WZRM (97.7
FM, "Rumba 97.7") is a Spanish-language radio station in the
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
market, carrying a
Spanish contemporary hits format. Owned and operated by
iHeartMedia
iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
, it serves the Metro Boston and
South Shore areas of Massachusetts, and is licensed to
Brockton. The station's studios are located in
Medford and the transmitter site is atop
Great Blue Hill
Great Blue Hill is a hill of 635 feet (194 m) located within the Blue Hills Reservation in Milton, Randolph and Canton, Massachusetts, about south of downtown Boston. It is the highest point in Norfolk County and the Greater Boston area.
...
.
History
WBET-FM and WCAV
WZRM first went on the air in 1948 as WBET-FM, the sister station of WBET (990 AM, now
WBMS 1460) in Brockton (WBET would subsequently buy WBKA 1450 and WBKA-FM 107.1, shut down the WBKA stations, and move its AM facility from 990 to 1460). The two stations almost always simulcast programming for the next 28 years. On November 1, 1976, WBET-FM went stereo and broke away from the AM to broadcast a
top 40
In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
format. On January 1, 1977, the call letters were changed to WCAV. In July 1982, the station switched to
country music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
and targeted the
South Shore of
Massachusetts
Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
. This format continued until 1999. For some of that time, WCAV was the only country music station on the FM dial in the
Greater Boston
Greater Boston is the metropolitan region of New England encompassing the municipality of Boston, the capital of the U.S. state of Massachusetts and the most populous city in New England, and its surrounding areas, home to 4,941,632. The most s ...
area.
WBOT and WILD-FM
In 1999, WCAV was purchased by
Radio One, a company that owns and operates radio stations which target African American communities. Radio One made many transmitter improvements and established new studios in
Roxbury, a largely African American section of
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
. After weeks of dead air and a five-day long stunt of a loop of
Tone Lōc's "
Wild Thing", the station was relaunched on December 6, 1999, as WBOT, ''Hot 97.7'', targeting the Greater Boston area with a
mainstream urban
Mainstream may refer to:
Film
* ''Mainstream'' (film), a 2020 American film
Literature
* ''Mainstream'' (fanzine), a science fiction fanzine
* Mainstream Publishing, a Scottish publisher
* ''Mainstream'', a 1943 book by Hamilton Basso
* ' ...
format.
From the very beginning, the 97.7 signal had been plagued by a poor signal in Boston and points north. However, after the relocation of WBOT's
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
to
Great Blue Hill
Great Blue Hill is a hill of 635 feet (194 m) located within the Blue Hills Reservation in Milton, Randolph and Canton, Massachusetts, about south of downtown Boston. It is the highest point in Norfolk County and the Greater Boston area.
...
in
Milton, Massachusetts
Milton is a town in Norfolk County, Massachusetts, United States. Milton is an immediate southern suburb of Boston, Massachusetts. The population was 28,630 at the 2020 United States census, 2020 census.
Milton is located in the relatively hilly ...
, in summer 2005, the station's signal improved dramatically.
WBOT had never made any significant strides against its main competitor (and eventual sister station)
WJMN ("Jam'n 94.5"), a station which had no signal problem and depended chiefly on the region's large
Caucasian population for success. At the same time, Radio One had been experiencing great success with the
urban adult contemporary
Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
and
urban oldies format of
WILD (1090), an
AM radio
AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmi ...
station that was prohibited by
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) regulations from operating at night.
On October 20, 2005, Radio One moved the format and intellectual property of WILD to WBOT's FM signal. This move eliminated WBOT from the Boston radio dial, and created the new ''97.7 WILD FM''. WILD-FM would air the urban adult contemporary programming previously heard on WILD 1090 during the day, and aired the old WBOT's mainstream urban format during the late afternoon and early evening hours. The station officially changed call letters to WILD-FM on October 26, 2005.
The former "Hot 97.7" format subsequently reappeared on 97.5, before moving to 87.7 as a
pirate radio
Pirate radio is a radio station that broadcasts without a valid license, whether an invalid license or no license at all. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are rec ...
station. The operations on these frequencies were not affiliated with Radio One. The station was shut down in 2010. The group now maintains a web-only presence.
