WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a

brand licensing Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed ...

agency founded in 1974. Headquartered in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, CPLG also operates offices in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

Lisbon Lisbon ( ; ) is the capital and largest city of Portugal, with an estimated population of 567,131, as of 2023, within its administrative limits and 3,028,000 within the Lisbon Metropolitan Area, metropolis, as of 2025. Lisbon is mainlan ...

and

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

and has recently expanded its global reach by opening new offices in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

and Japan.

History

Private licensing company (1974–2006)

CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,

Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...

Peanuts ''Peanuts'' (briefly subtitled ''featuring Good ol' Charlie Brown'') is a print syndication, syndicated daily strip, daily and Sunday strip, Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run ext ...

, World Wide Wrestling,

Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment which ran from to in the United Kingdom through the CBBC strand and later CBeebies. The series centres on the adventures ...

Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...

LazyTown ''LazyTown'' () is an Icelandic children's educational musical television series created by aerobics champion Magnús Scheving. Originally produced in English, it has been broadcast in dozens of languages globally. Designed to encourage health ...

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...

, Felix the Cat, and

Where's Waldo ''Where's Wally?'' (called ''Where's Waldo?'' in North America) is a series of children's puzzle books created by English illustrator Martin Handford. The books consist of a series of detailed double-page spread illustrations depicting dozens ...

. England Rugby, England football, England Cricket as well as St Andrews Links and

World Rally Championship The World Rally Championship (abbreviated as WRC) is an international rallying series owned and governed by the Fédération Internationale de l'Automobile, FIA. Inaugurated in 1973, it is the oldest FIA world championship after Formula One. E ...

are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.

DIC and Cookie Jar Group Subsidiary (2006–2012)

In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with

Cookie Jar Group The Cookie Jar Group, commonly known as simply Cookie Jar and formerly known as CINAR, was a Canadian animation studio, production company, media production and distribution company that existed from 1976 until it was folded into DHX Media, no ...

in 2008. The

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...

between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.

DHX Media/WildBrain Subsidiary (2012–present)

In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company. In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.

References

External links

Official Website

Cookie Jar Group Website

WildBrain Website
{{WildBrain WildBrain British companies established in 1974 Companies based in the London Borough of Hammersmith and Fulham Licensing organizations