WYYD (107.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

"New Country 107-9 YYD") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

FM radio station licensed to

Amherst, Virginia Amherst (formerly Dearborn) is a town in Amherst County, Virginia, United States. The population was 2,231 at the 2010 census. It is the county seat of Amherst County. Amherst is part of the Lynchburg metropolitan area. History Amherst was fo ...

, and serving the Roanoke- Lynchburg

media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

. WYYD airs a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned and operated by

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

. Monday through Saturday mornings, the station carries ''

The Bobby Bones Show ''The Bobby Bones Show'' is an American, nationally syndicated country music radio show aired during the morning hours. The Bobby Bones Show, which originally aired from Austin, Texas, now broadcasts from studios at WSIX-FM in Nashville. Premie ...

'', based in

Nashville Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

and syndicated by

Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...

, an iHeart subsidiary. Overnight, it carries ''After Midnite with Granger Smith''. The studios and offices are on Old Forest Road in Lynchburg. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is near Sweet Hollow Road (County Route 615) in

Big Island, Virginia Big Island is a census-designated place (CDP) in northern Bedford County, Virginia, United States. The population as of the 2020 United States census was 300. The CDP is located along the James River and U.S. Route 501, between Glasgow and Col ...

. A 2,500 watt booster station, WYYD-FM1, is heard in Roanoke, also on 107.9 MHz.

History

Always a

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

station, the station's first

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was WCNV, which was assigned on January 16, 1981. It officially launched on January 27 with the branding "FM 108 WCNV". The station was co-owned with

WAMV WAMV (1420 kHz) is a commercial AM radio station licensed to Amherst, Virginia, serving Amherst County and the suburbs of Lynchburg. WAMV is owned and operated by Community First Broadcasters, Inc. It broadcasts a southern gospel and Chris ...

(1420 AM). WCNV was powered at only 4,100 watts, so it primarily served its own community and was not aimed at the larger Roanoke-Lynchburg market. It was owned by Central Virginia Media, Inc. which sold both stations to Winfas, Inc. in 1983. WCNV switched its call sign to WYYD at midnight on November 18, 1985, and changed its branding to "108 WYYD; Today's Best Country and Your All-Time Favorites". The power had been increased to 20,500 watts on a tower, making it a regional country station for the larger Roanoke-Lynchburg market. In 1994, the station was sold to Benchmark Communications for $9 million and the studios were moved to Lynchburg. In 1999, the station changed hands again, this time to Capstar Broadcasting, which later became AMFM Broadcasting, a forerunner to current owner, iHeartMedia. Just after 2000, the slogan was changed to "Virginia's Best Country". On September 3, 2010, WYYD changed its branding to "Country 107-9 WYYD; The Widest Variety of Country Music". It played a mix of mainstream and classic country. On the morning on September 16, 2013, WYYD changed its branding again to "New Country 107-9 YYD."

References

External links

New Country 107-9 YYD Online
* {{IHeartMedia YYD Country radio stations in the United States Radio stations established in 1981 1981 establishments in Virginia IHeartMedia radio stations Amherst County, Virginia