Entercom buys WILD-FM
On August 20, 2006, radio industry website All Access reported that
Entercom
Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
had agreed to purchase WILD-FM from Radio One; by the next day, Entercom had assumed control of the station via an
LMA, and WILD-FM signed off with "Wild Thing" by Tone-Loc at about 7:00 p.m., as the station began stunting with
Microsoft Sam's voice reciting a countdown (while interspersing a random quote a few times every 30 seconds or 1 minute) to 5:30 p.m. the following day, August 22, 2006. At that time, the station began simulcasting
Worcester
Worcester may refer to:
Places United Kingdom
* Worcester, England, a city and the county town of Worcestershire in England
** Worcester (UK Parliament constituency), an area represented by a Member of Parliament
* Worcester Park, London, Engl ...
-based rock station
WAAF, with the first song under the simulcast being "
For Those About To Rock (We Salute You)" by
AC/DC
AC/DC are an Australian rock band formed in Sydney in 1973. Their music has been variously described as hard rock, blues rock and Heavy metal music, heavy metal, although the band calls it simply "rock and roll". They are cited as a formativ ...
. The station changed its calls to WKAF on August 30, 2006, to reflect the new simulcast.
The move expanded the signal reach of WAAF to cover Boston, the
Route 128 corridor and areas directly to the south. However, both WAAF and WKAF still had signal issues in
Bristol County and much of the
North Shore.
The New 97.7/The Beat
During December 2016, rumors were circulating that Entercom was planning to split the WAAF simulcast and flip WKAF to an urban format in January 2017. In addition, the Twitter profiles for the new afternoon hosts of WAAF only mentioned 107.3 FM; a simulcast for the station was also added onto the HD2 channel of WKAF and the HD3 channel of
WEEI-FM
WEEI-FM (93.7 Hertz, MHz) – branded SportsRadio 93.7 WEEI-FM – is a commercial Sports radio, sports Radio broadcasting, radio station licensed to Lawrence, Massachusetts, serving Greater Boston and much of surrounding New England. Owned b ...
, which, as HD Radio did not have signal interference, could cover areas of Boston that 107.3 didn't cover, thus eliminating the need for a simulcast and making room for such a move. Those rumors were confirmed on the 3rd, as WKAF began running liners redirecting listeners to WAAF, the aforementioned HD channels, or WAAF's online stream. On January 5, 2017, at 10:50 a.m., in the middle of playing "
You've Got Another Thing Coming" by
Judas Priest
Judas Priest are an English heavy metal band formed in Birmingham in 1969. They have sold over 50 million albums and are frequently ranked as one of the greatest metal bands of all time. Judas Priest have also been referred to as one of the p ...
, WKAF split from the simulcast and flipped back to urban adult contemporary with a heavy
rhythmic oldies
Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. The playlists spans from the 1960s through the 2000s. They depend on market conditions and may be designed for African-American or Hispani ...
base, branded as "The New 97.7". The first song was "
Cool It Now" by Boston's own
New Edition
New Edition is an American Contemporary R&B, R&B/Pop music, pop group from the Roxbury, Boston, Roxbury neighborhood of Boston, Massachusetts, formed in 1978 by singer/rapper Bobby Brown. Their name is taken to mean a new edition of the Jackson ...
.
On February 2, 2017,
CBS Radio (which locally owned
WBZ (AM)
WBZ (1030 AM broadcasting, AM) is a commercial AM radio station, city of license, licensed to Boston, Massachusetts, and owned and operated by iHeartMedia, Inc.
Its studios and offices are located on Cabot Road in the Boston suburb of Medford, ...
,
WBZ-FM
WBZ-FM (98.5 FM) is a commercial sports radio station licensed to Boston, Massachusetts, serving Greater Boston and much of surrounding New England. Owned by the Beasley Broadcast Group, WBZ-FM is the Boston affiliate for Fox Sports Radio; t ...
,
WBMX
WBMX (104.3 FM broadcasting, FM, "104.3 Jams") is a commercial radio, commercial radio station in Chicago, Chicago, Illinois, serving the Chicago metropolitan area and Northwest Indiana. The station is owned by Audacy, Inc. and airs a classic ...
