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Whiritoa is a small beach town on the
Coromandel Peninsula The Coromandel Peninsula () on the North Island of New Zealand extends north from the western end of the Bay of Plenty, forming a natural barrier protecting the Hauraki Gulf and the Firth of Thames in the west from the Pacific Ocean ...
, New Zealand between
Whangamatā The town of Whangamatā is on the southeast coast of the Coromandel Peninsula in the North Island of New Zealand. It is located 30 kilometres north of Waihi, to the north of the western extremity of the Bay of Plenty. In holiday times the popu ...
and
Waihi Beach Waihī Beach is a coastal town at the western end of the Bay of Plenty in New Zealand's North Island. It lies 10 kilometres to the east of the town of Waihi, at the foot of the Coromandel Peninsula. The main beach is 10 kilometres long. The town ...
. It has a permanent population in the low hundreds, which swells to over a thousand during the New Year holiday period. It has a convenience store, a library and a volunteer fire department. The local
Surf lifesaving Surf lifesaving is a multifaceted social movement that comprises key aspects of voluntary lifeguard services and competitive surf sport. Originating in early 20th century Australia, the movement has expanded globally to other countries, in ...
club has a close relationship with the community of regularly holidaying families. At the north end of the 1.5 km beach is a small
lagoon A lagoon is a shallow body of water separated from a larger body of water by a narrow landform, such as reefs, barrier islands, barrier peninsulas, or isthmuses. Lagoons are commonly divided into ''coastal lagoons'' (or ''barrier lagoons'') an ...
and past this is a short walk to Waimama bay. The lagoon has a cycle of being blocked by sand then being dug out by the council digger or enthusiastic members of the public. At the south end a short bush walk crosses through privately owned land to a blowhole. The beach itself is popular for surfers as it often features a roaming
sandbar In oceanography, geomorphology, and geoscience, a shoal is a natural submerged ridge, bank, or bar that consists of, or is covered by, sand or other unconsolidated material, and rises from the bed of a body of water close to the surface or ...
or two. The shore is often quite steep meaning the waves are sometimes breaking directly on the sand making it difficult for casual swimmers.


History

Whiritoa beach is typical of many beaches along the eastern
Coromandel Peninsula The Coromandel Peninsula () on the North Island of New Zealand extends north from the western end of the Bay of Plenty, forming a natural barrier protecting the Hauraki Gulf and the Firth of Thames in the west from the Pacific Ocean ...
, starting its formation around 6,000 to 7,000 years ago. Early
Māori Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the Co ...
communities removed most of the original coastal forest and
dune A dune is a landform composed of wind- or water-driven sand. It typically takes the form of a mound, ridge, or hill. An area with dunes is called a dune system or a dune complex. A large dune complex is called a dune field, while broad, flat ...
plants. Farmers then introduced stock to the dune area, disturbing the native sand-binding grasses and causing severe wind
erosion Erosion is the action of surface processes (such as Surface runoff, water flow or wind) that removes soil, Rock (geology), rock, or dissolved material from one location on the Earth's crust#Crust, Earth's crust and then sediment transport, tran ...
. Most of the sand reserves eroded, reducing the height of the dunes and caused sheets of sand to move more than 200 m inland. The sand at Whiritoa Beach was mined for over 50 years; in total more than 180,000 m³ of sand has been removed. Since the 1960s coastal
subdivision Subdivision may refer to: Arts and entertainment * Subdivision (metre), in music * ''Subdivision'' (film), 2009 * "Subdivision", an episode of ''Prison Break'' (season 2) * ''Subdivisions'' (EP), by Sinch, 2005 * "Subdivisions" (song), by Rush ...
has covered most of what remains of the sand dune reserves.


Demographics

Whiritoa is described by Statistics New Zealand as a rural settlement. It covers and had an estimated population of as of with a population density of people per km2. It is part of the larger Waihi Rural statistical area. Whiritoa had a population of 264 in the
2023 New Zealand census The 2023 New Zealand census, which took place on 7 March 2023, was the thirty-fifth national census in New Zealand. It implemented measures that aimed to increase the Census' effectiveness in response to the issues faced with the 2018 census, i ...
, an increase of 48 people (22.2%) since the 2018 census, and an increase of 96 people (57.1%) since the 2013 census. There were 126 males, 138 females and 3 people of other genders in 99 dwellings. 2.3% of people identified as LGBTIQ+. The median age was 60.8 years (compared with 38.1 years nationally). There were 21 people (8.0%) aged under 15 years, 24 (9.1%) aged 15 to 29, 117 (44.3%) aged 30 to 64, and 102 (38.6%) aged 65 or older. People could identify as more than one ethnicity. The results were 90.9%
European European, or Europeans, may refer to: In general * ''European'', an adjective referring to something of, from, or related to Europe ** Ethnic groups in Europe ** Demographics of Europe ** European cuisine, the cuisines of Europe and other West ...
(
Pākehā ''Pākehā'' (or ''Pakeha''; ; ) is a Māori language, Māori-language word used in English, particularly in New Zealand. It generally means a non-Polynesians, Polynesian New Zealanders, New Zealander or more specifically a European New Zeala ...
), 13.6%
Māori Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the Co ...
, 2.3% Pasifika, 1.1% Asian, and 6.8% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 100.0%, Māori language by 2.3%, and other languages by 4.5%. No language could be spoken by 1.1% (e.g. too young to talk).
New Zealand Sign Language New Zealand Sign Language or NZSL () is the main language of the deaf community in New Zealand. It became an official language of New Zealand in April 2006 under the New Zealand Sign Language Act 2006. The purpose of the act was to create rights ...
was known by 1.1%. The percentage of people born overseas was 19.3, compared with 28.8% nationally. Religious affiliations were 36.4%
Christian A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...
, 1.1%
Hindu Hindus (; ; also known as Sanātanīs) are people who religiously adhere to Hinduism, also known by its endonym Sanātana Dharma. Jeffery D. Long (2007), A Vision for Hinduism, IB Tauris, , pp. 35–37 Historically, the term has also be ...
, 2.3%
Buddhist Buddhism, also known as Buddhadharma and Dharmavinaya, is an Indian religion and List of philosophies, philosophical tradition based on Pre-sectarian Buddhism, teachings attributed to the Buddha, a wandering teacher who lived in the 6th or ...
, and 2.3% other religions. People who answered that they had no religion were 52.3%, and 6.8% of people did not answer the census question. Of those at least 15 years old, 39 (16.0%) people had a bachelor's or higher degree, 144 (59.3%) had a post-high school certificate or diploma, and 63 (25.9%) people exclusively held high school qualifications. The median income was $28,000, compared with $41,500 nationally. 21 people (8.6%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 66 (27.2%) people were employed full-time, 48 (19.8%) were part-time, and 15 (6.2%) were unemployed.


References


External links

{{ccat, Whiritoa Beach
Waikato Regional Council case study
Hauraki District Populated places in Waikato