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Waffle House, Inc. is an American
restaurant chain A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many pa ...
with over 2,000 locations in 25 states in the United States. The bulk of the locations are in the
Midwest The Midwestern United States (also referred to as the Midwest, the Heartland or the American Midwest) is one of the four census regions defined by the United States Census Bureau. It occupies the northern central part of the United States. It ...
and the
South South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both west and east. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþa ...
, where the chain is a regional cultural icon. The menu consists mainly of Southern
breakfast food Breakfast is the first meal of the day usually eaten in the morning. The word in English refers to breaking the fasting period of the previous night. Various "typical" or "traditional" breakfast menus exist, with food choices varying by region ...
. Waffle House is headquartered in
Norcross, Georgia Norcross is a city in Gwinnett County, Georgia, about 15 miles northeast of Atlanta city limits. According to the 2010 census, the population was 9,116, while in 2020, the population increased to 17,209. Norcross is part of the Atlanta metropol ...
, in the
Atlanta metropolitan area Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...
.


History


Founding

The first Waffle House opened on
Labor Day Labor Day is a Federal holidays in the United States, federal holiday in the United States celebrated on the first Monday of September to honor and recognize the Labor history of the United States, American labor movement and the works and con ...
weekend in 1955 at 2719 East College Avenue in
Avondale Estates, Georgia Avondale Estates is a city in DeKalb County, Georgia, United States. The population was 3,567 in 2020. It is part of the Atlanta metropolitan area and is near Decatur. History In the 1890s, lots were sold in the area, which was known as Ing ...
. That restaurant was conceived and founded by
Joe Rogers Sr. Joseph Wilson Rogers (November 30, 1919 – March 3, 2017) was an American businessman. He was co-founder and former CEO of the Waffle House franchise restaurant chain, which began business in 1955 in Georgia (U.S. state), Georgia, and has grown t ...
and Tom Forkner. Rogers started in the restaurant business as a short-order cook in 1947 at the
Toddle House Toddle House was a national quick service restaurant chain in the United States, which specialized in breakfast but was open 24/7. Lunch and dinner entrées included soups and salads and various sandwiches. Much of their business was takeout. His ...
in
New Haven, Connecticut New Haven is a city of the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound. With a population of 135,081 as determined by the 2020 United States census, 2020 U.S. census, New Haven is List ...
. By 1949, he had become a regional manager with the now-defunct
Memphis Memphis most commonly refers to: * Memphis, Egypt, a former capital of ancient Egypt * Memphis, Tennessee, a major American city Memphis may also refer to: Places United States * Memphis, Alabama * Memphis, Florida * Memphis, Indiana * Mem ...
-based Toddle House chain. He then moved to
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, where he met Tom Forkner while buying a house from him in Avondale Estates. Rogers's concept was to combine the speed of fast food with table service with around-the-clock availability. Forkner suggested naming the restaurant "Waffle House", as
waffle A waffle is a dish made from leavened Batter (cooking), batter or dough that is cooked between two plates that are patterned to give a characteristic size, shape, and surface impression. There are many variations based on the type of waffle iron ...
s were the most profitable item on the 16-item menu. Rogers continued to work with Toddle House, and, to avoid conflict of interest, sold his interest to Forkner in 1956.


1960s-1990s

In 1960, Rogers asked to buy into Toddle House, and was subsequently refused. Afterwards, he moved back to Atlanta and rejoined Waffle House, now a chain of three restaurants, to run restaurant operations. Shortly after Rogers returned full-time, Forkner followed suit and left Ben S. Forkner Realty. After opening a fourth restaurant in 1960, the company began
franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...
its restaurants and slowly grew to 27 stores by the late 1960s, before growth accelerated.