,
WODS, and
WZLX
WZLX (100.7 FM) is a classic rock radio station in Boston, Massachusetts. This station is owned and operated by iHeartMedia. WZLX was one of America's first classic rock FM stations. Its studios are in Medford, and its transmitter is atop th ...
) announced it would merge with Entercom. On October 10, 2017, CBS Radio announced that as part of the process of obtaining regulatory approval of the merger, WKAF would be one of sixteen stations that would be divested by Entercom, along with sister station
WRKO
WRKO (680 AM) is a commercial news/talk radio station licensed to Boston, Massachusetts, serving Greater Boston and much of surrounding New England. Owned by iHeartMedia, WRKO is a Class B AM station that provides secondary coverage to portio ...
, WBZ (AM), WBZ-FM, and WZLX.
On November 1, 2017,
iHeartMedia
iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
announced that they would acquire WKAF, WBZ (AM), WRKO and WZLX (WBZ-FM would be swapped to
Beasley Broadcast Group
Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owns 57 stations under the Beasley Media Group name.
History
The company was founded in 1961 by George G. Bea ...
in exchange for
WMJX
WMJX (106.7 FM) – branded Magic 106.7 – is a commercial adult contemporary radio station licensed to Boston, Massachusetts. Owned by Audacy, Inc., the station serves Greater Boston and much of surrounding New England. The WMJX studios are ...
). To meet ownership limits set by the FCC, iHeart would place
WKOX into the Ocean Stations Trust in order to be sold off to a different owner. The merger was approved on November 9, 2017, and was consummated on November 17. iHeart then began operating WKAF, WBZ, and WZLX under a
local marketing agreement
In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
.
The sale of WKAF, WRKO, WZLX, and WBZ to iHeart was completed on December 19, 2017.
On June 28, 2019, at 6:00 a.m., after playing "
End of the Road" by
Boyz II Men
Boyz II Men ( ) is an American vocal harmony group from Philadelphia, Pennsylvania, best known for emotional ballads and a cappella harmonies. Formed in 1985, they have been a trio composed of baritone Nathan Morris, tenor Wanya Morris, Wanyá Mo ...
, WKAF flipped to a self-described "rhythmic classic hits" format as "97.7 The Beat", which was a variation of the rhythmic oldies format featuring rhythmic and pop hits from the 1980s, 1990s, and 2000s. The first song on "The Beat" was "
Beat It
"Beat It" is a song by American singer Michael Jackson from his sixth studio album, ''Thriller (album), Thriller'' (1982). It was written and composed by Jackson, produced by Quincy Jones, and co-produced by Jackson. Jones encouraged Jackson to ...
" by
Michael Jackson
Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
.
Rumba 97.7
On May 24, 2021, at noon, after playing "
It's So Hard to Say Goodbye to Yesterday" by Boyz II Men, WKAF began
stunting with unbranded Spanish language music, while promoting an announcement to take place the following day at noon. At the promised time, the station flipped to a
Spanish-language
Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
contemporary hits format as "Rumba 97.7". The first song on "Rumba" was "
Dakiti" by
Bad Bunny
Benito Antonio Martínez Ocasio (; born March 10, 1994), better known by his stage name Bad Bunny, is a Puerto Rican rapper and singer. Known as the " King of Latin Trap", Bad Bunny is credited with helping Spanish-language rap music achieve m ...
. This move returned the format and branding to the market, as it had previously broadcast on
WKOX until the station's sale the previous year (as well as a previous simulcast with the station and
WXKS (AM)
WXKS (1200 AM) – branded Talk 1200 – is a commercial conservative talk radio station licensed to Newton, Massachusetts, serving the Greater Boston area. Owned by iHeartMedia, WXKS serves as the Boston affiliate for Fox News Radio, ''The Gl ...
from 2006 to 2010). On June 2, 2021, WKAF changed its call sign to WZRM to match the "Rumba" branding.
References
External links
*
*
Boston Herald article on WILD format change Boston Globe article on WILD format changeWAAF MySpace Tribute Page
{{IHeartMedia
ZRM
Radio stations established in 1948
1948 establishments in Massachusetts
Contemporary hit radio stations in the United States
Brockton, Massachusetts
Mass media in Plymouth County, Massachusetts
IHeartMedia radio stations
ZRM