The Westinghouse Licensing Corporation (now named Wilmerding Licensing Corporation) was a

Delaware General Corporation Law The Delaware General Corporation Law (sometimes abbreviated DGCL), officially the General Corporation Law of the State of Delaware (Title 8, Chapter 1 of the Delaware Code), is the statute of the Delaware Code that governs corporate law in the U ...

organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed original Westinghouse) in managing the

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...

assets relating to the Westinghouse trademarks produced from 1886 until 1996. The Westinghouse name and trademarks were purchased from

ViacomCBS Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...

in 2021 by a new company called Westinghouse Electric Corporation. Westinghouse Licensing had its headquarters in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

History

All traces of the Westinghouse name go back to the original company's roots starting in 1886 when

George Westinghouse George Westinghouse Jr. (October 6, 1846 – March 12, 1914) was a prolific American inventor, engineer, and entrepreneurial industrialist based in Pittsburgh, Pennsylvania. He is best known for his creation of the railway air brake and for bei ...

founded the company in

Pittsburgh, Pennsylvania Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...

. After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired

Infinity Broadcasting Corporation Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus ...

and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network. In 1999, CBS Corporation sold all of its nuclear businesses to BNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. Those companies were later sold to the Toshiba Group in 2007, then

Brookfield Business Partners Brookfield Business Partners L.P. is a publicly traded limited partnership and the primary public vehicle through which Brookfield Corporation, its parent company, owns and operates the business services and industrial operations of its privat ...

in 2018.

Licensing of the brand

Beginning in 1998, Westinghouse Licensing had

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

the famous

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they were not manufactured by the historic Westinghouse company.

Active licensees

These were the Westinghouse licensees manufacturing products under the "Westinghouse" and "

White-Westinghouse White-Westinghouse is an American home appliance brand used under license by trademark owner Westinghouse Licensing Corporation. It was created in 1975 when White Consolidated Industries bought the Westinghouse Electric Corporation's major appli ...

" names up until 2021: * Westinghouse Electric Company LLC, providing nuclear energy worldwide. * TECO-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼ hp to 100,000 hp. * Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights. * Westinghouse Lighting Corporation, formerly Angelo Brothers Lighting, selling light bulbs, ceiling fans, and lighting fixtures * The NCC, selling Westinghouse-branded electrical accessories. *

Electrolux Electrolux AB () is a Swedish Multinational corporation, multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool Corporation, Whi ...

Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia. *

Westinghouse Electronics Westinghouse Electronics, LLC is a Chinese-owned American company that manufactures LCD televisions located in Diamond Bar, California. It is a licensee of the Westinghouse Licensing Corporation, commonly known as Westinghouse Electric Corporatio ...

, selling Westinghouse-branded LCD televisions and computer monitors.

References

External links

* {{Westinghouse Branding companies of the United States Former CBS Corporation subsidiaries Garage door opener manufacturers *04