#IAMWHOLE is a British anti-stigma

mental health Mental health is often mistakenly equated with the absence of mental illness. However, mental health refers to a person's overall emotional, psychological, and social well-being. It influences how individuals think, feel, and behave, and how t ...

campaign developed in partnership with the

NHS The National Health Service (NHS) is the term for the publicly funded health care, publicly funded healthcare systems of the United Kingdom: the National Health Service (England), NHS Scotland, NHS Wales, and Health and Social Care (Northern ...

and

YMCA YMCA, sometimes regionally called the Y, is a worldwide youth organisation based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It has nearly 90,000 staff, some 920,000 volunteers and 12,000 branches w ...

. It first launched in 2016 and is fronted by one half of

Rizzle Kicks Rizzle Kicks are a British hip-hop duo from Brighton, England, consisting of Jordan "Rizzle" Stephens (born 25 January 1992) and Harley "Sylvester" Alexander-Sule (born 1991). Their debut album, '' Stereo Typical'', was released in 2011. As o ...

, Jordan Stephens.

History

In 2016, Spirit Media, the NHS and

developed the #IAMWHOLE campaign for

Brighton & Hove Brighton and Hove ( ) is a City status in the United Kingdom, city and unitary authority area, ceremonially in East Sussex, England. There are multiple villages alongside the seaside resorts of Brighton and Hove in the district. It is administe ...

City Council. The idea for the campaign was inspired by Jordan Stephens’ track ‘Whole’, for which Spirit Media was filming the music video at the time. 2016 saw the launch of the campaign on World Mental Health Day at Brighton’s British Airways i360 tower. The day also saw then Secretary of State for Health Jeremy Hunt visit a local school to meet pupils and discuss mental health with them. British

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

band

Nothing But Thieves Nothing but Thieves are an English Rock music, rock band, formed in 2012 in Southend-on-Sea, Essex consisting of lead vocalist and guitarist Conor Mason, guitarist Joe Langridge-Brown, guitarist and keyboardist Dominic Craik, bassist Philip Bla ...

joined WHOLE for its second year, recording an acoustic version of their single " Broken Machine" exclusively for the campaign. The music video was launched on

World Mental Health Day World Mental Health Day (10 October) is an List of minor secular observances#October, international day for global mental health education, awareness and advocacy against social stigma. It was first celebrated in 1992 at the initiative of the W ...

atop the

BT Tower The BT Communications Tower, also known simply as the BT Tower, is a Listed building, grade II listed Radio masts and towers, communications tower in Fitzrovia, London, England, owned by BT Group. It has also been known as the GPO Tower, the P ...

, with Nothing But Thieves performing an acoustic gig to an intimate audience.

WHOLE Hour

In 2018 and 2019, on World Mental Health Day, WHOLE extended the campaign to create The WHOLE Hour, which aims to recognise and champion the importance of self care and taking time to look after your mental health. Within the WHOLE Hour, which should become a regular feature of your schedule, an hour should be spent doing something active and healthy, creative and fun, mindful and thoughtful, or restful and relaxing, there are a variety of things you can do to make you feel good.

Music 4 Mental Health

Also in 2018, WHOLE announced two new arms to the #IAMWHOLE campaign: a Music 4 Mental Health event in London and a podcast, WHOLE TRUTH. Music 4 Mental Health was an event taking place at the Roundhouse in London, featuring performances from

Ed Sheeran Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...

Anne-Marie Anne-Marie Rose Nicholson (born 7 April 1991) is an English singer and songwriter. She has attained various charting singles on the UK Singles Chart, including Clean Bandit's " Rockabye", which peaked at number one, as well as "Alarm", " Ciao ...

Ella Eyre Ella McMahon (born 1 April 1994), known professionally as Ella Eyre, is an English singer and songwriter. She is known for her collaborations with Rudimental on their UK number-one single " Waiting All Night" (2013), which won the 2014 Brit Aw ...

James Arthur James Andrew Arthur (born 2 March 1988) is an English singer and songwriter. He rose to fame after winning the ninth series of ''The X Factor'' in 2012. His debut single, a cover of Shontelle's " Impossible", was released by Syco Music aft ...

Olly Murs Oliver Stanley Murs (born 14 May 1984) is an English singer, songwriter, and television personality. He rose to prominence after participating on the sixth series of the television talent show ''The X Factor'' in 2009, where he finished as runn ...

and others. The event was a collaboration between WHOLE, YMCA England & Wales, The Mix UK and CALM.

WHOLE Truth Podcast

The Whole Truth podcast is

Jordan Stephens Jordan Fontenelle Stephens (born 25 January 1992) is an English musician. He is best known for being one half of Rizzle Kicks, and for presenting the ITV2 panel show ''Don't Hate the Playaz''. Born in Neasden to Herman Stephens and Emma Boulti ...

' pursuit of a good conversation about mental health. Guests include

Reggie Yates Reginald Yates (born 31 May 1983) is a British television presenter, actor, writer and director with a career spanning three decades on screen as an actor, television presenter and radio DJ. Yates played Leo Jones in ''Doctor Who'' and has wo ...

Lucy Rose Lucy Rose Parton (born 20 June 1989), professionally known as Lucy Rose, is an English singer-songwriter. She signed with Columbia Records to release her debut studio album, ''Like I Used To (album), Like I Used To'' (2012), which was met with ...

Professor Green Stephen Paul Manderson (born 27 November 1983), better known by his stage name Professor Green or simply Pro Green, is an English pop artist, rapper, singer, songwriter, actor, television personality and mental health activist from London. Gr ...

and Jason Fox. Hussain Manawer guest hosted Whole Truth whilst Jordan was away in January & February 2020.

The WHOLE Truth TV Show

The Whole Truth TV show premiered on

Channel4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is publicly owned but, unlike the BBC, it receives no public funding and is funded entirely by its commercia ...

in the UK on 9 October 2020 to mark World Mental Health Day. Musician, actor and co-founder of the mental health movement #IAMWHOLE,

hosted a conversation with UK artists Che Lingo,

Arlo Parks Anaïs Oluwatoyin Estelle Marinho (born 9 August 2000), known professionally as Arlo Parks, is an English singer and songwriter. Her debut studio album, ''Collapsed in Sunbeams'', was released in 2021 to critical acclaim and peaked at number th ...

and

Kojey Radical Kwadwo Adu Genfi Amponsah (born 4 January 1993), known professionally as Kojey Radical, is a British musician, creative director and mixed media visual artist. His style has been described as a mix of grime hip hop, alternative rap, and spoken ...

. Music performance and discussion from the programming featured on Channel 4, All4 and 4 Music. The show was produced by co-founders of #IAMWHOLE, Spirit Studios.

Digital Detox Day

Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices. The campaign is a collaboration between LUSH,

Zoe Sugg Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers. Her debut ...

, and mental health organisation #IAMWHOLE founded by

. Digital Detox Day took place all over the world on 5 September 2020, when we will be asking people to step away from their phones for one whole day.

References

{{reflist Mental health in the United Kingdom Organizations established in 2016 2016 establishments in the United Kingdom YMCA