WZUP (104.7 FM) is a
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting a
Regional Mexican
Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format. Licensed to
La Grange, North Carolina
La Grange is a town in Lenoir County, North Carolina, United States. The population was 2,595 based on the 2020 census. La Grange is located in North Carolina's Inner Banks region.
Geography
According to the United States Census Bureau, the to ...
, United States, it serves the Greenville-New Bern-Morehead City area. The station is currently owned by
Conner Media.
History
WZUP went on the air in 1993 as WBSY 104.7 FM, licensed to
Rose Hill, North Carolina. WBSY was a simulcast of
WEGG, and branded as The Wonderful Egg with a format consisting of
Country music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
and
Southern Gospel music. ''Thru The Bible Radio'' with Dr. J. Vernon McGee was part of the programming. Many local churches aired their ministries on the station as well. The station carried programming from ABC News, The North Carolina News Network, and Southern Farm Network. James Kenan High School football and Wake Forest sports were part of the programming as well.
In 1995, Jeff Barnes Wilson died, and Duplin County Broadcasters sold WBSY and sister station WEGG to Conner Media Corporation on June 7, 1996. The station, shortly afterward, became Country Bear 104.7 & 710. The full-time country format proved to be unsuccessful, and the format was changed to full-time
traditional black gospel
Traditional black gospel is music that is written to express either personal or a communal belief regarding African American Christian life, as well as (in terms of the varying music styles) to give a Christian alternative to mainstream secular ...
.
In 1999, WBSY broke away from the simulcast, and became a part of the
Go Mix! Network.
In 2003, the call letters were changed to WZUP, the station was relocated to a tower in
Kinston, North Carolina
Kinston is a city in Lenoir County, North Carolina, United States, with a population of 19,900 as of the 2020 United States census, 2020 census. It has been the county seat of Lenoir County since its formation in 1791. Kinston is located in the ...
, and a new
Regional Mexican
Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format was launched.
External links
*
ZUP
{{NorthCarolina-radio-station-stub