''Wave Action Surf Magazine'' is a publication about
surfing.
Background
''Wave Action Magazine'' began in a small apartment in
Huntington Beach, California
Huntington Beach is a seaside city in Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 during the 2020 census, maki ...
through the vision of Mike Freihofer and Pete Rocky. Both surfers had been working at a local Southern California Surf Magazine called ''International Surf'', published by
Steve Zeldin
Steve Zeldin is an American magazine publisher, editor and journalist most active within the surfing and extreme sports world. He was the original editor of the long-running magazine ''Transworld Surf'' and was the founder and publisher of se ...
(who now publishes ''Foam'' and ''Water'' magazines). The two, along with friends Tracy Mikulec and Jake Knight came together to create a simple yet important print media business. ''Wave Action'' was the first title that emerged from the
World Oceans Media
In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the wor ...
brand. September 1993 was the launch with ''Wave Action Surf Magazine'' (the late Todd Chesser was on the cover) started with a micro sized budget and support through industry friends.
[ ]
''Wave Action'' eventually spun off four sister publications and graduated from that small garage in HB to a larger one in
San Clemente
San Clemente (; Spanish for " St. Clement") is a city in Orange County, California. Located in the Orange Coast region of the South Coast of California, San Clemente's population was 64,293 in at the 2020 census. Situated roughly midway betwe ...
. Years passed and the support behind ''Wave Action'' continued to grow and in the process made a fairly significant impact for the two other giant publications within the sport...Surfer and Surfing. ''Wave Actions'' “All Grom Issue” set the footprint for Surfer Magazines “Hot 100”. It also led Surfing Magazine to devote a great deal of attention to the future champions of the sport rather than only covering the ASP contenders of the day.
Essentially, ''Wave Action'' set the pace for the youth movement that ran full speed through the 1990s and into the early 2000s. It also laid the foundation for publications such as ''Transworld Surf'' and other global action sports magazines.
References
{{Reflist
1993 establishments in California
Sports magazines published in the United States
Magazines established in 1993
Magazines published in California
Surfing in the United States
Surfing magazines