WeeWorld was a Scottish social networking and messaging website, originally created in 2000 by a company based in

Glasgow Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...

Scotland Scotland is a Countries of the United Kingdom, country that is part of the United Kingdom. It contains nearly one-third of the United Kingdom's land area, consisting of the northern part of the island of Great Britain and more than 790 adjac ...

, with smaller offices in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

and

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...

. The company created WeeWorld.com, which hosted a

massively multiplayer online game A massively multiplayer online game (MMOG or more commonly MMO) is an online video game with a large number of players to interact in the same online game world. MMOs usually feature a huge, persistent world, persistent open world, although t ...

aimed at teens and preteens. The game was known for its brand of virtual world-based

social simulation Social simulation is a research field that applies computational methods to study issues in the social sciences. The issues explored include problems in computational law, psychology, organizational behavior, sociology, political science, econom ...

and customizable avatars known as "WeeMees". By the time of its dissolution, there were an estimated 180 million WeeMees created worldwide. The company was run by English technology executive Celia Francis (who joined the company in 2004) at the time it went into liquidation in 2014. Its joint liquidators, Tom MacLennan and Iain Fraser of FRP Advisory LLP, effectively sold the IP behind the site to Metis Partners in 2015. It was thereafter sold to Opinurate, who closed the website down in 2017. As of , the site redirects the visitor to an unverifiable

gambling Gambling (also known as betting or gaming) is the wagering of something of Value (economics), value ("the stakes") on a Event (probability theory), random event with the intent of winning something else of value, where instances of strategy (ga ...

service.

WeeMees

A WeeMee was an avatar that could be exported to

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

and e-mail. WeeMees appeared primarily on WeeWorld.com. WeeMees could be used to chat in a virtual world, play games and participate in forums. Users customized their WeeMees with trendy clothing, accessories and interests to make their WeeMee unique. By June 2005, nearly 5 million users had created a personal WeeMee. In October 2006, Iain Bruce of the ''

Sunday Herald The ''Sunday Herald'' was a Scottish Sunday newspaper, published between 7 February 1999 and 2 September 2018. Originally a broadsheet, it was published in compact format from 20 November 2005. The paper was known for having combined a centre- ...

'' reported a new WeeMee being created every 5 seconds, and by April 2008 more than 21 million had been created with more than 600,000 new ones created each month. By 2012, there were 50 million WeeMees, and thousands were being created daily through the main website and the mobile app "WeeMee Avatar Creator".

Background

The avatars were created in 1999 by the founder of the now-defunct website Saw-You.com, Mike Kinsella in

Glasgow, Scotland Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...

. WeeWorld partnered with corporations such as

AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...

, MSN and

Skype Skype () was a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for IP-based videotelephony, videoconferencing and voice calls. It also had instant messaging, file transfer, ...

. In 2003,

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

began offering the avatars for use to

Hotmail Outlook.com, formerly Hotmail, is a free personal email service offered by Microsoft. It also provides a webmail interface accessible via web browser or mobile apps featuring mail, Calendaring software, calendaring, Address book, contacts, and ...

customers via the MSN chat service. The new service attracted 150,000 users during its first day, totaling 1.5 million hits daily. In 2004, the UK's largest social network, Friendsreunited.com, introduced the WeeMee to their user base. In December 2008, the virtual technology firm DA agreed to develop a 3-D version of the avatar. In the early 2010s a number of WeeMee apps were released for Android, iOS and Windows mobile devices, including "WeeMee Avatar Creator", "Talking WeeMee" and "WeeMee Vacation".

Celebrity WeeMees

Along with using their own custom WeeMee on Weeworld.com, users could access the pages of celebrities who had WeeMees with their complete likeness. In addition to official celebrity WeeMees, the game included "Fan Clubs", which were run through WeeWorld and allowed users to interact with other fans of particular celebrity figures. Popular celebrity WeeMees included

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...

Cody Simpson Cody Robert Simpson (born 11 January 1997) is an Australian singer, actor, and a former competitive swimmer. Since his debut as a recording artist, he has released four solo studio albums: ''Paradise'' (2012), ''Surfers Paradise'' (2013), '' ...

Jason Derulo Jason Joel Desrouleaux (born September 21, 1989), known professionally as Jason Derulo (; formerly stylized as Derülo), is an American singer, songwriter and dancer. Since the start of his solo recording career in 2009, he has sold over 250 m ...

Greyson Chance Greyson Michael Chance (born August 16, 1997) is an American singer-songwriter. He rose to national attention in 2010 as a child singer, after his performance of Lady Gaga's " Paparazzi" went viral on YouTube and gained over 72million views. T ...

Willow Smith Willow Smith (born October 31, 2000), also known mononymously as Willow, is an American singer, actress and dancer. The daughter of Will Smith and Jada Pinkett Smith, she has received various accolades, including a Young Artist Award, an NAAC ...

Maroon 5 Maroon 5 is an American pop rock band from Los Angeles, California. It consists of lead vocalist and rhythm guitarist Adam Levine, rhythm guitarist and keyboardist Jesse Carmichael, lead guitarist James Valentine (musician), James Valentine, d ...

Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...

Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...

Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...

Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, and socialite. Hilton was born in New York City and raised there partially; shuttling between Los Angeles and New York City; she is a great-grandda ...

Raven-Symoné Raven-Symoné Christina Pearman-Maday (; born December 10, 1985), also known as Raven, is an American actress, singer, and director. She has received List of awards and nominations received by Raven-Symoné, several accolades, including five ...

The Pussycat Dolls The Pussycat Dolls were an American girl group and dance ensemble, founded in Los Angeles, California, by choreographer Robin Antin in 1995 as a neo-burlesque troupe. At the suggestion of Jimmy Iovine, Antin decided to take the troupe mainstrea ...

and the

Jonas Brothers The Jonas Brothers () are an American pop rock band formed in 2005 comprising brothers Kevin Jonas, Joe Jonas, and Nick Jonas. Raised in Wyckoff, New Jersey, the Jonas Brothers moved to Little Falls, New Jersey, in 2005, where they wrote thei ...

. Many celebrities had their own virtual clothing lines on WeeWorld, which users could use to dress their own avatars. Through a partnership with

RCA Records RCA Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Group Corporation. It is one of Sony Music's four flagship labels, alongside Columbia Records (its former longtime rival), Arista Records and Epic R ...

, WeeWorld promoted artists such as

and

Avril Lavigne Avril Ramona Lavigne ( ; ; born September 27, 1984) is a Canadian singer and songwriter. She is a key musician in popularizing pop-punk music, as she paved the way for female-driven, punk-influenced pop music in the early 2000s. List of awa ...

through virtual merchandise sales and advertisement of the artists' WeeMees. Only Derulo and Snoop Dogg attested to their direct involvement with the game, listing promotions for their respective avatars on

. https://mobile.twitter.com/jasonderulo/status/34718885890498560

References

{{DEFAULTSORT:Weeworld Companies established in 2000 Companies based in Glasgow Entertainment companies of the United Kingdom Internet properties disestablished in 2017 American social networking websites Defunct social networking services Virtual world communities