Since 2000

In 2007, Waffle House repurchased the original restaurant, which had been sold by the chain in the early 1970s. The company restored it using original blueprints for use as a private company museum. The museum is used primarily for internal corporate events and tours. In 2008, one of the biggest Waffle House franchises in the southeast, North Lake Foods, was bought out by Waffle House, Inc. North Lake Foods filed for
Chapter 11 bankruptcy protection Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wh ...
and closed some stores. Waffle House, Inc. plans to rehabilitate the franchise. In early 2009, East Coast Waffles bought North Lake Foods to become a new franchise. The founders of the Waffle House brand died in 2017 within two months of each other: Joe Rogers Sr. died on March3 and Tom Forkner on April 26. On September 8, 2024, it was reported that
Walter G. Ehmer Walter George Ehmer (May 26, 1966 – September 6, 2024) was an American businessman. He was the president, chief executive officer and chairman of Waffle House from 2012 until his death in 2024. Life and career Ehmer was born on May 26, 1966, ...
, who oversaw Waffle House since 2012, had died.


Operations

Each Waffle House location is open 24 hours daily. This schedule has inspired the urban myth that "Waffle House doors have no locks". The chain's restaurants almost always have
jukebox A jukebox is a partially automated music-playing device, usually a coin-operated machine, that plays a user-selected song from a self-contained media library. Traditional jukeboxes contain records, compact discs, or digital files, and allow user ...
es, which have traditionally played 45-rpm singles and, in some cases, CDs. Waffle House has released music through its own record label, Waffle Records. It has released songs from "Saturday Night At My Place" by Gary Garcia released in 1995 to "They're Cooking Up My Order" by
Alfreda Gerald Alfreda Gerald is an American vocalist born in Morganton, North Carolina. Upon graduating from college, Gerald sang professional opera with the London Philharmonic Orchestra, the New York Philharmonic Orchestra, and the North Carolina Symphony ...
released in 2006. The co-founder Joe Rogers had high standards and said, "If it sounded like a commercial, it got the ax." If the song makes the cut, it will be recorded and make its way to Waffle House jukeboxes. The songs are on ordinary discs, which are produced for Waffle House and are not commercially sold, but the chain has made a CD of some of the songs available for sale. Other artists that recorded for Waffle Records include
Eddie Middleton Eddie Middleton (April 15, 1947 – August 21, 2021) was an American singer who had a few hits on the US country charts in the 1970s. He also leant towards the soul genre and sang gospel. His biggest success was his version of the song " Endlessly ...
who recorded "Good Food Fast" and "Waffle Doo-Wop," which was composed and produced by
Jerry Buckner Buckner & Garcia was an American musical duo consisting of Jerry Buckner and Gary Garcia from Akron, Ohio. Their first recording was made in 1972, when they performed a novelty song called "Gotta Hear the Beat", which they recorded as Animal Ja ...
. The company claims to be the world's leading seller of several of its menu items—the namesake waffles, ham, pork chops, grits, and T-bone steaks. It also claims that it serves 2% of all eggs in the U.S. In the 1960s,
S. Truett Cathy Samuel Truett Cathy (March 14, 1921 September 8, 2014) was an American businessman, investor, author, and philanthropist who founded the fast food restaurant chain Chick-fil-A in 1946. Early life Cathy was born on March 14, 1921, in Eatonton, ...
, the owner of a local diner called the Dwarf House, contracted with Waffle House to sell his proprietary
chicken sandwich A chicken sandwich is a sandwich that typically consists of boneless, skinless chicken breast or thigh, served between slices of bread. Variations on the "chicken sandwich" include chicken on a bun, chicken on a Kaiser, hot chicken, or chicken sa ...
, the Chick-fil-A chicken sandwich. However, the Chick-fil-A sandwich quickly overtook Waffle House's own items in sales and Waffle House ended the deal, prompting Cathy to spin off
Chick-fil-A Chick-fil-A, Inc. ( , a Word play, play on the American English pronunciation of "wikt:filet#Pronunciation, filet") is an American fast food restaurant chain and the largest chain specializing in Chicken burger, chicken sandwiches. Headquarter ...
into its own chain.


