Whatfix is an Indian

SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

-based digital adoption platform that provides in-app guidance, training, and performance support for

web application A web application (or web app) is application software that is created with web technologies and runs via a web browser. Web applications emerged during the late 1990s and allowed for the server to dynamically build a response to the request, ...

s and software products. The company is headquartered in San Jose,

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and

Bengaluru Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...

Karnataka Karnataka ( ) is a States and union territories of India, state in the southwestern region of India. It was Unification of Karnataka, formed as Mysore State on 1 November 1956, with the passage of the States Reorganisation Act, 1956, States Re ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

History

Whatfix was co-founded by Khadim Batti and Vara Kumar, the service was initially developed as a

search Searching may refer to: Music * "Searchin', Searchin", a 1957 song originally performed by The Coasters * Searching (China Black song), "Searching" (China Black song), a 1991 song by China Black * Searchin' (CeCe Peniston song), "Searchin" (C ...

and social media engagement platform for small businesses. In 2014, the company eventually pivoted to an interactive guidance platform for businesses, and was named Whatfix. In January 2018, the company announced that veteran

Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...

investor Vispi Daver had moved from the board of the company and joined the

executive team Senior management, executive management, or upper management is an occupation at the highest level of management of an organization, performed by individuals who have the day-to-day tasks of managing the organization, sometimes a company or a cor ...

. In October 2019, Whatfix acquired AI platform Airim. They acquired the learning management system Nittio Learn in August 2021 and the mobile assistance platform Leap.is in April 2022.

Funding

Whatfix has raised a total of $264.2 million in multiple rounds of funding. * In April 2015, Whatfix raised $1 million in seed funding led by Powerhouse Ventures, GSF Accelerator, and several angel investors. In 2017, the company raised $3.7 million in Series A funding from Helion Ventures. * In 2019, Whatfix secured $12.5 million in its Series B round. * In February 2020, the company raised $32 million in its Series C round. * In June 2021, Whatfix raised $90 million in Series D funding, led by SoftBank Vision Fund 2. * In September 2024, Whatfix secured $125 million in its Series E round of funding, led by Warburg Pincus with participation from SoftBank Vision Fund 2, increasing its valuation by over 50%. In July 2021, Whatfix implemented an

Employee Stock Ownership Plan Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Emp ...

(ESOP) buyback of $4.3 million () for its employees. In October 2024, the company announced a $58 million (₹485 crores) liquidity event, providing liquidity to its employees and early investors.

Product

Whatfix focuses on software adoption,

user onboarding Ancient Egyptian roles * User (ancient Egyptian official), an ancient Egyptian nomarch (governor) of the Eighth Dynasty * Useramen, an ancient Egyptian vizier also called "User" Other uses * User (computing), a person (or software) using an ...

, employee training, and performance support for enterprise web, desktop, and mobile applications. In 2022, the company launched its new product analytics line. Whatfix is ISO 27001:2013 certified,

SCORM Sharable Content Object Reference Model (SCORM) is a collection of standards and specifications for web-based electronic educational technology (also called e-learning). It defines communications between client side content and a host system (call ...

1.2 and DITA compliant, and SOC 2 certified.

References

* * {{Cite web , url=https://tech.economictimes.indiatimes.com/news/startups/eight-roads-ventures-leads-rs-92-crore-series-b-funding-round-in-whatfix/68372173 , date=March 12, 2019 , title=Eight Roads Ventures leads Rs 92 crore Series B funding round in Whatfix , last=Gooptu , first=Biswarup , website=ETtech.com , language=en , archive-url=https://web.archive.org/web/20200809151842/https://tech.economictimes.indiatimes.com/news/startups/eight-roads-ventures-leads-rs-92-crore-series-b-funding-round-in-whatfix/68372173 , archive-date=2020-08-09 , access-date=2019-03-12 Companies based in San Jose, California Web software Cloud applications