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A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single instance of a web series program can be called an episode or a "
webisode A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available as either for download or in streaming, as opposed to first airing on broadcast or c ...
", however the term is not always used. In general, web series can be watched on a range of platforms and devices, including desktop, laptop, tablets and
smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
s. They are different from
streaming television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air ae ...
, which can be watched on various streaming platforms. As of 2016, there were a number of awards that have been established to celebrate excellence in web series, like the Streamys, Webbys, IAWTV, and
Indie Series Awards The Indie Series Awards (formerly the Indie Soap Awards) is an annual event hosted by '' We Love Soaps'', based in Los Angeles, California, honoring the best in independently produced, scripted entertainment created for the Internet. The ceremony ...
, although the Streamys and IAWTV also cover programs on streaming platforms. There are also several web series
festivals A festival is an event ordinarily celebrated by a community and centering on some characteristic aspect or aspects of that community and its religion or cultures. It is often marked as a local or national holiday, Melā, mela, or Muslim holida ...
, most notably in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
and
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. Th ...
. Most major award ceremonies have also created web series and digital media award categories, including the
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
s and the
Canadian Screen Awards The Canadian Screen Awards (french: link=no, Les prix Écrans canadiens) are awards given for artistic and technical merit in the film industry recognizing excellence in Canadian film, English-language television, and digital media (web series) ...
.


History


1990s

In April 1995, "Global Village Idiots", an episode of the
Bloomington, Indiana Bloomington is a city in and the county seat of Monroe County in the central region of the U.S. state of Indiana. It is the seventh-largest city in Indiana and the fourth-largest outside the Indianapolis metropolitan area. According to the Mo ...
-based public access program '' Rox'', was uploaded to the Internet, making ''Rox'' the first series distributed via the web. The same year, Scott Zakarin created ''
The Spot The Spot, or thespot.com, was the first episodic online story (1995–1997), and covered bandwidth and production costs by offering paid advertising banners on the web pages and product placement within the journal entries. The site earned one ...
'', an
episodic Episodic may refer to: * The nature of television series that are divided into short programs known as episodes * Episodic memory, types of memory that result from specific incidents in a lifetime * In Geology, episodic refers to events that occur ...
online story which integrated photos, videos, and blogs into the storyline. Likened to ''
Melrose Place ''Melrose Place'' is an American prime time television soap opera that aired on Fox from July 8, 1992, to May 24, 1999, for seven seasons. The show follows the lives of a group of young adults living in an apartment complex on Melrose Place, in ...
-on-the-Web'', ''The Spot'' featured a rotating cast of characters playing trendy twenty-somethings who rented rooms in a fabled
Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...
beach house called "The Spot". ''The Spot'' earned the title of Infoseek's "Cool Site of the Year," an award which later became the Webby. In January 1999,
Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global ...
licensed the animated sci-fi web series ''
WhirlGirl ''WhirlGirl'' debuted in 1997 as an online sci-fi series about a reluctant superheroine battling an evil "mediatech" empire in 2077 Southern California. The title character—dubbed "a real revolutionary for a virtual age"—balanced freedom-fight ...
'', making it the first independently produced web series licensed by a national television network. In February 1999, the series premiered simultaneously on Showtime and online. The character occasionally appeared on Showtime, for example hosting a "Lethal Ladies" programming block, but spent most of her time online, appearing in 100 webisodes.


