Walkit.com was an urban walking
route planner
A journey planner, trip planner, or route planner is a specialized search engine used to find an optimal means of travelling between two or more given locations, sometimes using more than one transport mode. Searches may be optimized on differe ...
which operated as a website and a mobile app.
History
The site launched with coverage of
central London
Central London is the innermost part of London, in England, spanning the City of London and several boroughs. Over time, a number of definitions have been used to define the scope of Central London for statistics, urban planning and local gove ...
in 2006. The cities of
Edinburgh
Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...
and
Birmingham
Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
were added within the first year. The service expanded to cover
Aberdeen
Aberdeen ( ; ; ) is a port city in North East Scotland, and is the List of towns and cities in Scotland by population, third most populous Cities of Scotland, Scottish city. Historically, Aberdeen was within the historic county of Aberdeensh ...
,
Aylesbury
Aylesbury ( ) is the county town of Buckinghamshire, England. It is home to the Roald Dahl Children's Gallery and the Aylesbury Waterside Theatre, Waterside Theatre. It is located in central Buckinghamshire, midway between High Wycombe and Milt ...
,
Bolton
Bolton ( , locally ) is a town in Greater Manchester in England. In the foothills of the West Pennine Moors, Bolton is between Manchester, Blackburn, Wigan, Bury, Greater Manchester, Bury and Salford. It is surrounded by several towns and vill ...
,
Bristol
Bristol () is a City status in the United Kingdom, cathedral city, unitary authority area and ceremonial county in South West England, the most populous city in the region. Built around the River Avon, Bristol, River Avon, it is bordered by t ...
,
Bury St Edmunds
Bury St Edmunds (), commonly referred to locally as ''Bury,'' is a cathedral as well as market town and civil parish in the West Suffolk District, West Suffolk district, in the county of Suffolk, England.OS Explorer map 211: Bury St. Edmunds an ...
,
Cambridge
Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...
,
Coventry
Coventry ( or rarely ) is a City status in the United Kingdom, cathedral city and metropolitan borough in the West Midlands (county), West Midlands county, in England, on the River Sherbourne. Coventry had been a large settlement for centurie ...
,
Derby
Derby ( ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area on the River Derwent, Derbyshire, River Derwent in Derbyshire, England. Derbyshire is named after Derby, which was its original co ...
,
Glasgow
Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...
,
High Wycombe
High Wycombe, often referred to as Wycombe ( ), is a market town in Buckinghamshire, England. Lying in the valley of the River Wye, Buckinghamshire, River Wye surrounded by the Chiltern Hills, it is west-northwest of Charing Cross in London, ...
,
Ipswich
Ipswich () is a port town and Borough status in the United Kingdom, borough in Suffolk, England. It is the county town, and largest in Suffolk, followed by Lowestoft and Bury St Edmunds, and the third-largest population centre in East Anglia, ...
,
Leeds
Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...
,
Lowestoft
Lowestoft ( ) is a coastal town and civil parish in the East Suffolk (district), East Suffolk district of Suffolk, England.OS Explorer Map OL40: The Broads: (1:25 000) : . As the List of extreme points of the United Kingdom, most easterly UK se ...
,
Manchester
Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
,
Middlesbrough
Middlesbrough ( ), colloquially known as Boro, is a port town in the Borough of Middlesbrough, North Yorkshire, England. Lying to the south of the River Tees, Middlesbrough forms part of the Teesside Built up area, built-up area and the Tees Va ...
, Newcastle and Gateshead,
Norwich
Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
,
Nottingham
Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...
,
Oldham
Oldham is a town in Greater Manchester, England. It lies amongst the Pennines on elevated ground between the rivers River Irk, Irk and River Medlock, Medlock, southeast of Rochdale, and northeast of Manchester. It is the administrative cent ...
,
Portsmouth
Portsmouth ( ) is a port city status in the United Kingdom, city and unitary authority in Hampshire, England. Most of Portsmouth is located on Portsea Island, off the south coast of England in the Solent, making Portsmouth the only city in En ...
,
Salford
Salford ( ) is a City status in the United Kingdom, city in Greater Manchester, England, on the western bank of the River Irwell which forms its boundary with Manchester city centre. Landmarks include the former Salford Town Hall, town hall, ...
,
Sheffield
Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...
,
Stockport
Stockport is a town in Greater Manchester, England, south-east of Manchester, south-west of Ashton-under-Lyne and north of Macclesfield. The River Goyt, Rivers Goyt and River Tame, Greater Manchester, Tame merge to create the River Mersey he ...
,
Sunderland
Sunderland () is a port City status in the United Kingdom, city and metropolitan borough in Tyne and Wear, England. It is a port at the mouth of the River Wear on the North Sea, approximately south-east of Newcastle upon Tyne. It is the most p ...
, Trafford and Wigan, with an intended programme of launches in new cities and towns.
Walkit.com was independently owned and managed by a team of staff based in Birmingham, London and Norfolk.
the website planning content was offline and the site in a parked state with advertising content only.
A corporate database site lists the company as having dissolved in March 2014.
Services
Walkit.com generated both A to B and circular routes, providing printable written directions and maps. As walkit.com was tailored to
pedestrians
A pedestrian is a person traveling on foot, by wheelchair or with other mobility aids. Streets and roads often have a designated footpath for pedestrian traffic, called the ''sidewalk'' in North American English, the ''pavement'' in British Eng ...
, it included data that was omitted from many traditional vehicle-based journey planners, such as routes across parks, beside rivers and canals and along footpaths and alleyways. There was the option to select a 'less busy' route, which avoided main roads where possible. Some cities had additional features, such as step-free routes, hill profiles, and
air-pollution
Air pollution is the presence of substances in the air that are harmful to humans, other living beings or the environment. Pollutants can be gases like ozone or nitrogen oxides or small particles like soot and dust. It affects both outdoor air ...
-aware routes.
The site hosted a blog, an events page highlighting walking-related events in its featured cities, and information pages on walking for health, walking to work, walking to school and going green.
In 2010, personalised walkit accounts were launched in the form of mywalkit (free) and mywalkit+ (£1.50 per month/£15.00 annually). Subscribers to the mywalkit account were able to personalise their walking speed in order to provide more accurate walking statistics. The mywalkit+ account allowed subscribers to keep a log of their previous walks, as well as setting three different personalised speeds, and keep a record of their carbon savings.
Walkit allowed users to create 'link to us' widgets for their own sites, in order to promote walking. Widgets could be created for directions to or from particular destinations, between two locations, or for circular walks.
The company had a Facebook fan page (inactive since 2015)
and group and a Twitter account (inactive since 2019).
Awards
Walkit.com was both shortlisted for and received a number of awards.
These included one of "The Guardian's 100 top sites for 2009", one of "The Telegraph's 101 most useful websites of 2008"
and one of "Time Out's 50 Best London Websites" in 200
.
Walkit was named the winner of the "Most Innovative Transport Project" at the National Transport Awards in 200
and shortlisted for both the "Ethical Business of the Year" by the Observer Ethical awards 200
and the "Media Guardian Innovation Awards" in 200
References
{{Reflist
Route planning websites
Walking in the United Kingdom
Internet properties established in 2006
British travel websites
Pedestrian infrastructure in the United Kingdom