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Aliza Sherman, also known as Aliza Pilar Sherman, Aliza Sherman Risdahl, and Cybergrrl (born December 19, 1964) is an American new media entrepreneur, author, blogger, women's issues activist, and international speaker. She is known for her expertise in online marketing and networking. Her primary focus includes addressing women's issues on the Internet, while empowering women to expand their role and involvement in progressive technology and the new media industry. In 1995, Sherman was named by ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'' magazine as one of the "Top 50 People Who Matter Most on the Internet". She was one of only three women on the list. In 2009, she was named by ''
Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...
'' magazine as one of the "Most Influential Women in Technology", in the Blogger category. She is a native of
Honolulu, Hawaii Honolulu ( ; ) is the List of capitals in the United States, capital and most populous city of the U.S. state of Hawaii, located in the Pacific Ocean. It is the county seat of the Consolidated city-county, consolidated City and County of Honol ...
.


Professional background

In January 1995, Sherman founded Cybergrrl, Inc., which is the first full-service Internet company owned by a woman. Two months later, she established Webgrrls International, known as the first global women's new media networking organization. Sherman is known for launching the first three general interest Web sites for women, located at Cybergrrl.com, Webgrrls.com, and Femina.com, predating other major women's Web sites. She is credited with coining the term "Webgrrls" to refer to women with Web sites. In addition to Internet, Web site, and organizational development, Sherman has written twelve books, some of which address hindrances facing women in their attempt to increase their participation and involvement on the Internet. She identifies the issues that are present in various environments, while offering solutions, then empowering women to remove the barriers and move forward to accomplish their individual and professional goals. She has spoken about issues pertaining to women and the Internet at international conferences and events, including "Technology Conference for Women's NGOs" at
The Hague The Hague ( ) is the capital city of the South Holland province of the Netherlands. With a population of over half a million, it is the third-largest city in the Netherlands. Situated on the west coast facing the North Sea, The Hague is the c ...
, Netherlands; "Links Education Technology Conference" in
Stockholm, Sweden Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
; "1999 Women Leaders Conference" in
Wellington, New Zealand Wellington is Capital of New Zealand, the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the List of cities in New Zealand, third-largest city ...
; and "1999 Women's Summit of the Americas" in
Buenos Aires, Argentina Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...
.


Cybergrrl

In January 1995, Sherman founded Cybergrrl, Inc. She spent 1995 through 1999 running the organization and speaking about the Internet for women at colleges and universities including
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
,
Simmons College Institutions of learning called Simmons College or Simmons University include: * Simmons University Simmons University (previously Simmons College) is a private university in Boston, Massachusetts, United States. It was established in 1899 by ...
Graduate School of Management,
Rutgers University Rutgers University ( ), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of three campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's C ...
,
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
, and Columbia University, School of Business.


Webgrrls

In March 1995, Sherman established Webgrrls International, which is a hybrid of online and offline networking, education and mentoring for women interested in technology-related fields. The initial goal of Webgrrls was to provide a way for women to meet other women who were interested in and knowledgeable about the Internet. Webgrrls offered job lists and online training to members. Webgrrls started as a series of meetups in New York City with their initial meeting held at @Cafe on St Marks Place. During its first year, the organization grew to include over 100 chapters and networking groups throughout the world. Beginning in 1998, some chapters began to establish their independence from Webgrrls. The San Francisco Chapter left in August to form San Francisco Women on the Web followed by the
Austin Austin refers to: Common meanings * Austin, Texas, United States, a city * Austin (given name), a list of people and fictional characters * Austin (surname), a list of people and fictional characters * Austin Motor Company, a British car manufac ...
chapter, which formed "Her Domain". In April 1999, the Washington, D.C. chapter followed suit, forming DC Web Women. By the end of November 2000, nearly one third of Webgrrls' 30,000 members, primarily those from the US and Canada, left Webgrrls and established a separate organization, called DigitalEve. ''The Internet: A Historical Encyclopedia'' explores the reasons for these chapters and members leaving Webgrrls. In 1999, Sherman resigned from Cybergrrl, Inc. The companies Cybergrrl, Inc. and Webgrrls International are run by CEO Kevin Kennedy, while the CTO is Nelly Yusupova.


