Waldi () was the first official

Olympic mascot The Olympic mascots are fictional characters who represent the cultural heritage of the location where the Olympic Games are taking place. They are often an animal native to the area or human figures. One of the first Olympic mascots was create ...

, created for the

1972 Summer Olympics The 1972 Summer Olympics (), officially known as the Games of the XX Olympiad () and officially branded as Munich 1972 (; ), were an international multi-sport event held in Munich, West Germany, from 26 August to 11 September 1972. It was the ...

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

. He was a

dachshund The dachshund ( or ; German: 'badger dog'), also known as the wiener dog or sausage dog, badger dog, doxen and doxie, is a short-legged, long-bodied, hound-type dog breed. The dog may be smooth-haired, wire-haired, or long-haired, with varie ...

, a popular breed of dog from

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. The course of the

marathon The marathon is a long-distance foot race with a distance of kilometres ( 26 mi 385 yd), usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. There ...

was designed to incorporate the Waldi design, and during the construction phase of the 1972 Olympic stadium and village, Waldi was used in unofficial satirical posters.

Origin

Waldi was created by

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

designer

Otl Aicher Otto "Otl" Aicher (; 13 May 1922 – 1 September 1991) was a German graphic designer and typographer. Aicher co-founded and taught at the influential Ulm School of Design. He is known for having led the design team of the 1972 Summer Olympics ...

, who amongst others was also responsible for designing the logo for German airline

Lufthansa Deutsche Lufthansa AG (), trading as the Lufthansa Group, is a German aviation group. Its major and founding subsidiary airline Lufthansa German Airlines, branded as Lufthansa, is the flag carrier of Germany. It ranks List of largest airlin ...

. The Dachshund was the first official Olympic mascot, as the

1968 Winter Olympics The 1968 Winter Olympics, officially known as the X Olympic Winter Games (), were a winter multi-sport event held from 6 to 18 February 1968 in Grenoble, France. Thirty-seven countries participated. The 1968 Winter Games marked the first time ...

was the first to use an unofficial mascot, which was a red ball on skis named "Schuss". Waldi was designed to represent the attributes described as required for athletes — resistance, tenacity and

agility Agility or nimbleness is an ability to change the body's position quickly and requires the integration of isolated movement skills using a combination of balance, coordination, speed, reflexes, strength, and endurance. More specifically, it ...

. Prior to Waldi, an earlier potential mascot named Lumpi was created. Lumpi was also a dachshund. Waldi was based on a real long-haired Dachshund named Cherie von Birkenhof, which Aicher used as a model. Although Waldi appeared in a variety of different color schemes, it is occasionally reported that the main scheme was designed to match the colors of the

Olympic rings The International Olympic Committee (IOC) uses icons, flags, and symbols to represent and enhance the Olympic Games. These symbols include those commonly used during Olympic competitions such as the flame, fanfare, and theme as well as those u ...

, ergo,

blue Blue is one of the three primary colours in the RYB color model, RYB colour model (traditional colour theory), as well as in the RGB color model, RGB (additive) colour model. It lies between Violet (color), violet and cyan on the optical spe ...

yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In t ...

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower ** Orange juice *Orange (colour), the color of an orange fruit, occurs between red and yellow in the vi ...

and

green Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a com ...

. However, there was no

black Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...

red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–750 nanometres. It is a primary color in the RGB color model and a seconda ...

in the main scheme, which was a conscious decision on the part of Aicher to exclude those colors related to the National Socialist Party. The 1972 games were designed to be an optimistic "Rainbow Games".

Merchandise

Fifty licences were granted to manufacturers, at a minimum licensing fee of 245,000

Deutschmarks The Deutsche Mark (; "German mark"), abbreviated "DM" or "D-Mark" (), was the official currency of West Germany from 1948 until 1990 and later of unified Germany from 1990 until the adoption of the euro in 2002. In English, it was typically ca ...

, and over two million Waldi related items were sold around the world. Waldi was available as a

plush toy A stuffed toy is a toy with an outer fabric sewn from a textile and stuffed with flexible material. They are known by many names, such as plush toys, plushies, lovies and stuffies; in Britain and Australia, they may also be called soft toys ...

, a plastic toy, and appeared on

buttons A button is a fastener that joins two pieces of fabric together by slipping through a loop or by sliding through a buttonhole. In modern clothing and fashion design, buttons are commonly made of plastic but also may be made of metal, wood, o ...

posters A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. ...

and

stickers A sticker is a type of label: a piece of printed paper, Polyvinyl chloride, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side. It can be used for decoration or for functional purposes, dependi ...

, and as a

pin A pin is a device, typically pointed, used for fastening objects or fabrics together. Pins can have the following sorts of body: *a shaft of a rigid inflexible material meant to be inserted in a slot, groove, or hole (as with pivots, hinges, an ...

. However, the pin bearing Waldi didn't come out until several years after the Olympics.

1972 Olympic Marathon

The marathon route in the 1972 Olympics was created to resemble Waldi. The course was arranged so that the head of the dog faced west, with athletes running counter-clockwise, starting at the back of the dog's neck and continuing around the ears. The mouth of the dog was represented by the path through the Nymphenburg Park, and its front feet were represented by the run through the

Hirschgarten The Hirschgarten, formally the Königlicher Hirschgarten, is a restaurant in Munich. The restaurant is noted for its beer garden A beer garden (German: ''Biergarten'') is an outdoor area in which beer and food are served, typically at shared ...

. The belly was the main downtown street in Munich, and its rear feet, rear end and tail were all in the

English Garden The English landscape garden, also called English landscape park or simply the English garden (, , , , ), is a style of "landscape" garden which emerged in England in the early 18th century, and spread across Europe, replacing the more formal ...

, a parkland extending along the

Isar River The Isar () is a river in Austria and in Bavaria, Germany. Its source is in the Karwendel mountain range of the Alps. The Isar river enters Germany near Mittenwald and flows through Krün, Wallgau, Bad Tölz, Munich, and Landshut before reachi ...

. The athletes continued along the back of the dog and entered the Olympic Stadium.

Legacy

During construction, the bill for the 1972 Olympics increased from the original estimate of $3.5 million to $63 million on the roof of the

Olympic Stadium ''Olympic Stadium'' is the name usually given to the main stadium of an Olympic Games The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports ...

alone. The overall bill of $750 million, which was more than three times the amount Mexico spent on the 1968 games, resulted in unofficial posters of Waldi using the

Olympic Tower Olympic Tower is a 51-story, building at 641 and 645 Fifth Avenue, between 51st and 52nd Streets, in the Midtown Manhattan neighborhood of New York City. Designed by Skidmore, Owings & Merrill (SOM), the mixed-use development contains cond ...

as a Fire Hydrant. To coincide with the

Phaidon Press Phaidon Press is a global publisher of books on art, architecture, design, fashion, photography, and popular culture, as well as cookbooks, children's books, and travel books. The company is based in London and New York City, with additional of ...

publication of the first monograph of Otl Aicher's work, an exhibition of his work on the 1972 Olympics was shown in London in 2007, including his work involving Waldi.

References

External links

Amateur athletic foundation
{{Olympic mascots 1972 Summer Olympics German mascots Olympic mascots Dog mascots Anthropomorphic dogs Fictional dogs Fictional characters from Altbayern