WWRZ (98.3
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
commercial
Commercial may refer to:
* (adjective for) commerce, a system of voluntary exchange of products and services
** (adjective for) trade, the trading of something of economic value such as goods, services, information or money
* a dose of advertising ...
FM radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
in
Fort Meade, Florida
Fort Meade is a city in Polk County, Florida, United States. , the population recorded by the U.S. Census Bureau is 5,100. It is part of the Lakeland– Winter Haven Metropolitan Statistical Area.
The city was named for George Meade, a ...
, broadcasting to the
Lakeland-
Winter Haven area of
Central Florida
Central Florida is a Regions of the United States#Florida, region of the U.S. state of Florida. Different sources give different definitions for the region, but as its name implies it is usually said to comprise the central part of the state, in ...
. It broadcasts an
adult hits variety
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
and is owned by
Hall Communications
Hall Communications, Inc. is a broadcasting company based in Lakeland, Florida. The company currently owns 17 radio stations in Polk County, Florida; eastern Connecticut; New Bedford, Massachusetts; and Burlington, Vermont.
History
The company w ...
.
Programming
Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an
Adult Contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format. The station uses the slogan "Playin' it All!" with a
playlist
A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...
that includes
new wave,
pop
Pop or POP may refer to:
Arts, entertainment, and media
* Pop music, a musical genre
Artists
* POP, a Japanese idol group now known as Gang Parade
* Pop! (British group), a UK pop group
* Pop! featuring Angie Hart, an Australian band
Album ...
,
rock
Rock most often refers to:
* Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids
* Rock music, a genre of popular music
Rock or Rocks may also refer to:
Places United Kingdom
* Rock, Caerphilly, a location in Wale ...
, and
dance hits
Dance/Mix Show Airplay (formerly Hot Dance Airplay) is a monitored electronic dance music radio chart that is published weekly by ''Billboard'' magazine. The chart came about as a result of the small but influential impact of electronic dance musi ...
. Songs from the 1970s through the 2010s are included. The station's schedule is
automated
Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...
, as is typical of most adult hits stations.
The station's longtime morning show, the "Big Max Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.
WWRZ rebranded to "Max at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.
HD subchannels and translators
WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.
Former logos
References
External links
WWRZ Official Website*
WRZ
Adult hits radio stations in the United States
Radio stations established in 1990
1990 establishments in Florida
{{Florida-radio-station-stub