Warren James Kinsella (born August 1960) is a Canadian lawyer, author, musician,
political consultant
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely televi ...
, and
commentator. Kinsella has written commentary in most of Canada's major newspapers and several magazines, including ''
The Globe and Mail
''The Globe and Mail'' is a Newspapers in Canada, Canadian newspaper printed in five cities in Western Canada, western and central Canada. With a weekly readership of more than 6 million in 2024, it is Canada's most widely read newspaper on week ...
'', the ''
Toronto Sun
The ''Toronto Sun'' is an English-language tabloid format, tabloid newspaper published daily in Toronto, Ontario, Canada. The newspaper is one of several ''Sun'' tabloids published by Postmedia Network. The newspaper's offices are located at Pos ...
'', ''
Ottawa Citizen
The ''Ottawa Citizen'' is an English-language daily newspaper owned by Postmedia Network in Ottawa, Ontario, Canada.
History
Established as the Bytown ''Packet'' in 1845 by William Harris (journalist), William Harris, it was renamed the ''Ci ...
'', the ''
National Post
The ''National Post'' is a Canadian English-language broadsheet newspaper and the flagship publication of the American-owned Postmedia Network. It is published Mondays through Saturdays, with Monday released as a digital e-edition only. ,'' ''
The Walrus
''The Walrus'' is an independent, nonprofit Canadian media organization. It is multi-platform and produces an eight-issue-per-year magazine and online editorial content that includes current affairs, fiction, poetry, and podcasts, a nation ...
'', and
Postmedia
Postmedia Network Canada Corp. (also known as Postmedia Network, Postmedia News or Postmedia) is an American-owned Canadian-based media conglomerate consisting of the publishing properties of the former Canwest, with primary operations in Engl ...
newspapers. He appeared regularly on the
Sun News Network
Sun News Network (commonly shortened to Sun News) was a Canadian English language Category C news channel owned by Québecor Média through a partnership between two of its subsidiaries, TVA Group (which maintained 51% majority ownership of th ...
. Kinsella is the founder of the Daisy Consulting Group, a Toronto-based firm that engages in paid political campaign strategy work, lobbying and communications crisis management.
Early life and education
Kinsella is the son of physician and medical ethicist
Douglas Kinsella, founder of the National Council on Ethics in Human Research (NCEHR). He attended
Carleton University
Carleton University is an English-language public university, public research university in Ottawa, Ontario, Canada. Founded in 1942 as Carleton College, the institution originally operated as a private, non-denominational evening college to se ...
from 1980 to 1984, earning a Bachelor of Journalism.
Career
In the 1980s, Kinsella was a reporter at the ''
Calgary Herald
The ''Calgary Herald'' is a daily newspaper published in Calgary, Alberta, Canada. Publication began in 1883 as ''The Calgary Herald, Mining and Ranche Advocate, and General Advertiser''. It is owned by the Postmedia Network.
History
''The C ...
'' and later the ''
Ottawa Citizen
The ''Ottawa Citizen'' is an English-language daily newspaper owned by Postmedia Network in Ottawa, Ontario, Canada.
History
Established as the Bytown ''Packet'' in 1845 by William Harris (journalist), William Harris, it was renamed the ''Ci ...
''.
Later, as a lawyer, Kinsella was a partner in the law firm
McMillan Binch. He left the legal firm in 2002 and co-founded the consulting firm, Navigator.
In 2006, he left to found his own agency, Daisy Consulting Group, a Toronto-based firm that engages in paid political advertising, lobbying and communications crisis management.
Politics
Federal politics
= Liberal Party
=
Kinsella served as a media adviser to opposition leader
Jean Chrétien
Joseph Jacques Jean Chrétien (; born January 11, 1934) is a retired Canadian politician, statesman, and lawyer who served as the 20th prime minister of Canada from 1993 to 2003. He served as Leader of the Liberal Party of Canada, leader of t ...
