developed the VOPA management model for dealing with VUCA
VUCA is an acronym based on the leadership theories of Warren Bennis and Burt Nanus, to describe or to reflect on the volatility, uncertainty, complexity and ambiguity of general conditions and situations. The U.S. Army War College introduced t ...
forces. VOPA is an acronym made up of the German terms for networking, openness, participation, agility. This leadership approach describes the extent to which corporate and management culture must change in the sense of increased openness, networking of channels, resources and responsibilities.
In 2009 Buhse founded digital transformation consulting company and currently works there as CEO. Customers include Allianz
Allianz SE ( , ) is a German Multinational corporation, multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management.
Allianz is the world's largest List of largest insurance ...
, Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...
, Axel Springer
Axel Cäsar Springer (2 May 1912 – 22 September 1985) was a German publisher and founder of what is now Axel Springer SE, the largest media publishing firm in Europe. By the early 1960s his print titles dominated the West German daily press m ...
, Bosch, DAK
DAK is an abbreviation for the Afrika Korps (German: ''Deutsches Afrikakorps''), a famed German World War II unit.
DAK, Dak or dak may also refer to:
Places
* Dak, Kerman, Kerman Province, Iran
* Dak, Sistan and Baluchestan, Sistan and Baluche ...
, Daimler, Deutsche Telekom
Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telecommunications provider in Europe by revenue. It was formed in 199 ...
, DHL
DHL (originally named after founders Dalsey, Hillblom and Lynn) is a multinational Import-Export Expert Company, founded in the United States and headquartered in Bonn, Germany. It provides courier, package delivery, and express mail service, ...
, Evonik
, products = Chemicals
, revenue = {{Decrease €15.2 billion (2024){{cite web , url= https://www.evonik.com/en/investor-relations/Reporting.html#tabs-b118b10b7a-item-2d4ab0c2ad-tab , title=Evonik Financial Report 2024 , publisher=Evonik Industri ...
, IBM
International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
, Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
, Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
, Otto
Otto is a masculine German given name and a surname. It originates as an Old High German short form (variants '' Audo'', '' Odo'', '' Udo'') of Germanic names beginning in ''aud-'', an element meaning "wealth, prosperity".
The name is recorded fr ...
, Lufthansa
Deutsche Lufthansa AG (), trading as the Lufthansa Group, is a German aviation group. Its major and founding subsidiary airline Lufthansa German Airlines, branded as Lufthansa, is the flag carrier of Germany. It ranks List of largest airlin ...
and R+V.
Prior to that he was executive director at CoreMedia since 2003. From 2002 to 2006, he also served as vice-chair for the Open Mobile Alliance
OMA SpecWorks, previously the Open Mobile Alliance (OMA), is a standards organization which develops open, international technical standards for the mobile phone industry. It is a nonprofit Non-governmental organization (NGO), not a formal govern ...
working on open standards for mobile.
Prior he held several positions at Bertelsmann AG in Gütersloh
Gütersloh () is a town in North Rhine-Westphalia, Germany, in the region of Ostwestfalen-Lippe and the administrative region of Detmold (administrative region), Detmold. Gütersloh is the administrative centre for a Gütersloh (distric ...
, Hamburg and New York City. There he co-founded Digital World Services. He worked on projects with AOL
AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc.
The service traces its history to an online ...
, AT&T
AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
, Napster
Napster was an American proprietary peer-to-peer (P2P) file sharing application primarily associated with digital audio file distribution. Founded by Shawn Fanning and Sean Parker, the platform originally launched on June 1, 1999. Audio shared ...
and Universal
Universal is the adjective for universe.
Universal may also refer to:
Companies
* NBCUniversal, a media and entertainment company that is a subsidiary of Comcast
** Universal Animation Studios, an American Animation studio, and a subsidiary of N ...
. Before, he was a consultant in technology and strategy projects at the German top-management consultancy group Roland Berger Strategy Consultants
Roland Berger is a global strategy consulting firm headquartered in Munich, Germany. The company was founded in 1967 and has since established a global presence. Currently, Roland Berger employs around 3,500 people at more than 50 locations. I ...
and advised companies like Volkswagen
Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
and Deutsche Bahn
(, ; abbreviated as DB or DB AG ) is the national railway company of Germany, and a state-owned enterprise under the control of the German government. Headquartered in the Bahntower in Berlin, it is a joint-stock company ( AG).
DB was fou ...
.industrial engineering
Industrial engineering (IE) is concerned with the design, improvement and installation of integrated systems of people, materials, information, equipment and energy. It draws upon specialized knowledge and skill in the mathematical, physical, an ...
