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Wayra is a technological innovation hub, which was started in Latin America and Spain in 2011 as an initiative of
Telefónica , S.A. () is a Spanish multinational telecommunications company with registered office and headquarters located in two different places, both in Madrid, Spain. It is one of the largest telephone operators and mobile network providers in the ...
's chief executive in Europe, José María Álvarez-Pallete. Wayra operates through 11 hubs in 10 countries within Telefónica’s footprint:
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
,
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
,
Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...
,
Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
,
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
,
Peru Peru, officially the Republic of Peru, is a country in western South America. It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the south and west by the Pac ...
,
Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
, the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
and
Venezuela Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...
.


History

Wayra started in Colombia in mid 2011 and expanded to ten more countries that year. In 2013, there were 14 Wayra academies in 12 countries in Europe and Latin America. In March 2015, Telefónica closed down the Wayra in
Prague Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...
, as a part of Telefónica's general exit from that market. In 2015, Volo, which had been started at the
Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...
Wayra, was sold to the Rocket Internet. Its UK branch is based in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
and was managed by Gary Stewart until 2019. A new country manager, Bruno Vidal Sa De Moraes, took over in February 2020. Wayra UK has partnered up with a healthcare company
Novartis Novartis AG is a Swiss multinational corporation, multinational pharmaceutical company, pharmaceutical corporation based in Basel, Switzerland. Novartis is one of the largest pharmaceutical companies in the world and was the eighth largest by re ...
to support Health Tech start-ups, the National Cyber Security Centre,
University of Edinburgh The University of Edinburgh (, ; abbreviated as ''Edin.'' in Post-nominal letters, post-nominals) is a Public university, public research university based in Edinburgh, Scotland. Founded by the City of Edinburgh Council, town council under th ...
to create an accelerator for AI and
blockchain The blockchain is a distributed ledger with growing lists of Record (computer science), records (''blocks'') that are securely linked together via Cryptographic hash function, cryptographic hashes. Each block contains a cryptographic hash of th ...
start-ups. Based at the Bayes Centre, this programme is a collaboration between Wayra UK and The University of Edinburgh’s Data-Driven Innovation Initiative. Since its launch the programme has welcomed two cohorts featuring 20 data-driven start-ups. Between them they have raised over £3m in investment with a combined valuation of over £12m. The UK branch has also created an Intelligent Mobility accelerator which has chosen to support Spark, an AI start-up.


External links


Official website


References

{{reflist Business incubators Telefónica