WUBU (102.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is an FM

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

New Carlisle, Indiana New Carlisle is a town in Olive Township, St. Joseph County, Indiana, Olive Township, St. Joseph County, Indiana, St. Joseph County, in the U.S. state of Indiana. The population was 1,891, as of the 2020 United States census, 2020 Census. It is pa ...

. Owned by Sound Management (d/b/a

Artistic Media Partners Artistic" target="_blank" class="mw-redirect" title="Media Partners (formerly University Broadcasting Company) owns three Media Partners (formerly University Broadcasting Company) owns three radio stations in three markets in Indiana">radio stati ...

), it broadcasts an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format targeting the

South Bend, Indiana South Bend is a city in St. Joseph County, Indiana, United States, and its county seat. It lies along the St. Joseph River (Lake Michigan), St. Joseph River near its southernmost bend, from which it derives its name. It is the List of cities in ...

market.

History

In October 2016,

WYXX WZOW (97.7 FM, "97.7 ZOW") is a radio station broadcasting a classic rock music format. The station previously simulcast WSMM 102.3 FM New Carlisle, Indiana, USA. Licensed to Goshen, Indiana, the station serves the South Bend area. The station ...

broke away from its simulcast of WSMM's classic hits format, "The Stream". Later that same month, the station flipped to a 1980s centric format as "All '80s 102.3" with new call sign WYET. After several format adjustments, WYET rebranded as "Throwback 102.3" at noon on September 3, 2021; the first song as "Throwback" was "

Everybody Have Fun Tonight "Everybody Have Fun Tonight" is a song by the English New wave music, new wave band Wang Chung (band), Wang Chung, released as a Single (music), single from their fourth studio album ''Mosaic (Wang Chung album), Mosaic'' in 1986. Collaboratively ...

" by Wang Chung. On September 1, 2023, at noon, after signing off the "Throwback" format with an hour of songs themed around departure or change in some fashion (ending with "

Changes Changes may refer to: Books * '' Changes: A Love Story'', 1991 novel by Ama Ata Aidoo * ''Changes'' (The Dresden Files) (2010), the 12th novel in Jim Butcher's ''The Dresden Files'' Series * ''Changes'', a 1983 novel by Danielle Steel * ''Chan ...

" by

Tupac Shakur Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...

), WYET flipped to urban adult contemporary, branded as "The New 102.3, Michiana's Home for R&B and Old School". The flip capitalized on

WUBU WUBU may refer to: * WUBU (FM), a radio station (102.3 FM) licensed to serve New Carlisle, Indiana, United States * WVSB (FM), a radio station (106.3 FM) licensed to serve South Bend, Indiana, which held the call sign WUBU from 1992 to 2023 ...

's impending drop of the format following its sale to

VCY America VCY America, Inc. is a traditional, evangelical, conservative Christian ministry based in Milwaukee, Wisconsin. The VCY America Radio Network maintains a format of Christian talk and teaching, as well as traditional Christian music through its b ...

(to the point of running liners advising listeners to change to the station after the move, then officially adopting the "Mix" branding of the station after the flip officially occurred and the WUBU call sign on December 17, 2023). The first song on "The New 102.3" was " In Da Club" by

50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, ...

.The New 102.3 Saves R&B and Old School in South Bend
Radioinsight - September 1, 2023

References

External links

* UBU St. Joseph County, Indiana Radio stations established in 1990 1990 establishments in Indiana Urban adult contemporary radio stations in the United States {{Indiana-radio-station-stub