( Dipl.-Ing.) and in management sciences ( Dipl.-Oec.) from the Leibniz University Hannover
Leibniz University Hannover (), also known as the University of Hannover, is a public university, public research university located in Hanover, Germany. Founded on 2 May 1831 as Higher Vocational School, the university has undergone six period ...
(Germany) and Madrid
Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It i ...
(Spain) and a PhD in economics from the Technical University of Munich
The Technical University of Munich (TUM or TU Munich; ) is a public research university in Munich, Bavaria, Germany. It specializes in engineering, technology, medicine, and applied and natural sciences.
Established in 1868 by King Ludwig II ...
.
/ref> on the effect of digital Transformation on different industries.
Bibliography
*Buhse, Willms et al. (2024). Whitepaper: Integrating ChatGPT and Copilot into management practice – How artificial intelligence is revolutionizing the executive level
online
*Buhse, Willms et al. (2023). Whitepaper: Integrating ChatGPT and Copilot into management practice – How artificial intelligence is revolutionizing the executive level AI Leadership: What artificial intelligence means for your organization
online
*Buhse, Willms et al. (2021). Whitepaper: Unsere Sicht auf OKRs – Veränderung für das neue Normal.
online
*Buhse, Willms. (2020). Internes Strategie-Desaster: Die IT wartet auf Anforderungen durch den Vorstand, die dieser gar nicht liefern kann – Objectives und Key Results (OKR) können die Lösung sein. Springer Wirtschaftsinformatik & Management.
online
*Buhse, Willms. (2020). Reinhard Mohn – der Management-Vordenker für Zeiten Digitaler Transformation. CreatingCorporateCultures.
online
*Buhse, Willms. (2019). Was braucht es für eine erfolgreiche digitale Transformation? CreatingCorporateCulture.
online
*Buhse, Willms. (2019). Digitale Transformation: 2019 wird das Jahr der Ergebnisorientierung. Trend Report.
online
*Böing, Matthias; Buhse, Willms; Röttger, Nikolaus; Christian; Schranner. (2018). ZEIT Akademie Business – Digital Leadership: Führen in Zeiten des digitalen Wandels. ZEIT Akademie Business.
online
*Buhse, Willms (2017). Die Start-up-Ära ist vorbei – Gastbeitrag von Internet-Ikone Willms Buhse. WirtschaftsWoche. (online)Buhse, Willms (2016). So sieht die Beratung der Zukunft aus. Wirtschaftswoche.
*Buhse, Willms. (2015). Deutsche Vertriebsteams sind Digitalamateure. Vertriebsmanager, Juli 2015.
online
*Buhse, Willms. (2015). Fünf Tipps für einen professionellen Auftritt auf Xing und LinkedIn. PR-Journal, 15. Juli.
*Buhse, Willms. (2015). Digitale Transformation: Warum Branchenkenner nicht weiterhelfen. WirtschaftsWoche, 13. Februar.
*Buhse, Willms. (2014). Management by Internet – Neue Führungsmodelle für Unternehmen in Zeiten der digitalen Transformation. Kulmbach: Plassen Verlag.
*Buhse, Willms. (2014). Management in der Digitalen Transformation: Nullen oder Einsen? Karrierebibel, 05. Juli.
online
*Buhse, Willms (2014). Der digitale Manager. Capital, Juni.
*Buhse, Willms. (2014). Digital Leadership bei der Robert Bosch GmbH. Wissensmanagement – Das Magazin für Führungskräfte, o.Jg.(6), 14–15.
*Buhse, Willms. (2013). Social-Business-Plattformen: 10.000 Mitarbeiter, die ihr Know-how mit Kollegen teilen. Oder: Wie Bayer Material Science seine Wissenssilos abschaffte. Management-Blog der WirtschaftsWoche, 18. April.
online
*Buhse, Willms. (2013). Was Manager von Amanda Palmer lernen können. Ein Gastbeitrag von Willms Buhse zum Leader-in-the-Digital-World-Award 2013. Management-Blog der WirtschaftsWoche, 1. März.
online
*Buhse, Willms. (2012). Die Social-Business-Herausforderung: "Das ist eben etwas Neues" reicht nicht als Begründung. Management-Blog der WirtschaftsWoche, 24. Juli.
online
*Buhse, Willms. (2012). Warum Lida-Award-Siegerin Cordelia Krooß ihren Preis verdient hat. Management-Blog der WirtschaftsWoche, 15. März.
online
*Buhse, Willms. (2012). Welche Eigenschaften brauchen Leader? Management-Blog der WirtschaftsWoche, 3. März. (online
In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...
)
*Buhse, Willms. (2011). Enterprise 2.0 im Management – Frischzellenkur für Sales & Services. In Frank Keuper & Bernhard Hogenschurz (Hrsg.), Professionelles Sales & Service Management: Vorsprung durch konsequente Kundenorientierung (2. Auflage) (S. 405–417). Wiesbaden: Gabler-Verlag.