's office and as a strategist in the
Canadian
Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
federal
Liberal Party
The Liberal Party is any of many political parties around the world.
The meaning of ''liberal'' varies around the world, ranging from liberal conservatism on the right to social liberalism on the left. For example, while the political systems ...
's
1993 election campaign "task force".
[Jeffrey, Brooke ''Divided Loyalties: The Liberal Party of Canada, 1984–2008'', Toronto: University of Toronto Press page 198] After the Liberals won the election, Kinsella became
chief of staff
The title chief of staff (or head of staff) identifies the leader of a complex organization such as the armed forces, institution, or body of persons and it also may identify a principal staff officer (PSO), who is the coordinator of the supportin ...
to federal Public Works minister
David Dingwall.
Lawrence Martin noted in his book ''
Iron Man
Iron Man is a superhero appearing in American comic books published by Marvel Comics. Co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, the character first appearan ...
'' that Kinsella was accused by
Peter Donolo, Chrétien's communications director, of being overtly aggressive and seeing enemies everywhere. In addition, Martin noted that many Liberal MPs expressed concern about Kinsella's behaviour. However, Kinsella was a favourite of
Aline Chrétien, the Prime Minister's wife, which meant that the complaints were ignored.
Kinsella ran as a Liberal candidate in the 1997 federal election in the riding of
North Vancouver but was defeated by Reform incumbent
Ted White.
During his last stint as a national campaign headquarters worker during the
2000 Canadian federal election
The 2000 Canadian federal election was held on November 27, 2000, to elect members to the House of Commons of Canada of the 37th Canadian Parliament, 37th Parliament of Canada. Prime Minister of Canada, Prime Minister Jean Chrétien's Liberal ...
, he appeared on
CTV's
Canada AM brandishing a purple
Barney dinosaur doll to mock what he claimed were Canadian Alliance leader
Stockwell Day's creationist beliefs. Public affairs consultant
Robin Sears in ''Policy Options'' used this incident to compare him to American political consultant
James Carville and argued that "The Carvillites and their young fans were less concerned with the substance of politics or its impact on citizens' building contempt for politics than with their personal scores."
After the 2000 federal election, Kinsella was a vocal supporter of Chrétien during the
intra-party struggle that resulted in Chrétien being replaced by
Paul Martin
Paul Edgar Philippe Martin (born August 28, 1938), also known as Paul Martin Jr., is a Canadian lawyer and retired politician who served as the 21st prime minister of Canada and the leader of the Liberal Party of Canada from 2003 to 2006.
Th ...
. In ''Iron Man'', Lawrence Martin noted that Kinsella saw Paul Martin and his followers "as almost much an enemy" as the opposition parties, and favored working against the
Martin faction.
He would work on Liberal leadership campaigns for
Allan Rock and
Sheila Copps
Sheila Maureen Copps (born November 27, 1952) is a former Canadian politician who also served as the sixth deputy prime minister of Canada from November 4, 1993, to April 30, 1996, and June 19, 1996, to June 11, 1997. Her father, Victor Copps, ...
in opposition to Martin. He later admitted to quitting the Liberal Party when then-cabinet minister Herb Dhaliwal had his Vancouver South-Burnaby riding association taken over by the Martin forces in November 2002.
Starting in November 2008, Kinsella worked briefly for Liberal leadership candidate Michael Ignatieff. One long-time senior Liberal questioned the hiring of Kinsella, calling him a "human shrapnel machine."
Later that month Kinsella apologized for a post in his video blog that jokingly mentioned that his regular Chinese restaurant sold "cat meat." Kinsella resigned from Ignatieff's campaign in May 2009, citing treatment of fired colleagues.
Kinsella publicly considered seeking the Liberal nomination for the
2015 federal election in
Toronto—Danforth, but ultimately demurred in the belief that he would not be approved as a nominee. He argued that
Justin Trudeau
Justin Pierre James Trudeau (born December 25, 1971) is a Canadian politician who served as the 23rd prime minister of Canada from 2015 to 2025. He led the Liberal Party from 2013 until his resignation in 2025 and was the member of Parliament ...
