WRTH-LP is an
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as wel ...
/
beach music
Beach music, also known as Carolina beach music, and to a lesser extent, Beach pop, is a regional genre of music in the United States which developed from rock/ R&B and pop music of the 1950s and 1960s. Beach music is most closely associate ...
radio station licensed to
Greenville, South Carolina, and serving the entire
Greenville County
Greenville County is located in the state of South Carolina, in the United States. As of the 2020 census, the population was 525,534, making it the most populous county in the state. Its county seat is Greenville. The county is also home to ...
region. It is licensed by the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisd ...
(FCC) to broadcast on 101.5 MHz with an FCC authorized ERP (effective radiated power) of 100 watts. The station goes by the name "Oldies Radio Kool-FM"
WRTH-LP started broadcast as a Gold Based
adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
station on July 2, 2014, and still provides a locally owned-and-operated full-service music-based station. WRTH-LP is locally owned and operated by Greenville-based Quality Radio Partners. The transmitter is tower located near the geographic center of the local Greenville population.
WRTH-LP switched to its current oldies format on November 19, 2018, and, after adding the 107.7 frequency, changed its branding to Oldies Radio Kool-FM on October 7, 2019, playing a Carolina-based blend of oldies and classic hits from the 1960s, 1970s, 1980s and 1990s.
History
WRTH-LP first went on the air as WEZG-LP on July 2, 2014, with a 24-hour mix of songs with "Abigail" as the subject matter. The station frequency, studios and operation were developed by Dave Solomon, a veteran of the radio business since 1979; having owned other radio stations and achieved ratings success as a program director & operations manager throughout the Carolinas (Greensboro, Raleigh, Myrtle Beach & others) for large radio groups like Clear Channel, Entercom, Cumulus and more. Solomon also was one of the creators and sole voice over talent for the SaveNetRadio Music Licensing Campaign, regarding licensing fees paid to SoundExchange, a performance rights organization. His political ads were broadcast on thousands of radio stations coast to coast and quoted in numerous national media. The Copyright Review Board proposed a huge rate increase, SaveNetRadio was victorious via Congress, in the passage of the Internet Radio Equality Act in July 2007. He also serves as the executive director for the Washington, DC advocacy group Low Power FM Advocacy Group (LPFM-FM), who files to protect the licensees of LPFM stations through multiple protective filing at the FCC.
On January 8, 2016, WEZG-LP changed its call sign to WBWT-LP and adopted the moniker "101-5 The Beat".
On November 19, 2018, the station changed its call sign to WZWK-LP.
On November 22, 2023, the station filed to adopt the call sign WRTH-LP.
[FCC Call Letter Change Application - https://enterpriseefiling.fcc.gov/dataentry/views/public/fmDraftCopy?displayType=html&appKey=25076ff38bd02040018bf96eb94f1955&id=25076ff38bd02040018bf96eb94f1955&goBack=N] The change took place on November 28.
References
External links
KoolFM.net*
{{Greenville, South Carolina
RTH-LP
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Oldies radio stations in the United States
Radio stations established in 2014
RTH-LP
2014 establishments in South Carolina