2000s

As broadband bandwidth began to increase in speed and availability, delivering high-quality video over the Internet became a reality. In the early 2000s, the Japanese
anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
industry began broadcasting
original net animation An original net animation (ONA), known in Japan as , is an anime that is directly released onto the Internet. ONAs may also have been aired on television if they were first directly released on the Internet. The name mirrors original video animati ...
(ONA), a type of
original video animation , abbreviated as OVA and sometimes as OAV (original animation video), are Japanese animated films and series made specially for release in home video formats without prior showings on television or in theaters, though the first part of an OVA ...
(OVA) series, on the Internet. Early examples of ONA series include '' Infinite Ryvius: Illusion'' (2000), ''Ajimu'' (2001), and '' Mahou Yuugi'' (2001). In 2003, The Spot executive producer and head writer Stewart St. John revived the brand for online audiences with a new cast, and created a separate mobile series to air on
Sprint PCS Sprint Corporation was an American telecommunications company. Before it Merger of Sprint Corporation and T-Mobile US, merged with T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 ...
Vision-enabled phones. St. John and partner Todd Fisher produced over 2,500 daily videos of the first American mobile phone soap, driving story lines across platforms to the web counterpart, The Spot (2.0). The same year,
Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
launched MSN Video, which featured the original web series ''Weird TV 2000'', a spin-off of the syndicated television series ''
Weird TV ''Weird TV'', or ''Weird Television'', was a programme that aired in 1991 on Canadian late-night TV, as well as American stations such as KCOP, Channel 13 in Los Angeles; KTZZ (now KZJO), Channel 22 in Seattle, and Columbus, Ga. NBC affiliate WL ...
''. The web series featured dozens of shorts, comedy sketches, and mini-documentaries produced exclusively for MSN video. The video-sharing site YouTube was launched in early 2005, allowing users to share television programs.Waterman, D., Sherman, R., & Ji, S. W. (2013). The economics of online television: Industry development, aggregation, and “TV Everywhere”. Telecommunications Policy, 37(9), 725–736. YouTube co-founder
Jawed Karim Jawed Karim (বাংলাঃ জাওয়াদ করিম) (born October 28, 1979) is an American software engineer and Internet entrepreneur of Bangladeshi and German descent. He is a co-founder of YouTube and the first person to u ...
said the inspiration for YouTube first came from
Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...
's role in the 2004 Super Bowl incident, when her breast was exposed during her performance, and later from the
2004 Indian Ocean tsunami An earthquake and a tsunami, known as the Boxing Day Tsunami and, by the scientific community, the Sumatra–Andaman earthquake, occurred at 07:58:53 local time (UTC+7) on 26 December 2004, with an epicentre off the west coast of northern Sum ...
. Karim could not easily find video clips of either event online, which led to the idea of a video sharing site. From 2003 to 2006, several independent web series began to achieve popularity, most notably
Rooster Teeth Rooster Teeth Productions, LLC is an American digital media company headquartered in Austin, Texas. Founded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth is a subsidiary of War ...
's series '' Red vs. Blue''. The series was distributed independently using online portals YouTube and Revver, as well as the Rooster Teeth website, and acquired over 100 million views during its run. '' Sam Has 7 Friends'', which ran in the summer and fall of 2006, was nominated for a
Daytime Emmy Award The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York–based National Academy of Television Arts and Sciences ...
, and was temporarily removed from the Internet when it was acquired by
Michael Eisner Michael Dammann Eisner (born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of The Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film st ...
. In 2004–2005, Spanish producer Pedro Alonso Pablos recorded a series of video interviews featuring actors and directors like
Guillermo del Toro Guillermo del Toro Gómez (; born October 9, 1964) is a Mexican filmmaker, author, and actor. He directed the Academy Award–winning fantasy films '' Pan's Labyrinth'' (2006) and '' The Shape of Water'' (2017), winning the Academy Awards for ...
,
Santiago Segura Santiago Segura Silva (born 17 July 1965) is a Spanish filmmaker and actor. He also worked to a lesser extent as a television presenter, voice actor and comic book writer, as well as being a collector of original comic books. At 12, he began ...
,
Álex de la Iglesia Alejandro "Álex" de la Iglesia Mendoza (born 4 December 1965) is a Spanish film director, screenwriter, producer and former comic book artist. De la Iglesia's films combine grotesque and very dark elements such as death and murder: most of his ...
, and
Keanu Reeves Keanu Charles Reeves ( ; born September 2, 1964) is a Canadian actor. Born in Beirut and raised in Toronto, Reeves began acting in theatre productions and in television films before making his feature film debut in ''Youngblood'' (1986). H ...
, which were distributed through his own website. ''
lonelygirl15 ''Lonelygirl15'' is an American science fiction thriller web series created by Miles Beckett, Mesh Flinders, Greg Goodfried, and Amanda Goodfried. It was independently released on YouTube fr