's inner circle had played a role in the ouster of
Jean Chretien as Prime Minister. He has been a critic of Trudeau's leadership. During the
2019 election, Kinsella sent tweets accusing the Prime Minister of buying drinks for
Faith Goldy, making false accusations of a suppressed Globe & Mail story, and linking to a fake website that advocated
Chrystia Freeland
Christina Alexandra Freeland (born August 2, 1968) is a Canadian politician and journalist who has served as the Member of Parliament (Canada), member of Parliament (MP) for University—Rosedale (federal electoral district), University—Rose ...
as leader of the Liberal Party. After the election, Kinsella praised Trudeau by stating that since the election there had been "no stunts, no selfies, no over-saturation".
= Gomery inquiry
=
During the
Gomery Commission
The sponsorship scandal, AdScam or Sponsorgate, was a scandal in Canada that came as a result of a Government of Canada, federal government "Sponsor (commercial), sponsorship program" in the province of Quebec involving the Liberal Party of Can ...
's inquiry into the
Sponsorship scandal
The sponsorship scandal, AdScam or Sponsorgate, was a scandal in Canada that came as a result of a federal government " sponsorship program" in the province of Quebec involving the Liberal Party of Canada, which was in power from 1993 to 2006.
...
, Justice John Gomery was told that Kinsella, while chief of staff to
Minister of Public Works
This list indicates government departments in various countries dedicated to public works or infrastructure.
See also
* Public works
* Ministry or Board of Public Works, the imperial Chinese ministry overseeing public projects from the Tang ...
David Dingwall, wrote a letter to the department's Deputy Minister, Ran Quail in 1994 requesting
Chuck Guité be appointed to review the government's advertising and communications strategy.
Quail said he viewed the letter as political interference into civil service affairs, while Dingwall and Kinsella characterized the letter as a request rather than a directive. No finding of any fault was found in Gomery's report relating to Kinsella's conduct.
= Green Party
=
Kinsella worked for the
Green Party of Canada
The Green Party of Canada () is a federal political party in Canada, founded in 1983 with a focus on green politics.
The Green Party is currently the fifth largest party in the House of Commons by seat count. It elected its first member of ...
during July 2019 in the run-up to the
2019 Canadian federal election
The 2019 Canadian federal election was held on October 21, 2019. Members of the House of Commons were elected to the 43rd Canadian Parliament. In keeping with the maximum four-year term under a 2007 amendment to the ''Canada Elections Act'', ...
. This work was a temporary arrangement and involved "Kinsella setting up a quick-response unit for the Greens."
= Conservative Party of Canada
=
In October 2019, the ''Globe and Mail'' reported that Kinsella's consulting firm, Daisy Group, had, according to an anonymous source, been hired by the
Conservative Party of Canada
The Conservative Party of Canada (CPC; , ), sometimes referred to as the Tories, is a Government of Canada, federal List of political parties in Canada, political party in Canada. It was formed in 2003 by the merger of the two main Right-wing ...
to create a campaign attempting to discredit
Maxime Bernier
Maxime Bernier (; born January 18, 1963) is a Canadian politician who is the founder and leader of the People's Party of Canada (PPC). Formerly a member of the Conservative Party of Canada, Conservative Party, Bernier left the caucus in 2018 t ...
and the
People's Party of Canada
The People's Party of Canada (PPC; ) is a federal political party in Canada. The party was formed by Maxime Bernier in September 2018, shortly after his resignation from the Conservative Party of Canada. It is placed from the right to the far ...
. Neither the Conservative Party nor Kinsella would confirm or deny that they had been working together. Bernier filed a complaint to the Commissioner of Canada Elections. On October 19, 2019, Kinsella deactivated his
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
and
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
accounts and posted a statement on his website that he is "pulling back from (social) media." On October 22, Kinsella called on the Commissioner of Canada Elections to investigate the role that his own firm played.
