William Cole Esty (March 6, 1895 – January 1954) was an American advertising executive and founder of William Esty Co.Staff report (January 22, 1954). "William Cole Esty, an Ad Executive". ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

''. After working at J. Walter Thompson starting in 1925, he started his own agency in 1932, with

R.J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina. Founded by namesake R. J. Reynolds in 1875, it is the largest tobacco company in the United States. The company is a w ...

as his first client.Staff report (December. 26, 1932)
Esty's First.
''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

''. His wife was performer and patron

Alice Swanson Esty Alice Theresa Hildagard Swanson Esty (November 8, 1904 – July 21, 2000) was an American actress, soprano and arts patron who commissioned works by members of Les Six and other French composers, and American composers such as Ned Rorem, Virgil T ...

. In 1982, William Esty & Co. was bought by

Ted Bates Worldwide Ted may refer to: Names A shortened form of the following: * Edmund * Edward * Thaddeus * Theodore (given name) Art, entertainment, and media Fictional characters * Ted, a character in the post-apocalyptic short story ''I Have No Mouth, a ...

, which in turn was acquired by

Saatchi & Saatchi Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency ...

in 1986. Two years later, Saatchi & Saatchi merged Esty with

Campbell Mithun Mithun was an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It was part of Interpublic Group of Communication Companies. The core business was consumer advertising through radio, TV, print, digital, mobile and ...

to become Campbell-Mithun-Esty. They have since dropped the Esty name.

References

External links

*
Alice Esty papers
via

Bates College Bates College () is a Private college, private Liberal arts colleges in the United States, liberal arts college in Lewiston, Maine. Anchored by the Historic Quad, the campus of Bates totals with a small urban campus which includes 33 Victorian ...

1895 births 1954 deaths {{1890s-US-business-bio-stub 20th-century American businesspeople