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Walter Valentine Tracy RDI (14 February 1914 – 28 April 1995) was an English
type designer Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below. A typeface differs from other modes of graphic production su ...
,
typographer Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typogra ...
and writer.


Biography

Walter Tracy was born in
Islington Islington ( ) is an inner-city area of north London, England, within the wider London Borough of Islington. It is a mainly residential district of Inner London, extending from Islington's #Islington High Street, High Street to Highbury Fields ...
, London and attended
Shoreditch Shoreditch is an area in London, England and is located in the London Borough of Hackney alongside neighbouring parts of Tower Hamlets, which are also perceived as part of the area due to historic ecclesiastical links. Shoreditch lies just north ...
Secondary school. At the age of fourteen he was apprenticed to the large
printing Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The ...
firm William Clowes as a compositor. When he had completed his apprenticeship, Tracy went to work in the typographic studio of The Baynard Press, a printing house. From 1938 to 1946, Tracy had been rejected by the army's medical examination, he worked in an advertising agency as a print buyer. From 1947 Tracy began to work part-time for the British Linotype & Machinery Ltd. (L&M) company, a subsidiary of Mergenthaler Linotype. The following year he was hired as a full-time employee by L&M, where he was going to spend the following 30 years. There he became involved with designing typefaces for newspapers, and classified advertising. His typeface Jubilee, designed to be more robust than Stanley Morison's 1931 font
Times New Roman Times New Roman is a serif typeface commissioned for use by the British newspaper ''The Times'' in 1931. It has become one of the most popular typefaces of all time and is installed on most personal computers. The typeface was conceived by Stanl ...
, was adopted by a number of newspapers, and his Telegraph Modern was used by the
Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was foun ...
from 1967. From the mid-1950s Tracy was also responsible for a range of influential Arabic type developments, among them the making of the Mrowa-Linotype Simplified Arabic type in collaboration with Kamel Mrowa and Nabih Jaroudi. In 1967 Tracy supervised a team steered by L&M's representative Hrant Gabeyan that developed the first computer for automated Arabic character selection and justification. The resulting system was developed in collaboration with the Compugraphic Corporation, and was first installed at the Egyptian daily Al-Ahram. It became an influential model for later systems such as the phonetic keyboard for Indian scripts developed by Linotype-Paul Ltd. In 1972 Tracy was asked by
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
to design a replacement for Times New Roman. The resulting type was named Times Europa, and was adopted by The Times in late 1972. In 1973 he was elected a Royal Designer for Industry. Tracy retired in 1977 but remained active, designing a range of Arabic typefaces for Linotype,
Letraset Letraset was a company known mainly for manufacturing sheets of typefaces and other artwork elements using the dry-transfer lettering method. Letraset was acquired by the Colart group and became part of its subsidiary Winsor & Newton. C ...
and
Bitstream A bitstream (or bit stream), also known as binary sequence, is a sequence of bits. A bytestream is a sequence of bytes. Typically, each byte is an 8-bit quantity, and so the term octet stream is sometimes used interchangeably. An octet may ...
. In the same period he also designed a Hebrew font, under a pseudonym. Whilst some of his papers are held at the Type Museum, London, his correspondence files, documenting the development of numerous important typefaces, are held at th
Department of Typography & Graphic Communication
University of Reading The University of Reading is a public research university in Reading, Berkshire, England. It was founded in 1892 as the University Extension College, Reading, an extension college of Christchurch College, Oxford, and became University College, ...
. Walter was married to Frances Tracy for many years. They latterly lived at "Cedar Court" in Finchley, London, a Grade II listed 1920s building. He died on 28 April 1995.


Typefaces

*Jubilee (1953) *Adsans (1959) *Maximus (1967) *Telegraph Modern (1969) *Times Europa (1972) *Telegraph Newface Bold (with Shelley Winter, 1979) *Qadi (Linotype) (1979) *Kufic (Letraset) (1980) *Oasis (1985) *Sharif (Bitstream) (1989) *Malik (Bitstream) (1988) *Medina (Bitstream) (1989)


Bibliography

*Nemeth, Titus ''Arabic Type-Making in the Machine Age. The influence of Technology on the Form of Arabic Type 1908–1993'', Leiden and Boston: Brill, 2017 *Ross, Fiona
Non-Latin Type Design at Linotype
' paper presented at the ''First annual Friends of St Bride conference, 24 & 25 September 2002, St Bride Library, London'' *Tracy, Walter ''Letters of Credit, a View of Type Design'', London 1986 *Tracy, Walter ''The Typographic Scene'' London 1988 *Tracy, Walter on ''Lanston Monotype's Series 54'' in Bulletin 39 of the ''Printing Historical Society'' Summer 1995 *Tracy, Walter ''Composing Room Days (and after)'' in Bulletin 40 of the ''Printing Historical Society'' Winter 1995/96 which includes a memorial Editorial with contributions by two of his colleagues Shelley Winter & Lesley Sewell.


References


External links


Type Museum
{{DEFAULTSORT:Tracy, Walter 1914 births 1995 deaths English typographers and type designers English designers