On 29 October 2019 Kinsella said on his podcast that he would not reveal the who hired his company, maintaining that it was protected by solicitor-client privilege but stated the campaign should have been disclosed earlier. On November 2,
Kory Teneycke cited
Andrew Scheer
Andrew James Scheer (born May 20, 1979) is a Canadian politician who is the Leader of the Official Opposition (Canada), leader of the Opposition since 2025 and previously from 2017 to 2020 as Leader of the Conservative Party (Canada), leader of ...
's handling of the Kinsella story as one reason for questioning Scheer's future as the leader of the Conservative Party. While, CBC revealed, on November 26, 2019, a recording describing Kinsella's contempt of Bernier and identified that Conservative campaign manager Hamish Marshall and co-chair, John Walsh knew about the campaign and were watching. Kinsella is heard telling the staff that they need to "draw blood". After filing a $1 million lawsuit, Kinsella later settled out of court with the source; who was a former Daisy Employee, Aziza Mohammed. On December 8 the Globe and Mail reported that it was a lack of clarity "what other activities were part of the project" and that "The Conservative Party will eventually have to report all of its spending and third-party contracts to Elections Canada". While, Kinsella and his firm did not break the Elections Canada Act (which only governs spending),
CBC News
CBC News is the division of the Canadian Broadcasting Corporation responsible for the news gathering and production of news programs on the corporation's English-language operations, namely CBC Television, CBC Radio, CBC News Network, and CBC ...
suggested that story might not end.
In February 2020, Bernier launched a
lawsuit
A lawsuit is a proceeding by one or more parties (the plaintiff or claimant) against one or more parties (the defendant) in a civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today ...
against Kinsella alleging
defamation
Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making assertions ...
by branding Bernier a racist, in relation to the 2019 election.
The lawsuit sought an admission of defamation and $325,000 in damages.
[ In November 2021, the ]court
A court is an institution, often a government entity, with the authority to adjudicate legal disputes between Party (law), parties and Administration of justice, administer justice in Civil law (common law), civil, Criminal law, criminal, an ...
dismissed the lawsuit, based on Ontario's Anti-SLAPP legislation, determining that it was not proven that the defamation concerns outweighed the importance of protecting free speech. Bernier was ordered in February 2022 to pay $132,000 in legal costs to Kinsella.[
]
= North Vancouver Electoral Result
=
Provincial politics
Ontario Liberals
Kinsella was a long time supporter of Ontario
Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
premier
Premier is a title for the head of government in central governments, state governments and local governments of some countries. A second in command to a premier is designated as a deputy premier.
A premier will normally be a head of govern ...
Dalton McGuinty
Dalton James Patrick McGuinty Jr. (born July 19, 1955) is a Canadian former politician who served as the 24th premier of Ontario from 2003 to 2013. He was the first Liberal leader to win two majority governments since Mitchell Hepburn nea ...
, and was a fixture in Ontario Liberal Party
The Ontario Liberal Party (OLP; , PLO) is a political party in the province of Ontario, Canada. The party has been led by Bonnie Crombie since December 2023.
The party espouses the principles of liberalism, with their rival the Progressive Co ...
election campaigns while McGuinty was leader. The Hill Times stated that Kinsella was the individual that branded Ontario Progressive Conservatives Leader John Tory
John Howard Tory (born May 28, 1954) is a Canadian lawyer, broadcaster, businessman, and former politician who served as the 65th mayor of Toronto from 2014 to 2023. He served as leader of the Official Opposition in Ontario from 2005 to 2007 ...
's promise to publicly fund faith-based schools during the 2007 election "into a Canadian version of Nixon's racist Southern strategy". He would apologize for a blog post during the campaign suggesting that Progressive Conservative MPP Lisa MacLeod would rather bake cookies than be seen with farm activist Randy Hillier; MacLeod would later use the remark as the humorous title for a cookbook.
