WWTH (100.7 FM), Oscoda, Michigan, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...

format to the Oscoda, Tawas, Alpena area of northeastern lower

Michigan Michigan () is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the List of U.S. states and ...

. The station is known as "Thunder Rock", The Sunrise Side's Classic Rock."

History

WWTH was originally WCLS "Sunny 100-dot-7," airing a satellite-fed

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format from Jones Radio. For a time, WCLS simulcast its programming on 93.9 FM WCLX in Mio, which is now WAVC. In 1998, WCLS was sold from Spectrum Communications to Ives Broadcasting, which also owned

WHSB WHSB (107.7 FM, "107.7 The Bay") is a 100,000-watt radio station licensed to Alpena, Michigan broadcasting a Top 40 (CHR) format. The station, which began broadcasting in 1964, has featured some type of contemporary music format since at least ...

107.7 FM in Alpena at the time, and became "Kix 100.7," a satellite-fed country station. After only about a year, "Kix" reverted to the "Sunny" satellite AC format. The second incarnation of "Sunny 100-dot-7" continued until 2004, when the station went silent; it briefly returned to the air simulcasting 99.9 WHAK-FM and then 107.7 WHSB before going silent again. In December 2004, Edwards Communications acquired WCLS along with WHSB and WHAK-AM/FM, and in April 2005, the "Thunder Country" format debuted on 100.7 FM (which sported the new calls WWTH) and 960 AM WHAK. Originally the station was chiefly locally automated with some local announcers, but the station soon went with the "CD Country" satellite format from Jones Radio Networks (since absorbed into Dial Global's Hot Country format). WHAK-AM 960 broke away from the simulcast in the summer of 2012 to simulcast the

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

format of WHAK-FM. As "Thunder Country" from 2005 to 2013, WWTH broadcast the "Hot Country" (known on-air as "Today's New Hit Country") satellite feed from

Dial Global Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...

. The station switched formats to

at 11:00 AM on May 24, 2013.http://www.alpenanow.com/index.php/2013/05/24/100-7-changes-format-to-thunder-rock/ The station syndicates the popular morning show Free Beer and Hot Wings.

Sources

Michiguide.com - WWTH History

External links

References

{{Classic Rock Radio Stations in Michigan Wth Classic rock radio stations in the United States Radio stations established in 2005