Waffle and Steak

For years, Waffle House was known as "Waffle and Steak" in Indiana due to another chain of restaurants owning the rights to the Waffle House name in the state. The original Indiana Waffle House chain has started using the name "Sunshine Cafe". However, the
d/b/a A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
for "Sunshine Cafe" belongs to "Waffle House Greenwood Inc.", established in 1981. The oldest "Waffle House" entity listed with the Corporations office of the Indiana Secretary of State is "Waffle House of
Bloomington, Indiana Bloomington is a city in Monroe County, Indiana, United States, and its county seat. The population was 79,168 at the 2020 United States census, 2020 census. It is the List of municipalities in Indiana, seventh-most populous city in Indiana and ...
, Inc." established in 1967, and, like Waffle House Greenwood, it is still an active corporation. The Bloomington operation, the city's second oldest restaurant, closed in 2013, and was demolished to make way for an apartment complex. (Many of the Waffle House corporations in Indiana have been dissolved.) "Waffle House Inc." of Norcross, Georgia, registered with Indiana in 1974. In 2005, the Waffle and Steak restaurants all adopted the "Waffle House" moniker, bringing the entire chain under the name.


Food safety

In 2004, in response to a serious ''
Salmonella ''Salmonella'' is a genus of bacillus (shape), rod-shaped, (bacillus) Gram-negative bacteria of the family Enterobacteriaceae. The two known species of ''Salmonella'' are ''Salmonella enterica'' and ''Salmonella bongori''. ''S. enterica'' ...
'' problem in 2003 at a
Chili's Chili's Grill & Bar (stylized as chili's) is an American casual dining restaurant chain founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International. History Chili's first location, a converted postal ...
location in
Vernon Hills, Illinois Vernon Hills is a suburb north of Chicago, Illinois in Lake County, Illinois, Lake County, Illinois, United States. The population was 26,850 at the 2020 census. Vernon Hills serves as a retail hub for its surrounding area (Libertyville, Illinois ...
, and by four deaths in 1993 from ''
E. coli ''Escherichia coli'' ( )Wells, J. C. (2000) Longman Pronunciation Dictionary. Harlow ngland Pearson Education Ltd. is a gram-negative, facultative anaerobic, rod-shaped, coliform bacterium of the genus ''Escherichia'' that is commonly foun ...
'' in undercooked
hamburger A hamburger (or simply a burger) consists of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis ...
at a
Jack in the Box Jack in the Box, Inc. is an American fast food restaurant chain founded on February 21, 1951, by Robert O. Peterson in San Diego, California, where it is headquartered. The chain has over 2,200 locations, primarily serving the West Coast of t ...
, the television news magazine ''
Dateline NBC ''Dateline NBC'' (also known simply as ''Dateline'') is a weekly American television news magazine reality legal show that is broadcast on NBC. It was previously the network's flagship general interest news magazine, but now focuses mainly on ...
'' investigated sanitation practices of popular American family restaurant chains, measuring the number of critical violations per inspection. The Waffle House averaged 1.6 critical violations per inspection. Waffle House's response to the study pointed out that they prepare all meals in an open kitchen, and consumers can readily observe their sanitation practices themselves. On September 17, 2019, customers who ate at a Waffle House in Goose Creek, South Carolina, were exposed to
Hepatitis A Hepatitis A is an infectious liver disease caused by Hepatitis A virus (HAV); it is a type of viral hepatitis. Many cases have few or no symptoms, especially in the young. The time between infection and symptoms, in those who develop them, is ...
. One of the employees who had worked there tested positive for Hepatitis A. After upper management found out, they immediately shut down the Goose Creek Waffle House location to sanitize the facility. DHEC officials said they would be working with Waffle House to investigate possible exposures and provide guidance for preventive treatment for anyone who may be affected.