Kinsella supported Sandra Pupatello in the 2013 Liberal Party of Ontario leadership convention that chose a successor to McGuinty. The leadership was won by Kathleen Wynne
Kathleen O'Day Wynne ( ; born May 21, 1953) is a former Canadian politician who served as the 25th premier of Ontario and leader of the Ontario Liberal Party from 2013 to 2018. She was Member of Provincial Parliament (Ontario), member of provinci ...
. Kinsella was sharply critical of Wynne's campaign during the 2014 Ontario election, and subsequently.
Ontario Progressive Conservatives
On October 31, 2019, ''the Globe and Mail'' reported that a spokesperson for Autistics for Autistics (A4A), an Ontario Autism advocacy group, threatened litigation against Kinsella after warning Kinsella's Daisy firm over a suspected connection between free media training provided by his firm and the Ontario government led by premier Doug Ford
Douglas Robert Ford Jr. (born November 20, 1964) is a Canadian politician and businessman who has served as the 26th and current premier of Ontario and leader of the Progressive Conservative Party since 2018. He represents the Toronto rid ...
. Kinsella stated that his work was unrelated with strategic advice and media training provided to Minister of Children, Community and Social Services Lisa MacLeod and her political staff in March 2018 over the restrictions to the provincial autism program. While House leader Paul Calandra
Paul A. Calandra (born May 13, 1970) is a Canadian politician who has served as the Ontario minister of education since 2025. A member of the Ontario Progressive Conservative (PC) Party, Calandra represents Markham—Stouffville in the Legis ...
, who was asked by reporters if he would release the contract, stated that Daisy' firm services was for social assistance not autism
Municipal politics
Kinsella advised John Tory
John Howard Tory (born May 28, 1954) is a Canadian lawyer, broadcaster, businessman, and former politician who served as the 65th mayor of Toronto from 2014 to 2023. He served as leader of the Official Opposition in Ontario from 2005 to 2007 ...
in the 2003 Toronto mayoral election.
In 2014 mayoral election, Kinsella assisted Olivia Chow's campaign. On August 20, 2014, Kinsella tweeted "Is John Tory's SmartTrack, you know, Segregationist Track?", and posted a photo featuring Tory and an edited speech bubble stating that Jane/Finch and Rexdale
Rexdale is a neighbourhood of Toronto, Ontario, Canada, located north-west of the central core, in the district of Etobicoke. Rexdale defines an area of several official neighbourhoods north of Highway 401 and east of Highway 427. Rexdale was ori ...
were intentionally excluded from the plan. Kinsella apologized for the incident. Daisy Consulting later announced that they had fired Chow as a client due to remarks regarding Kinsella. After a Twitter showdown between Tory's strategist Nick Kouvalis
Nectarios "Nick" Kouvalis (born 1975) is a Canadians, Canadian Political consulting, political consultant and strategist. He is a principal strategist of Campaign Research, a firm which he co-founded in 2008 with Richard Ciano (a former executive ...
; Kinsella sued Kouvalis for $100,000 libel suit over tweets that Kinsella alleges were slanderous. Kouvalis was later reported by the Toronto Star as the person responsible for bring Kinsella as an advisor to John Tory during the 2018 Toronto mayoral election.
On November 16, 2018 the OPP charged Mark Grimes
Mark Grimes is a former Canadian politician who served on Toronto City Council from 2003 to 2022. Grimes represented Etobicoke—Lakeshore when it was Ward 6 until 2018 and Ward 3 onwards.
Background
Grimes was born in Orillia and grew up in N ...
along with outgoing city councillor Justin Di Ciano for allegedly filing false campaign expenses for the 2014 municipal elections, contrary to the Municipal Elections Act. In order to fight the allegations, then-councillor Di Ciano and Grimes hired the firm of strategist Kinsella to compile a "research" dossier on him and political foes such as CBC News
CBC News is the division of the Canadian Broadcasting Corporation responsible for the news gathering and production of news programs on the corporation's English-language operations, namely CBC Television, CBC Radio, CBC News Network, and CBC ...
