The West Hollywood Gateway is a two-level urban vertical retail power center in

West Hollywood, California West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States census, 2020 U.S. Census, its population was 35,757. History Most historical writing ...

. It was developed by the JH Snyder Company and designed by architect Jon Jerde, located on the southwest corner Santa Monica Blvd. and

La Brea Avenue La Brea Avenue is a prominent north-south thoroughfare in the Los Angeles, California, City of Los Angeles and in Los Angeles County, California, Los Angeles County, California. La Brea is known for having diverse ethnic communities, and m ...

at the border of

West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. History Most historical writings about West Hollywood be ...

and

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. The structure features two subterranean parking levels and two above-ground retail levels. The mall is anchored by the first big box retailers in the city,

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

and

Best Buy Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was r ...

, and it also features eight restaurants as well as several retail stores. Occupying a total of , construction on the West Hollywood Gateway began in September 2002 as part of the City of West Hollywood's Santa Monica Blvd. Redevelopment project. The West Hollywood Gateway opened to the public in March 2004. The site includes the free-standing famous

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

landmark, the Formosa Cafe. The center "features a large outdoor plaza that functions as a civic square, inviting pedestrian activity through the use of outdoor eating areas, fountains, public art, retail kiosks and lush landscaping."

''e/MotioN'' video art work

The center is also home to the ''e/MotioN'' (2003), an artwork by video artist Paul Tzanetopoulos that uses projection technology, located above the main courtyard. ''e/MotioN'' features dynamic video projections on a large facade at a key intersection. Using vibrant colors, these projections form a constantly shifting light mural. An adjacent LED display updates hourly with real-time site images to enhance the overall visual. The artwork consists of three such projections that blend into an evolving montage, combining color, motion, and patterns to create a kinetic painting reflective of the surrounding area.

External links

References

{{DEFAULTSORT:West Hollywood Gateway Project Buildings and structures in West Hollywood, California Shopping malls in Central Los Angeles Shopping malls established in 2004 Shopping malls on the Westside, Los Angeles