Blogging

Sherman is a blogger with several blogs of her own including Babyfruit and AlizaSherman.com. She was a contributor for WebWorkerDaily.com, ''
Mashable Mashable is a Online newspaper, news website, digital media platform and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations o ...
'', and WorkitMom.com.


Podcasting

Sherman is the creator and former host of "Quick and Dirty Tips Digital Marketer", a podcast on online tools. Her radio credits include producing segments for Wyoming Public Radio,
Alaska Public Radio Network Alaska Public Media is an American non-profit organization in Alaska, with member television and radio stations that are part of PBS, NPR and other public broadcasting networks. Formerly known as Alaska Public Telecommunications, Inc., it relies ...
, and
Marketplace A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...
on ''
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
''.


Consultancy

Sherman is a member of the
American Association of University Women The American Association of University Women (AAUW), officially founded in 1881, is a non-profit organization that advances Justice, equity for women and girls through advocacy, education, and research. The organization has a nationwide Social net ...
's Educational Foundation Commission on Technology, Gender, and Teacher Education exploring the technology gender gap in schools culminating in a report called ''Tech-Savvy: Educating Girls in the New Computer Age (2000)''. She has served as an advisor to various nonprofit organizations for girls, including GenAustin, hipGuide, College Broadband. In 2003, Sherman established a digital consulting and social media marketing firm, called Conversify. In 2010, she launched the strategic digital and mobile consulting agency, Mediaegg LLC, which provides strategic digital consulting.


Personal background

In 2001, Sherman relocated to
Cheyenne, Wyoming Cheyenne ( or ) is the List of capitals in the United States, capital and List of municipalities in Wyoming, most populous city of the U.S. state of Wyoming. It is the county seat of Laramie County, Wyoming, Laramie County, with 65,132 reside ...
from New York City, where she worked in public relations for the Wyoming Business Council."Ex-tech pioneer finds she's at home on the range."
USA Today, 15 January 2002
''
She is also one of the founders of the Women's Internet History Project. She currently resides in Alaska.


Honors and awards

* Avon Spirit of Enterprise Award


Published works

* Sherman, Aliza. ''Working Together Against Violence Against Women'', Rosen Publishing Group, 1996. * Sherman, Aliza. ''Everything You Need to Know About Placing Your Baby for Adoption'', Rosen Publishing Group, 1997. * Sherman, Aliza. ''Cybergrrl: A Woman's Guide to the World Wide Web'', Ballantine, 1998. * Sherman, Aliza. ''Cybergrrl @ Work: Tips and Inspiration for the Professional You'', Penguin Putnam, 2001. * Sherman, Aliza. ''PowerTools for Women in Business: 10 Ways to Succeed in Life and Work'', Entrepreneur Press, 2001. * Sherman, Aliza. ''The Everything Blogging Book: Publish Your Ideas, Get Feedback, and Create Your Own Worldwide Network'', Adams Media, 2006. * Sherman, Aliza. ''Streetwise Ecommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar'', Adams Media, 2007. * Sherman, Aliza. ''The Complete Idiot's Guide to Crowdsourcing: Tap the Power of Many to Get Things Done'', Alpha/Penguin, 2011. * Sherman, Aliza. ''Mom, Incorporated: A Guide to Business + Baby'', Sellers Publishing, 2011. * Sherman, Aliza. ''Social Media Engagement For Dummies'', For Dummies, 2013. * Sherman, Aliza. ''The Happy, Healthy Nonprofit: Strategies for Impact without Burnout'', Wiley, 2016. * Sherman, Aliza. ''Cannabis and CBD for Health and Wellness: An Essential Guide for Using Nature's Medicine to Relieve Stress, Anxiety, Chronic Pain, Inflammation, and More'', Ten Speed Press, 2019.


References


External links

* {{DEFAULTSORT:Sherman, Aliza 1964 births American bloggers American self-help writers Living people Writers from Honolulu Harvard Business School people 21st-century American non-fiction writers