WWST (102.1
FM, "Star 102.1") is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed to
Sevierville, Tennessee
Sevierville ( ) is a city in and the county seat of Sevier County, Tennessee, located in eastern Tennessee. The population was 17,889 at the 2020 United States Census.
History
Native Americans of the Woodland period were among the first huma ...
, and serving the
Knoxville
Knoxville is a city in and the county seat of Knox County in the U.S. state of Tennessee. As of the 2020 United States census, Knoxville's population was 190,740, making it the largest city in the East Tennessee Grand Division and the state ...
market. The station is owned by
SummitMedia. The station is a
Top 40 (CHR) station that broadcasts with 15,000 watts of power and is known on-air as "Star 102.1, Your #1 Hit Music Station".
History
102.1 FM was known as WSEV-FM (co-owned with
WSEV/930 in Sevierville) in its early years and was automated. On December 2, 1987, the station started playing a mix of
adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
and
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...
as "U-102". Eventually, the station started playing adult contemporary exclusively.
WMYU and WWST frequency swap
WMYU has been on the 102.1 frequency since 1985. They were known as U102 and listed in the Tennessee Football program as a station that carried the Vol Network football broadcast identified as WMYU Sevierville/Knoxville. They were also the official sponsoring station of Boomsday which takes place on Sunday night before Labor Day and started back in 1986. On that same date,
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
93.1 FM changed to ''Star 93.1 FM'' with the call sign "WWST".
On March 9, 2001, the two stations swapped frequencies moving the WWST call letters to 1