William Frederic (Bill) Boulding (born 1955) is an American economist, professor and academic administrator. He is a former dean of the

Fuqua School of Business The Duke University Fuqua School of Business (pronounced ) is the business school of Duke University, a Private university, private research university in Durham, North Carolina. It enrolls more than 1,300 students in degree-seeking programs. Du ...

Duke University Duke University is a Private university, private research university in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present-day city of Trinity, North Carolina, Trinity in 1838, the school moved to Durham in 1 ...

Biography

Early life

Boulding was born 1955 in Ann Arbor as the fifth Child son of

Kenneth E. Boulding Kenneth Ewart Boulding (; January 18, 1910 – March 18, 1993) was an English-born American economist, educator, peace activist, and interdisciplinary philosopher.David LatzkoKenneth E. Boulding Comments at personal.psu.edu. Accessed 24 April 20 ...

, an English-born economist, and Elise M. Boulding, a Norwegian-born sociologist.J. Russell Boulding. ''Elise Boulding: A Pioneer in Peace Research, Peacemaking, Feminism, Future Studies and the Family: From a Quaker Perspective.'' 2016. p. 9 Boulding graduated from

Swarthmore College Swarthmore College ( , ) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Swarthmore, Pennsylvania, United States. Founded in 1864, with its first classes held in 1869, Swarthmore is one of the e ...

, where he earned a bachelor's degree in economics in 1977. He enrolled in the MBA program at the

Wharton School of the University of Pennsylvania The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...

and switched to the doctorate program after Professor Thomas S. Robertson encouraged him to do so. He earned a PhD in Managerial Sciences and Applied Economics in 1986.

Career

Boulding joined the faculty at the Fuqua School of Business at Duke University in 1984, where he taught marketing. One of his students was

Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who is the current chief executive officer of Apple Inc. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs. Cook joined ...

, who later became the CEO of

Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...

He succeeded Blair Sheppard as its dean in summer 2011. By February 2013, he was fundraising towards a $100 million campaign and expanding the school's global reach in Brazil, South Africa, India, the Middle East and China. In July 2016, he suggested business school professors should play a bigger role in civil society to reduce their perception of elitism. Boulding has published research on management and consumer relations as well as the healthcare industry. He has been published in many journals like the ''

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...

'', the ''

Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...

'', '' Marketing Science'', the ''

Journal of Marketing Research ''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', ...

'', the ''

Journal of Consumer Research The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 ...

'', the ''

American Heart Journal The ''American Heart Journal'' is a monthly peer-reviewed medical journal covering all aspects of cardiology. It is published by Elsevier and the editor-in-chief is Daniel B. Mark ( Durham, NC). The journal was established in 1925 and published bi ...

'', ''

Medical Care Health care, or healthcare, is the improvement or maintenance of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is deliver ...

'', the '' Annals of Emergency Medicine'', '' The American Journal of Managed Care'', and ''

The New England Journal of Medicine ''The New England Journal of Medicine'' (''NEJM'') is a weekly medical journal published by the Massachusetts Medical Society. Founded in 1812, the journal is among the most prestigious peer-reviewed medical journals. Its 2023 impact factor w ...

''. Boulding served on the board of directors of the

Graduate Management Admission Council The Graduate Management Admission Council (GMAC) is an international non-profit organization of business schools that provides products and services to academic institutions and prospective graduate management education students. The organization ...

, which owns the

Graduate Management Admission Test The Graduate Management Admission Test (GMAT ( ())) is a computer adaptive test (CAT) intended to assess certain analytical, quantitative, verbal, and data literacy skills for use in admission to a graduate management program, such as a Mast ...

(GMAT). He also serves on the board of managers of his alma mater, Swarthmore College. Boulding was opposed to the

Public Facilities Privacy & Security Act The Public Facilities Privacy & Security Act, commonly known as House Bill 2, Bathroom Bill, or HB2, was a North Carolina statute passed in March 2016 and signed into law by Governor of North Carolina, Governor Pat McCrory. The bill amended st ...

Selected publications

;Articles, a selection * Boulding, William, et al. "A dynamic process model of service quality: from expectations to behavioral intentions." Journal of marketing research 30.1 (1993): 7. * Boulding, William, and Amna Kirmani. "A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?." ''Journal of Consumer Research'' 20.1 (1993): 111–123. * Boulding, William, et al. "A customer relationship management roadmap: What is known, potential pitfalls, and where to go." Journal of marketing 69.4 (2005): 155–166. * Manary, M. P., Boulding, W., Staelin, R., & Glickman, S. W. (2013). "The patient experience and health outcomes." ''New England Journal of Medicine'', 368(3), 201–203.

References

External links

Dean and J.B. Fuqua Professor William Boulding
{{DEFAULTSORT:Boulding, William Frederic Living people 1955 births 21st-century American economists American people of English descent American people of Norwegian descent Swarthmore College alumni Wharton School alumni Duke University faculty Business school deans American university and college faculty deans