WWSF (1220 AM, "104.3 Seacoast Oldies") is a radio station airing an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format. Established in 1957 as WSME, the station is licensed to serve

Sanford, Maine Sanford is a city in York County, Maine, United States. The population was 21,982 in the 2020 United States Census, 2020 census, making it the seventh largest municipality in the state. Situated on the Mousam River, Sanford includes the village ...

, United States. WWSF is owned by Port Broadcasting.

History

WWSF signed on as WSME on November 9, 1957. Its original studio was located on lower School Street in Sanford. The call letters were changed to WPHX after being purchased by

Phoenix Media/Communications Group Phoenix Media/Communications Group is an American, Boston, Massachusetts-based corporation with several publishing and broadcasting interests. It was known for its involvement in publishing and broadcasting. Operations Phoenix Media previousl ...

in 1999. The station was silent as its transmitter failed in 2010, but returned to the air in June 2011. The station was acquired by Port Broadcasting, which also owned

WNBP WNBP (1450 AM) is a commercial radio station licensed to Newburyport, Massachusetts, United States, and serving the Greater Boston radio market. The station is owned by Bloomberg L.P. and serves as a simulcast of Bloomberg-programmed WBOS (92 ...

Newburyport, Massachusetts Newburyport is a coastal city in Essex County, Massachusetts, United States, northeast of Boston. The population was 18,289 at the 2020 United States census, 2020 census. A historic seaport with a vibrant tourism industry, Newburyport includes p ...

, in 2012. When the sale was completed, the call letters were changed to WWSF. WWSF's "Legends" format was identical to that of WNBP, though the two stations were programmed separately. On January 1, 2013, WWSF shifted its format from

adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

to oldies. Port Broadcasting purchased FM translator W272CG to rebroadcast WWSF; the FM signal was launched in September 2013. In February 2019 Port Broadcasting sold W272CG to Maine Public, which used the translator to rebroadcast its statewide

classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...

format. In April 2019 WWSF ceased broadcasting on 102.3 and started broadcasting on 104.3 on its new translator.New number on dial for Sanford radio station
Journal Tribune, April 13, 2019 WWSF's "Legends" programming was merged with the "Seacoast Oldies" programming of former sister stations WXEX and WXEX-FM, using the "Seacoast Oldies" branding, on July 24, 2023; the combined format retains WWSF's local news and sports programming, as well as some songs that had previously only been part of WWSF's

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

. The rebranding followed the sale of WXEX and WXEX-FM to the

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...

to become

K-Love K-Love (stylized as K-LOVE) is an American Christian radio network. Owned by the Educational Media Foundation (EMF), a non-profit Christian ministry, it primarily broadcasts contemporary Christian music. As of June 2019, the network's progr ...

stations WPKC and

WPKC-FM WPKC-FM (92.1 FM) is a radio station licensed to Sanford, Maine, United States. The station serves the Southern Maine Coast and the Seacoast Region of New Hampshire with a contemporary Christian music format, supplied by the K-Love network. ...

Translator

References

External links

* * WSF Radio stations established in 1957 Oldies radio stations in the United States Sanford, Maine 1957 establishments in Maine {{Maine-radio-station-stub