In popular culture

Waffle House has developed into a cultural icon. Part of Waffle House's fame is that they are prominent along
Interstate highways The Dwight D. Eisenhower National System of Interstate and Defense Highways, commonly known as the Interstate Highway System, or the Eisenhower Interstate System, is a network of controlled-access highways that forms part of the National H ...
in the South. A now defunct
Geocities GeoCities, later Yahoo! GeoCities, was a web hosting service that allowed users to create and publish websites for free and to browse user-created websites by their theme or interest, active from 1994 to 2009. GeoCities was started in November 1 ...
website, The Waffle House Shrine, hosted employee and customer comments about their experiences with Waffle House. Waffle House has become known as an
internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...
for
viral video Viral videos are video, videos that become popular through viral phenomenon, a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhon ...
s of fights on its premises, which have been attributed to the combination of being open 24/7 and its customers often being under the influence of alcohol, though this reputation has been described as a
self-fulfilling prophecy A self-fulfilling prophecy is a prediction that comes true at least in part as a result of a person's belief or expectation that the prediction would come true. In the phenomena, people tend to act the way they have been expected to in order to mak ...
with similar violence regularly taking place in other retail outlets.


Disaster recovery

According to the
Federal Emergency Management Agency The Federal Emergency Management Agency (FEMA) is an agency of the United States Department of Homeland Security (DHS), initially created under President Jimmy Carter by Presidential Reorganization Plan No. 3 of 1978 and implemented by two Exec ...
(FEMA), Waffle House is one of the top four corporations, along with
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
,
The Home Depot The Home Depot, Inc., often referred to as Home Depot, is an American multinational corporation, multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportat ...
, and
Lowe's Lowe's Companies, Inc. ( ) is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States. As of October 28, 2022, Lowe's and i ...
, for disaster response. Waffle House has an extensive disaster management plan with on-site and portable generators, and positions food and ice ahead of severe weather events such as a
hurricane A tropical cyclone is a rapidly rotating storm system with a low-pressure area, a closed low-level atmospheric circulation, strong winds, and a spiral arrangement of thunderstorms that produce heavy rain and squalls. Depending on its ...
. This helps mitigate the effects of a storm on the power grid and the supply chains. The company prepares "jump teams" of recovery staff and supplies, brought in from outside disaster-affected areas, so that local staff can focus on helping their own homes and families. The ability of a Waffle House to remain open after a severe storm, possibly with a limited menu, is used by FEMA as a measure of disaster recovery known as the
Waffle House Index The Waffle House Index is a Performance indicator, metric named after the ubiquitous Southern US restaurant chain Waffle House known for its 24-hour, 365-day service. Since this restaurant always remains open (except in extreme circumstances), i ...
.


See also

*
Denny's Denny's (also known as Denny's Diner on some locations' signage) is an American table service diner-style restaurant chain. It operates over 1,400 Restaurant, restaurants in the United States, Canada, Puerto Rico, and several other internationa ...
*
Golden Nugget Pancake House The Golden Nugget Pancake House is a chain of family restaurants originally launched in Florida but now operating exclusively in Chicago, Illinois. Some of the restaurants serve breakfast 24 hours a day, and their decor generally has a Western m ...
*
Huddle House Huddle House, Inc. is an American casual dining restaurant chain. As of April 2024, the company operates 272 locations in 21 states. History The chain was started in April 1964 in Decatur, Georgia, by John Sparks, with the goal of providing a 24 ...
*
IHOP IHOP Restaurants LLC ( ; acronym for International House of Pancakes) is an American multinational pancake house restaurant chain that specializes in American breakfast foods. It is owned by Dine Brands—a company formed after IHOP's purchase ...
*
The Original Pancake House The Original Pancake House (TOPH) is a chain of pancake houses across the United States. They also have franchises in Canada that started in 1958 and are still operating. They have recently expanded into both Japan and South Korea. They follow ...
* Walker Brothers


References


External links


The first Waffle House restaurant
as seen in a then/now photo
''EEOC vs. Waffle House, Inc.''Waffle House
historical marker {{Waffles Fast-food chains of the United States Fast-food franchises Pancake houses Waffles Cuisine of the Southern United States Economy of the Southeastern United States Companies based in Gwinnett County, Georgia Restaurants established in 1955 Georgia (U.S. state) culture 1955 establishments in Georgia (U.S. state)