. A few months later, Grimes faced litigation by Kinsella for allegedly failing to pay invoices for services rendered by Kinsella's Daisy Group.
Writing
In 1997, Kinsella published the novel ''Party Favours'', a thinly veiled ''roman à clef
A ''roman à clef'' ( ; ; ) is a novel about real-life events that is overlaid with a façade of fiction. The fictitious names in the novel represent real people and the "key" is the relationship between the non-fiction and the fiction. This m ...
'' about the Chrétien government similar to the 1996 American novel ''Primary Colors
Primary colors are colorants or colored lights that can be mixed in varying amounts to produce a gamut of colors. This is the essential method used to create the perception of a broad range of colors in, e.g., electronic displays, color printin ...
''. The novel was initially credited to "Jean Doe", with Kinsella only later revealing himself as the real author.
Macleans associated "Prince of Darkness" with dirty politics because "His political books are thick with tales of dirty tricks and nasty business in Ottawa's corridors of power, and he is an admitted and most gleeful practitioner of both."
Kinsella runs a blog that is famous in Canadian political circles for Kinsella's on-and-off feuds with other bloggers, including one with columnist Ezra Levant
Ezra Isaac Levant (born February 20, 1972) is a Canadian media personality, political activist, writer, broadcaster, and former lawyer. Levant is the founder and former publisher of the conservative magazine, the'' Western Standard''. He is als ...
that prompted Kinsella to initiate a defamation
Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making assertions ...
suit claiming $5,000,000 in damages.
In March 2019, Kinsella started as a ''Toronto Sun'' columnist. After, it was revealed Kinsella's consulting firm worked with the Conservative Party. Canadaland
Canadaland is a Canadian podcast and also the name of a company founded by Jesse Brown in 2013. The original podcast covered Canadian media and media criticism. At one time the company produced other weekly or monthly podcasts covering a range ...
reported that ''Sun'' management did not respond to questions about whether they were aware of Kinsella doing paid work on behalf of the Conservatives, but a spokesperson for parent company Postmedia stated in an email that "Postmedia is unaware of any financial arrangement that Warren Kinsella might have had with a political party while writing a column for the Toronto Sun. If we had been aware of such an arrangement, we would have disclosed that relationship, as is our standard practice."
Works
* ''Unholy Alliances'' (Lester, 1992)
* ''Web of Hate: Inside Canada's Far Right Network'' (HarperCollins
HarperCollins Publishers LLC is a British–American publishing company that is considered to be one of the "Big Five (publishers), Big Five" English-language publishers, along with Penguin Random House, Hachette Book Group USA, Hachette, Macmi ...
, 1997)
* ''Party Favours'' (HarperCollins, 1997)
* ''Kicking Ass in Canadian Politics'' (Random House
Random House is an imprint and publishing group of Penguin Random House. Founded in 1927 by businessmen Bennett Cerf and Donald Klopfer as an imprint of Modern Library, it quickly overtook Modern Library as the parent imprint. Over the foll ...
, 2001)
* ''Fury's Hour: A (sort-of) Punk-Rock Manifesto'' (Random House, 2005)
* ''The War Room: Political Strategies for Business, NGOs, and Anyone Who Wants to Win'' (Dundurn Press, 2007)
* ''Fight the Right: A Manual for Surviving the Coming Conservative Apocalypse'' (Random House, Oct 2 2012)
* ''Recipe for Hate'' (Dundurn, 2017) (fiction)
References
External links
Official website
{{DEFAULTSORT:Kinsella, Warren
Living people
Canadian political consultants
Lawyers in Ontario
Candidates in the 1997 Canadian federal election
Canadian male bloggers
1960 births
University of Calgary alumni
University of Calgary Faculty of Law alumni
20th-century Canadian novelists
Canadian male novelists
Liberal Party of Canada candidates for the Canadian House of Commons
20th-century Canadian male writers
Canadian male non-fiction writers
Toronto Sun people
Novelists from Montreal