"Who Run It" is a song by hip hop group

Three 6 Mafia Three 6 Mafia is an American hip-hop group from Memphis, Tennessee, formed in 1991. Emerging as a horror-themed underground hip-hop group, they went on to enjoy mainstream success. The group's 1995 debut album ''Mystic Stylez'' became an influen ...

, released as the lead single from their fourth studio album '' When the Smoke Clears: Sixty 6, Sixty 1''. The song is a posse cut, featuring a verse from every group member. The song peaked at number 12 on the

Bubbling Under R&B/Hip-Hop Singles The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by ''Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 po ...

chart.

Background

The song originally had a different instrumental; Three 6 Mafia member

DJ Paul Paul Duane Beauregard (born January 12, 1977), known professionally as DJ Paul, is an American rapper and record producer. He is a founding member of hip hop group Three 6 Mafia and the brother of rapper Lord Infamous. DJ Paul is also the half ...

stated that the original had "keys and scary music in it", but remixed the beat one night. He played the new version on the group's tour bus to an overwhelmingly positive reception. The track on Three 6 Mafia Presents: Hypnotize Camp Posse has more instrumental after the final verse, which makes it slightly longer than the one on When the Smoke Clears: Sixty 6, Sixty 1.

Music video

The music video for the single features the group rapping in a

Cadillac Escalade The Cadillac Escalade is a full-size luxury SUV manufactured by General Motors and marketed by their luxury division Cadillac. It was the luxury brand's first major entry into the SUV market. The Escalade was introduced for the 1999 model year ...

and driving around Memphis, as each member is introduced along with their respective verse.

Juicy J Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip-hop group Three 6 Mafia, established ...

states that the group was "high as hell" during filming, and feared that he would fall off of the car.

Remixes

On March 16, 2018,

G Herbo Herbert Randall Wright III (born October 8, 1995), better known by his stage name G Herbo (formerly Lil Herb), is an American rapper. He signed with the Chicago-based record label Machine Entertainment Group in 2011, at the age of 16. His debut ...

made an appearance on the K-104 radio station, and freestyled over the "Who Run It" instrumental. The freestyle soon went viral, and G Herbo released a full remix of the song on March 22, at the request of

Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...

. It has since inspired a popular freestyle challenge, spawning remixes from several rappers including

ASAP Rocky Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop music, hip hop coll ...

21 Savage Shéyaa Bin Abraham-Joseph (born October 22, 1992), known professionally as 21 Savage, is an American-British rapper. Born in London and raised in Atlanta, he began his recording career in 2013 and released three independent mixtapes to regiona ...

Chief Keef Keith Farrelle Cozart (born August 15, 1995), better known by his stage name Chief Keef, is an American rapper and record producer. Born and raised in Chicago's South Side, he began his recording career as a teenager and initially garnered re ...

Cupcakke Elizabeth Eden Harris (born May 31, 1997), known professionally as Cupcakke (often stylized as cupcakKe; pronounced "cupcake"), is an American rapper and singer-songwriter known for her Sexualization, hypersexualized, brazen, and often comical ...

Dave East David Lawrence Brewster Jr. (born June 3, 1988), known professionally as Dave East, is an American rapper. East began his career in 2010, and gained attention in 2014 for his eighth mixtape, ''Black Rose''. Its release caught the attention of fe ...

Lil Uzi Vert Symere Bysil Woods ( ; born July 31, 1995), known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. Born and raised in Philadelphia, Pennsylvania, they gained initial recognition following the release of the commer ...

Lil Yachty Miles Parks McCollum (born August 23, 1997), known professionally as Lil Yachty, is an American rapper. He first gained recognition in August 2015 for his viral hit "One Night (Lil Yachty song), One Night", the lead single from his debut extend ...

Trippie Redd Michael Lamar White IV (born June 18, 1999), known professionally as Trippie Redd, is an American rapper and singer. Born and raised in Canton, Ohio, he has contributed to the progression of emo rap and rage, a subgenre of trap music. His de ...

, and Young M.A. Original Three 6 Mafia members DJ Paul and Juicy J also released their own remixes.

References

{{Three 6 Mafia 2000 singles 2000 songs Three 6 Mafia songs Songs written by DJ Paul Songs written by Juicy J