WeMall, formerly iTrueMart, was an

ecommerce platform E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile comm ...

headquartered in

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

. The platform was owned by Ascend Group Co. Ltd., and primarily sells electronics, appliances, and personal care products.

History

iTrueMart was first launched in 2014 and initially operated in Thailand. A

Philippine The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

subsidiary, iTrueMart Philippines, was launched on November 15, 2015; it initially served the Luzon region and later expanded to Visayas and Mindanao on April 23, 2016 before ultimately shutting down on September 9, 2016.The original Thailand platform remained in operation and was rebranded WeMall on July 6, 2016. As of January 3, 2024, WeMall describes itself as "shut down until further notice

References

https://m.wemall.com/itruemart{{Charoen Pokphand , state=collapsed Online retailers of Thailand Retail companies established in 2014 Internet properties established in 2014 Companies based in Bangkok Charoen Pokphand Ascend Group Thai brands