WZST (100.9 FM, "The Torch") is a

conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...

formatted broadcast radio station licensed to

Westover, West Virginia Westover is a city in Monongalia County, West Virginia, United States, along the Monongahela River. The population was 3,995 at the 2020 census. It is part of the Morgantown metropolitan area. History Westover was named from its location over t ...

, serving the Morgantown– Fairmont area. WZST is owned and operated by Laurel Highland Total Communications, Inc., through licensee LHTC Media of West Virginia, Inc.

History

In the 1990s, the station was

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

formatted known as "Mix 100.9" WMQC. WMQC simulcast (to better serve Clarksburg) with former sister station

WPDX-FM WPDX-FM (104.9 MHz) is a classic country formatted broadcast radio station licensed to Clarksburg, West Virginia, serving the North-Central West Virginia area. WPDX is owned by WVRC Media WVRC Media is a media corporation comprising radio ...

, which was known as "Mix 104.9", prior to becoming a classic country station. WZST branded itself as Star 100.9 featuring a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format before switching to adult contemporary as "Variety 101" in June 2008. On December 22, 2016, LHTC Media announced that following the end of its

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

stint on the 26th, WZST would flip to variety hits, using the small market

Jack FM Jack FM is a radio network brand that is licensed by Sparknet Communications, with the exception of the European Union where it is licensed by Oxis Media. It plays an adult hits radio format, format, in most cases not using disc jockey, DJs. F ...

network, as "100.9 Jack FM". WZST retained its

West Virginia Mountaineers The West Virginia Mountaineers are the athletic teams that represent West Virginia University in Morgantown, West Virginia. The school is a member of National Collegiate Athletic Association (NCAA) Division I. The Mountaineers have been a membe ...

broadcasts, including football, men's and women's basketball, and baseball. On January 6, 2025, WZST replaced the adult hits format with a simulcast of conservative talk-formatted

WMMN WMMN (920 AM broadcasting, AM) is a conservative talk formatted Broadcasting, broadcast radio station licensed to Fairmont, West Virginia, serving North-Central West Virginia. WMMN is owned and operated by Laurel Highland Total Communications, In ...

(920 AM) in Fairmont, branded as "The Torch".Nine Overlapping Signals Equal One Torch in West Virginia
Radioinsight - January 7, 2025

References

External links

The Torch Online
* ZST News and talk radio stations in the United States Conservative talk radio Monongalia County, West Virginia Radio stations established in 1983 1983 establishments in West Virginia {{WestVirginia-radio-station-stub