Warren Edward Avis (August 4, 1915 – April 24, 2007) was an American

entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...

who founded

Avis Car Rental Avis Car Rental, LLC is a Global car rental company headquartered in Parsippany–Troy Hills, New Jersey, Parsippany, New Jersey. Along with Budget Rent a Car, Budget Truck Rental and Zipcar, Avis is a unit of Avis Budget Group. Avis Budget ...

s in 1946.

Biography

Born in

Bay City, Michigan Bay City is a city in Bay County, Michigan, United States, and its county seat. The population was 32,661 at the 2020 United States census, 2020 census. The city is located just upriver from the Saginaw Bay on the Saginaw River. It is the princip ...

, Avis graduated from

Bay City Central High School Bay City Central High School (BCC) is a high school located at 1624 Columbus Avenue, Bay City, Michigan, United States, and a part of Bay City Public Schools. Its mascot is the wolf, and its colors are purple and gold. Building history The buil ...

in 1933. He served in the

United States Army Air Forces The United States Army Air Forces (USAAF or AAF) was the major land-based aerial warfare service component of the United States Army and ''de facto'' aerial warfare service branch of the United States during and immediately after World War II ...

during the

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

as a bombardier and became a captain. When he got out, he bought a stake in a Ford dealership and began his plan to rent cars at airports. He said that he got the idea when as a pilot he could not find ground transport at airports.Warren Avis, car rental pioneer, dies at 92
Although he did not technically invent the rental car business, he ensured its future by deciding to locate his offices at airports instead of the downtown areas or central business districts where others were then located. Avis opened Avis Rent A Car at

Willow Run Airport Willow Run Airport is an airport in Van Buren Township, Michigan, Van Buren Charter Township and Ypsilanti Township, Michigan, Ypsilanti Charter Township, near Ypsilanti, Michigan, Ypsilanti, Michigan, United States, that serves freight, cor ...

Ypsilanti, Michigan Ypsilanti ( ), commonly shortened to Ypsi ( ), is a college town and city located on the Huron River in Washtenaw County, Michigan, Washtenaw County in the U.S. state of Michigan. As of the 2020 United States census, 2020 census, the city's popu ...

and at

Miami International Airport Miami International Airport , also known as MIA and historically as Wilcox Field, is the primary international airport serving Miami and its Miami metropolitan area, surrounding metropolitan area, in the U.S. state of Florida. It hosts over 1, ...

in Florida.Patton, Naomi R. (April 25, 2007). Warren Avis: His idea led to airport rental car firms. ''

Detroit Free Press The ''Detroit Free Press'' (commonly referred to as the ''Freep'') is a major daily newspaper in Detroit, Michigan, United States. It is the largest local newspaper owned by Gannett (the publisher of ''USA Today''), and is operated by the Detro ...

'' He sold the company in 1954 for $8 million. Avis established his business credentials by positioning himself as a capable negotiator between the major automotive companies and their union leaders and rank-and-file members. His unique approach, which became the subject for several of his books, involved soliciting ideas from an assembled group of stakeholders that could range from the C.E.O. to the lowest-level hourly worker, accept their ideas in anonymous fashion, combine them where overlapping and present them to the assembled group for discussion without attribution. Avis felt that ownership of ideas led to unnecessary championing by the idea's owner and that underlings would needlessly defer to upper-tier managers and executives. His process yielded spirited discussion by attendees and inevitable consensus in most instances on those ideas that prevailed. Avis would later head Avis Enterprises which invested in high tech electronic companies.Warren Avis
In addition his real estate holdings at what was known as Avis Farms on the south side of Ann Arbor, Michigan were converted to commercial offices and industrial parks. On his paternal side, Avis is distantly related to the Portuguese royal dynasty

House of Aviz The House of Aviz (Portuguese language, Portuguese: ''Casa de Avis'' ), also known as the Joanine Dynasty (''Dinastia Joanina''), was a dynasty of Portuguese people, Portuguese origin which flourished during the Portuguese Renaissance, Renaissanc ...

, who ruled

Portugal Portugal, officially the Portuguese Republic, is a country on the Iberian Peninsula in Southwestern Europe. Featuring Cabo da Roca, the westernmost point in continental Europe, Portugal borders Spain to its north and east, with which it share ...

in the 14th century. He was inducted into the

Automotive Hall of Fame The Automotive Hall of Fame is a hall of fame and museum honoring influential figures in the history of the automotive industry. Located in Dearborn, Michigan, a suburb of Detroit, US. The Hall of Fame is part of the MotorCities National Herita ...

in 2000. He died at his home in

Ann Arbor, Michigan Ann Arbor is a city in Washtenaw County, Michigan, United States, and its county seat. The 2020 United States census, 2020 census recorded its population to be 123,851, making it the List of municipalities in Michigan, fifth-most populous cit ...

natural causes In many legal jurisdictions, the manner of death is a determination, typically made by the coroner, medical examiner, police, or similar officials, and recorded as a vital statistic. Within the United States and the United Kingdom, a distinc ...

.Barbaro, Michael (April 25, 2007). Warren E. Avis, 92, Founder of Car Rental Company, Dies. ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

References

{{DEFAULTSORT:Avis, Warren 1915 births 2007 deaths 20th-century American businesspeople American automotive pioneers American automotive businesspeople American company founders Businesspeople from Michigan Military personnel from Michigan People from Bay City, Michigan Transport company founders United States Army Air Forces officers United States Army Air Forces personnel of World War II