The Wikio Group is a group of

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" o ...

startup enterprises in the field of

social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for ...

. It includes the brands Ebuzzing, Nomao, Overblog, Wikio News, Wikio Buzz and Wikio Experts. The group employs over 130 people in total and holds offices in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. ...

Toulouse Toulouse ( , ; oc, Tolosa ) is the Prefectures in France, prefecture of the Departments of France, French department of Haute-Garonne and of the larger Regions of France, region of Occitania (administrative region), Occitania. The city is on t ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus ( legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

Milan Milan ( , , Lombard language, Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the List of cities in Italy, second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 ...

and

Luxembourg Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small land ...

. In 2010, the Wikio Group doubled its

revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive rev ...

to more than 10 million Euro. With more than 27 million

unique users Website popularity is commonly determined using the number of unique users, and the metric is often quoted to potential advertisers or investors. A website's number of unique users is usually measured over a standard period of time, typically a m ...

per month, the group is one of the leaders for

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...

today.

History

The information portal Wikio was founded in June 2006 by Pierre Chappaz. In December 2009, it was joined by Ebuzzing which is a service bringing together

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

gers and companies. The merger enabled Wikio to further establish itself on the European market for social media marketing. Wikio also acquired the

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

buzz platform Promodigital and in March 2010 it took over Neotia, a Buzz Monitoring and Online Reputation Management Platform. In September 2010, Wikio and OverBlog fused and created the Wikio Group in order to become the market leader. Pierre Chappaz became the head of this new group. The latest company to join Wikio was Nomao, a local

search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...

. It merged with the Wikio Group in October 2010. In March 2011, Wikio Group acquired HappyApps, a startup that helps companies market on Facebook.

References

External links

* * {{cite news, url=https://techcrunch.com/2010/09/06/overblog-wikio-married/, title=Overblog and Wikio Just Married. Pregnant with a European Google News for Blogs., publisher=techcrunch.com, accessdate=2011-02-16 News aggregators Online companies of France Digital marketing companies