*Buhse, Willms. (2010). eRecruitig: Digital Natives stellen konventionelle Unternehmensstrukturen auf die Probe. PR-Journal, 23. September.
online
*Buhse, Willms & Reppesgaard, Lars. (2010). SharePoint 2010 oder wie Anzugträger und Kapuzenpullis zusammen arbeiten: Collaboration mit SharePoint 2010. Hamburg: CreateSpace Independent Publishing Platform.
*Buhse, Willms & Stamer, Sören. (2010). Enterprise 2.0: Die Kunst, loszulassen. Berlin: Rhombos-Verlag.
*Buhse, Willms & Reinhard, Ulrike. (2009). DNAdigital – Wenn Anzugträger auf Kapuzenpullis treffen: Die Kunst aufeinander zuzugehen. Neckarhausen: whois verlags- & vertriebsgesellschaft.
*Buhse, Willms. (2009). Management by OpenSpaces. In BITKOM, KnowTech: Geteiltes Wissen ist doppeltes Wissen.
*Buhse, Willms & Stamer, Sören. (2008). Enterprise 2.0: The Art of Letting Go. New York: iUniverse.
*Buhse, Willms. (2008). Enterprise 2.0 – alter Wein in neuen Schläuchen? In BITKOM, Enterprise 2.0 – auf der Suche nach dem CEO 2.0. Neue Unternehmensphilosophie gewinnt Konturen (S. 5–6).
online
*Buhse, Willms & Schürmann, Hendrik. (2008). Von starren Hierarchien zu flexiblen Unternehmensnetzwerken. Wissensmanagement – Das Magazin für Führungskräfte, o.Jg.(7).
*Buhse, Willms. (2008). Web 2.0 für Unternehmen: Essentiell oder trivial – und warum überhaupt? Computerwoche, Heft 7.
*Buhse, Willms. (2008). Firmen umwerben die Web-Generation. Computerwoche, o.Jg.(31–32), 22ff.
*Buhse, Willms & Dornis, Axel. (2008). Enterprise 2.0 – das Ende von Wissen am Fliessband. Wissenmanagement – Das Magazin für Führungskräfte, o.J.(8).
*Buhse, Willms. (2007). Fallstudie: Enterprise 2.0 – Die Symbiose aus Unternehmenskultur und technischer Plattform. In Michael Koch & Alexander Richter, Enterprise 2.0: Einführung und erfolgreicher Einsatz von Social Software in Unternehmen (S. 153–158). München: Oldenbourg Wissenschaftsverlag.
*Buhse, Willms & van der Meer, Jan. (2007). The Open Mobile Alliance Digital Rights Management. Standards in a Nutshell. Signal Processing Magazine, IEE, 24(1), 140–143.
*Buhse, Willms. (2004). Digital Rights Management for Interoperable Mobile Services. How the Open Mobile Alliance enables increased revenues for handset vendors and mobile operators. Wireless Technology Magazine, 06. Oktober.
online
*Buhse, Willms. (2004). Wettbewerbsstrategien im Umfeld von Darknet und Digital Rights Management: Szenarien und Erlösmodelle für Onlinemusik. Wiesbaden: Deutscher Universitäts-Verlag.
*Buhse, Willms. (2003). Business Models for Mobile Content in the Context of Digital Rights Management. In Rolf Auf der Maur & Marc Jacobson (Hrgs.), Music Unleashed: Legal Implications of Mobile Music Distribution (S. 43–58). Apeldoorn: MAKLU Publishers.
*Buhse, Willms & Wenzel, Amélie. (2003). Creating a framework for Business Models for Digital Content – Mobile Music as Case Study. In Eberhard Becker, Willms Buhse, Dirk Günnewig & Niels Rump (Hrsg.), Digital Rights Management. Technological, Economic, Legal and Public Aspects (S. 271–287). Berlin: Springer-Verlag.
*Buhse, Willms. (2002). The Role of Digital Rights Management as a Solution for Market Uncertainties for Mobile Music. The International Journal on Media Management 4(3), 172–179.
*Buhse, Willms & Thiem, Henning. (2000). Kooperationen entlang der Wertschöpfungskette in der Musikindustrie: Status quo und Implikationen durch Electronic Commerce. In Claus Steinle, Bernd Eggers & Henning Thiem (Hrsg.), Vitalisierung – das Management der neuen Lebendigkeit (S. 174–191). Frankfurt am Main: Frankfurter Allgemeine Zeitung Verlag.
References
{{DEFAULTSORT:Buhse, Willms
1970 births
Living people
Businesspeople from Hamburg
Business speakers
Technical University of Munich alumni
People from Hanover Region